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How to have good
business ideas?
Workshop for entrepreneurs
startupspace.io/follow
Follow us on social media or leave your email at our
website to learn more about our program dates and
investment opportunities and latest trends on the
platforma world
Things that are present in all successful BUSINESS
PROBLEM The answer for this one is
in the end
IDEA
Initially entrepreneurs create hipotesis about problems and
solutions. That's specially truth for startups and innovative
business.
Eventually the hypothesis need to be verified and validated
according to the way the market reacts to them.
In other words, problems to solve and good solutions are only
valid if you customer agrees on that, your sole opinion as
entrepreneur is not enough to have a successful business.
SOLUTION
RESTAURANTI can't prepare my food
HOTELI don't own a property at this city
CINEMAI don't own a big screen too watch movies
SHOPPING MALL
I don't want to travel around the
city to see all the stores I want
TAXI
I don't have a car at this moment
I don't want to drive right now
PROBLEMS SOLUTIONS
PAIN
PROBLEM
Problems are painful, but how to measure the pain?
PAIN scale
SAT TUE morning
What is the pain of NOT
HAVING TRANSPORT in a
sunny Saturday morning
when you don't have any
commitments? What is the pain of NOT
HAVING TRANSPORT in a
raining Tuesday morning when
you need to go to work?
Describes the severity of
the pain. How bad is when
it happens?
MILD
MODERATE
SEVERE
PAIN Frequency
Describes the recurrence of
the pain. How often it
happens?
mild
low
Scale
Frequency
SEVERE
HIGH
SEVERE
low
Mow the
lawn
BUSINESS
PROBLEM SOLUTION
Try to solve problems with
severe pain SCALE and high
pain FREQUENCY
The answer for this one is
in the end
Avoid business ideas with
mild pain SCALE and low
FREQUENCY
better solution
for transport
SOLUTION
good solution
for transport
Where good ideas
(solutions) come from?
Avoid very futuristic
innovation
Will often be too early for the market
Instead, create something inside the
ADJACENT POSSIBLE
Keyboardless phone
New ideas that take off come from just next door or the adjacent
possible. If the idea is too new, with too many unfamiliar components,
then the world isn't ready for it: the timing isn't right and the idea has to
wait decades or even centuries before it becomes accepted.
Repurposing: taking existing components or ideas developed for one
purpose and repurposing them for something completely different use
(e.g. a GPS unit now used for the friendly purpose of car navigation
was originally created to land bombs more accurately so as to kill
people).
Failure Put you a step closer to success
Thomas Edison failed
1000 times before
inventing the light bulb
Missed > 9000 shots
Lost 300 games
Missed game shot 26 times
Wall paper
Home insulation
BUBBLE WRAP
Error often generates success: some of the biggest successes sometimes
come from a spectacular failure that produced an unexpected result.
Tolerance of failure is important: Google [GOOG], for instance, is willing
to fail in public repeatedly.
Serendipity When you are surprised by an idea that
comes from connections
Few connections Many connections
Serendipity
INTERNET
Many connections
The “sole inventor working alone” is almost total myth: most new ideas
occur in networks of thinkers who are mulling over similar issues. If
you want to be creative, be in a network.
The happy accidents help allow creativity to flourish are often not
entirely accidental. Some innovators conduct themselves in a way
they encourages happy accidents.
Eureka moments Are intentionally created
There is very little under the sun that is
totally new. Most new ideas come from
rearranging and reconnecting some of the
bits and pieces you have lying around
anyway.
“Eureka!” moments, when the light bulb
supposedly goes on instantly and the idea
sparks into life in the mind of the
discoverer, are mostly fictional. A review of
supposed “Eureka!” moments indicates
that these accounts are usually ex post
inventions: instead, the discovery usually
comes at the end of a long series of
near-discoveries.
The account of "Eureka" moments is
typically not willful lying: it is simply that
the discoverer has forgotten the long
gestation process.
Strategy to incubate ideas
and increase the chances of an Eureka Moment
How to have good business ideas workshop
Use the NOTEPAD
APP on your phone to
log problems you see
in the world. Don't
worry about finding the
solution right away, it
will come with time.
That's a powerful
technique to seed your
brain and incubate
business ideas ideas.
By doing that you will
conduct yourself in a
way that encourages
SERENDIPITY and
"happy accidents"
BUSINESS IDEAS
BACKLOG
----------------------
-Idea #:
-Problem:
(PAIN scale/freq)
-Solution:
----------------------
Do not overcomplicate. Log the
idea number, the problem and
the solution.
It will be easier to explain to the
other and get feedback for
improvement.
Next steps...
Google your problems and similar solutions.
Talk to people having the problems you logged. Do your investigation
Find similar solutions from direct or indirect competition.
Keep increasing you backlog of problems and solutions to become a
business idea generation machine!
Good luck….
PROBLEM SOLUTION EXECUTION
+ executionIDEA
Things that are present in all successful BUSINESS
= Successful business
Execution is directly related to the team skills and
resources. Startup accelerators, mentors or other
similar programs will play a determinant role and
increase the chances of success if they provide a
well structured framework for execution.
startupgraveyard.io
If you don't believe that
execution is important,
visit the startup cemetery
and read about "good
ideas" that failed due
execution...
GUSTAVO
CARRICONDE

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How to have good business ideas workshop

  • 1. How to have good business ideas? Workshop for entrepreneurs
  • 2. startupspace.io/follow Follow us on social media or leave your email at our website to learn more about our program dates and investment opportunities and latest trends on the platforma world
  • 3. Things that are present in all successful BUSINESS PROBLEM The answer for this one is in the end IDEA Initially entrepreneurs create hipotesis about problems and solutions. That's specially truth for startups and innovative business. Eventually the hypothesis need to be verified and validated according to the way the market reacts to them. In other words, problems to solve and good solutions are only valid if you customer agrees on that, your sole opinion as entrepreneur is not enough to have a successful business. SOLUTION
  • 4. RESTAURANTI can't prepare my food HOTELI don't own a property at this city CINEMAI don't own a big screen too watch movies SHOPPING MALL I don't want to travel around the city to see all the stores I want TAXI I don't have a car at this moment I don't want to drive right now PROBLEMS SOLUTIONS
  • 5. PAIN PROBLEM Problems are painful, but how to measure the pain?
  • 6. PAIN scale SAT TUE morning What is the pain of NOT HAVING TRANSPORT in a sunny Saturday morning when you don't have any commitments? What is the pain of NOT HAVING TRANSPORT in a raining Tuesday morning when you need to go to work? Describes the severity of the pain. How bad is when it happens? MILD MODERATE SEVERE
  • 7. PAIN Frequency Describes the recurrence of the pain. How often it happens?
  • 9. BUSINESS PROBLEM SOLUTION Try to solve problems with severe pain SCALE and high pain FREQUENCY The answer for this one is in the end Avoid business ideas with mild pain SCALE and low FREQUENCY
  • 12. Avoid very futuristic innovation Will often be too early for the market Instead, create something inside the ADJACENT POSSIBLE Keyboardless phone New ideas that take off come from just next door or the adjacent possible. If the idea is too new, with too many unfamiliar components, then the world isn't ready for it: the timing isn't right and the idea has to wait decades or even centuries before it becomes accepted. Repurposing: taking existing components or ideas developed for one purpose and repurposing them for something completely different use (e.g. a GPS unit now used for the friendly purpose of car navigation was originally created to land bombs more accurately so as to kill people).
  • 13. Failure Put you a step closer to success Thomas Edison failed 1000 times before inventing the light bulb Missed > 9000 shots Lost 300 games Missed game shot 26 times Wall paper Home insulation BUBBLE WRAP Error often generates success: some of the biggest successes sometimes come from a spectacular failure that produced an unexpected result. Tolerance of failure is important: Google [GOOG], for instance, is willing to fail in public repeatedly.
  • 14. Serendipity When you are surprised by an idea that comes from connections Few connections Many connections
  • 15. Serendipity INTERNET Many connections The “sole inventor working alone” is almost total myth: most new ideas occur in networks of thinkers who are mulling over similar issues. If you want to be creative, be in a network. The happy accidents help allow creativity to flourish are often not entirely accidental. Some innovators conduct themselves in a way they encourages happy accidents.
  • 16. Eureka moments Are intentionally created There is very little under the sun that is totally new. Most new ideas come from rearranging and reconnecting some of the bits and pieces you have lying around anyway. “Eureka!” moments, when the light bulb supposedly goes on instantly and the idea sparks into life in the mind of the discoverer, are mostly fictional. A review of supposed “Eureka!” moments indicates that these accounts are usually ex post inventions: instead, the discovery usually comes at the end of a long series of near-discoveries. The account of "Eureka" moments is typically not willful lying: it is simply that the discoverer has forgotten the long gestation process.
  • 17. Strategy to incubate ideas and increase the chances of an Eureka Moment
  • 19. Use the NOTEPAD APP on your phone to log problems you see in the world. Don't worry about finding the solution right away, it will come with time. That's a powerful technique to seed your brain and incubate business ideas ideas. By doing that you will conduct yourself in a way that encourages SERENDIPITY and "happy accidents"
  • 20. BUSINESS IDEAS BACKLOG ---------------------- -Idea #: -Problem: (PAIN scale/freq) -Solution: ---------------------- Do not overcomplicate. Log the idea number, the problem and the solution. It will be easier to explain to the other and get feedback for improvement.
  • 21. Next steps... Google your problems and similar solutions. Talk to people having the problems you logged. Do your investigation Find similar solutions from direct or indirect competition. Keep increasing you backlog of problems and solutions to become a business idea generation machine! Good luck….
  • 22. PROBLEM SOLUTION EXECUTION + executionIDEA Things that are present in all successful BUSINESS = Successful business Execution is directly related to the team skills and resources. Startup accelerators, mentors or other similar programs will play a determinant role and increase the chances of success if they provide a well structured framework for execution.
  • 23. startupgraveyard.io If you don't believe that execution is important, visit the startup cemetery and read about "good ideas" that failed due execution...