Seven Key Startup Marketing Needs
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The document outlines key marketing strategies for startups in Toronto, focusing on effective messaging, content creation, and tools such as one-pagers and newsletters. It emphasizes the importance of clear value propositions, user-friendly design, and storytelling to connect with potential customers. Additionally, it highlights the need for ongoing customer engagement and the use of various materials to support sales efforts.
Seven Key Startup Marketing Needs
- 1. What’s in Your Startup’s Marketing and Sales Portfolio?
- 2. Toronto’s Startup Marketing Landscape Lots of excited, enthusiastic entrepreneurs Startups that have built product Startups with traction and/or cash Startups that want to do marketing Startups that do marketing
- 3. What I Do Marketing Strategies Aka: Where to tell your story Core Messaging (Aka: what’s your story? Content Creation Aka: Developing stories
- 4. Clients (startups and fast-growing companies)
- 5. Low Hanging Startup Marketing Fruit
- 6. An Effective Website Clear messaging – What do you do? Value propositions – What it’s in for me? Easy navigation – How do get more info? Strong calls to action – What do I do next?
- 10. One-Pagers (aka Sales Sheets) • Provides a “slice” of what your company does and its products
- 11. One-Pagers (aka Sales Sheets) • Answers key questions: oHow will your product benefit me? oWho are your customers? oHow can I contact you? • Multiple roles as advance marketing, leave behind or an education/nurturing tool
- 13. Easy to understand content, nice design
- 14. Nice, bright and colourful design to make info user-friendly
- 15. Apricot puts its benefits, features and pricing front in the spotlight.
- 16. Competitor Comparisons • Effectively positions you against rivals • Highlight key differences and advantages: o Features o Benefits o Price point o Great UI/UX o Better customer support o Target vertical o Integrations
- 19. Battle Cards • Internal cards to educate sales people on the best approaches. o Key elements: o Product overview o Key benefits and features o Differentiation o Points of pain o Case studies o Pricing o FAQ
- 21. Case Studies • Tell stories; not the traditional boring rinse & repeat approach • Tell different kinds of stories to connect with potential customers with different needs • Embrace the power of design to engage
- 26. Newsletters • Deliver value-added information, not sales and marketing pitches • Build a regular (monthly?) relationship; stay top of mind • Build and nurture an email database
- 27. Celebrate the customer The “Soft Sell” Section Value-added content
- 29. Blogs - Thought leadership - Value-added insight - Answer customer questions - Nurtures corporate culture - SEO
- 34. Thanks! www.markevans.ca @markevans mark@markevans.ca http://bit.ly/startupscanada