How to Get Leads on LinkedIn
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The document outlines strategies for leveraging LinkedIn to generate leads, highlighting the platform's significant referral traffic compared to others. It emphasizes the importance of optimizing both company pages and employee profiles, providing tips for content creation and engagement. Additionally, it discusses LinkedIn's paid options for promotion and the value of networking through connections.
How to Get Leads on LinkedIn
- 1. HOW TO GET LEADS FROM LINKEDIN Jenny Karn linkedin.com/in/jennykarn
- 2. LINKEDIN WEBSITE REFERRAL TRAFFIC IS NEARLY 4XTHAT OF OTHER SOCIAL PLATFORMS, YET IT IS FREQUENTLY IGNORED BY BUSINESSES IN FAVOR OF FACEBOOK OR TWITTER.
- 3. THAT GIVES YOUR BRAND AN OPPORTUNITYTO STAND OUT ON THE PLATFORM.
- 4. YOUR LINKEDIN PRESENCE REQUIRES A TWO-PRONGED STRATEGY YOUR EMPLOYEES’ PERSONAL PROFILES YOUR COMPANY PAGE
- 5. OUR PHILOSOPHYYOUR COMPANY PAGE
- 6. Add a banner image and include the company logo CREATE (OR UPDATE) YOUR PAGE Use search-friendly keywords throughout the company “about” section Fill in all the profile fields
- 7. ADD FOLLOWERS Add a LinkedIn icon to your website or email signature Cross-promote your LinkedIn account on other social channels Consider an email blast to let people know you’re on LinkedIn
- 8. PUBLISH A MIX OF CONTENT CURATED CONTENT 30% ORIGINAL CONTENT 70%
- 9. TALK ABOUT TOPICS YOUR PROSPECTIVE CLIENTS AND EMPLOYEES CARE ABOUT INDUSTRY INSIGHTS COMPANY CULTURE COMPANY NEWS CAREER OPPORTUNITIES PRODUCTS, SERVICES, AND SPECIALS
- 10. YOU DON’T HAVE TO POST EVERY DAY Aim for 20 posts per month or roughly 3x per week with additional posts as needed Post during peak LinkedIn usage times (usually office hours, depending on your industry)
- 11. REMEMBER LINKEDIN IS A VISUAL PLATFORM Photos and video perform well Don’t shy away from phone images A mix of professional photos and more candid snapshots works best
- 12. OUR PHILOSOPHYOUR PHILOSOPHY YOUR EMPLOYEES’ PERSONAL PROFILES
- 13. WE’VE ALL HEARD THE ADAGE “IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW,” BUT WHATYOUKNOW ABOUT LINKEDIN CAN ALLOW YOU TO BETTER REACH WHOYOUKNOW IN YOUR PROFESSIONAL LIFE.
- 14. IMPROVE YOUR PROFILE Choose a professional headshot Use search-friendly keywords in your headline and summary Include all professional positions even ones outside your current career Max out the skills (50) Add projects, images, videos and presentations to show off your work
- 15. Sync your email with LinkedIn to find your connections Add your LinkedIn URL to your email signature and your Twitter bio Give recommendations to get recommendations Join and contribute to relevant groups Follow influencers and channels FIND YOUR CONNECTIONS
- 16. POST REGULARLY TO YOUR PROFILE Share helpful articles Update your followers about business opportunities Avoid sales pitches; think like a journalist
- 17. OUR PHILOSOPHYOUR PHILOSOPHY LINKEDIN’S PAID OPTIONS
- 18. CONSIDER THE THREE TYPES OF PAID PROMOTION Paid Advertising InMail Sponsored Udates
- 19. EXPLORE PREMIUM ACCOUNTS InMail and Sales Navigator are available only through paid accounts Individual premium accounts range from $30 dollars a month (for job seekers) to $80 a month (for sales professionals) A team plan gives multiple employees access to Sales Navigator for $130 a month
- 20. OUR PHILOSOPHYOUR PHILOSOPHY BEYOND BEST PRACTICES
- 21. PEOPLE YOU KNOW KNOW PEOPLE Search specific companies you’d love to work with Do you have connections in common with anyone in a relevant position? Ask for an intro!