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How To Create the ‘Right’ 
Social User Experience 
                   January 2013
Yaacov Cohen       BusinessNext
Co‐founder & CEO   Las Vegas, NV
@yaacovc




                                   1
The Consumer User Experience




                               2
The Enterprise User Experience




                                 3
4
Aggregated User 
Experience


                   5
6
7
Contextual User 
Experience


                   8
9
Accessible 
From Anywhere


                10
Aggregated      Contextual           Accessible




       Mobile   Desktop      Cloud




                                                  11
Social User Experience for 
the Enterprise


                              12
Social
 CRM

             Mary Ghomby closed a $300K op with BDSF       HR
             Katie Fredrickson was promoted to Senior 
             Acct Exec for  Optima on 9 June 2012
             Sam Cooper uploaded  Topx‐proposal.doc in  
             Finance/Tax

             Sam Cooper closed a $450K op with Grants 


             Donna Kalso uploaded Optima. docx in 
             Sales/Proposals

             Donna Kalso added Mary Ghomby as 
             colleague
             Donna Kalso was promoted to Senior Acct       ERP
             Exec for  Optima on 9 June 2012
SharePoint
             Eliot Bush  tagged Grants on 9 June 2012


             Sam Cooper closed a $320K op with ACC 


             closed a $250K op with Grants


             Mary Ghomby downloaded acme version 3.2 
             on 11 June 2012

             Donna Kalso was promoted to Senior Acct




                                                                 13
Social User Experience….
Everywhere




      In the Office.            On the road.     On run.         Wherever. 
   On the desktop. In Outlook     On the iPad.   On the iPhone    In the cloud




                                                                                 14
Stay in Touchlp
                   January 2013
Yaacov Cohen       BusinessNext
Co‐founder & CEO   Las Vegas, NV
@yaacovc




                                   15

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How to create the social user experience