How to host engaging virtual events
Download as PPTX, PDF1 like1,451 views
The document outlines strategies for hosting engaging virtual events, emphasizing the need for effective social media exposure, interactive experiences, and audience understanding. It discusses the concept of virtual tickets and the potential for diversification in revenue streams while presenting case studies and various tools for enhancing virtual event experiences. Key features include leveraging audience engagement platforms, utilizing breakout sessions, and integrating both in-person and virtual participation.
How to host engaging virtual events
- 1. How to Host Engaging Virtual Events
- 3. Get a free copy of The Virtual Ticket at ptzoptics.com/book
- 4. EVENTS BREAK THROUGH THE CLUTTER Today consumers are more willing than ever before to pay for real world experiences that break through the clutter of our technology saturated lives. The virtual ticket
- 5. Goals for an Amazing Virtual Event 1. Maximize exposure on social media 2. Create engaging online experiences 3. Provide valuable education 4. Extend event networking possibilities
- 7. Live Stream Video Conference Interactivity Breakout Sessions Website: Schedule Ticketing Community: LinkedIn Group Facebook
- 8. Interactive Learning Interactive learning is provided by Crowdpurr’s audience engagement platform The Summit is able to: 1. Host trivia questions 2. Share a leaderboard 3. Collect leads 4. Display real-time responses
- 9. An Engaging Host Key to any virtual events success is an engaging host. Our host will be: 1. Presented in a professional studio 2. Connected to social media for engagement 3. Prepared to introduce guests and commentate on ongoing interactive elements
- 10. The virtual ticket WHY PEOPLE ATTEND EVENTS Great event planners know how to stimulate the five human senses (sight, touch, smell, hearing, and taste) to create unforgettable experiences.
- 11. UNDERSTANDING AN AUDIENCE Event managers who understand their audience can deliver an experience that both excites and engages. Today more than ever, audiences are willing to pay to gain precious time well spent via engaging experiences.
- 12. Music concerts festivals sports TYPES OF MAJOR EVENTS conferences corporate events
- 13. VIRTUAL TICKETS SAVE THE DAY Unlike services which are all about time well saved, experiences are about time well spent (The Experience Economy, Pine). Today more than ever, audiences are willing to pay to gain precious time well spent via engaging experiences. . In the #1 bestselling book “The Experience Economy” authors Joseph Pine and James Gilmore explain why “Time is the currency of experiences” and increasing brand exposure via consumer attention now requires the ability to deliver an experience consumer can connect with. The virtual ticket
- 14. THE TRADITIONAL WAY: The event is held at a brick-and-mortar location (hotel, concert hall, etc) and people must be physically present at the venue to be part of the event.
- 16. The NAB Show sell sponsors placements inside of the show The NAB Show does not charge viewers for access to the live stream. The production is put on mainly for sponsors allowing the show to sell additional advertising. The NAB Show values control of their content more than the exposure they would gain via social media. The virtual ticket
- 17. THE HYBRID EVENT: A mix of traditional and virtual. Although the event is held at a physical location, people can participate remotely by logging into the online streams.
- 18. VIDSUMMIT This case study which helped to introduce The Virtual Ticket book explores strategies event managers can use to increase profits with live streaming and on-demand virtual ticket sales. The virtual ticket
- 23. The conference brought together a growing community of video production enthusiasts from the NYC area and created a common ground for novices and experts in the industry to intermingle. The conference also served as a case study for integrating a professional live stream into a traditional in-person conference The virtual ticket
- 25. THE VIRTUAL EVENT: A mix of traditional and virtual. Although the event is held at a physical location, people can participate remotely by logging into the online streams.
- 27. THIS EVENT ALSO INCLUDED A LIVE FACE-TO-FACE ZOOM VIDEO CONFERENCE • The video conference meeting was open during the entire event and it allowed attendees to get more personal with the event speakers who would join for 30- 45 minutes after their main stage presentation. • This event falls in line with a new trend called “Virtual Summits,” where experts get together to produce a premium online experience for viewers around the world. The virtual ticket
- 30. Livestream Track Professional Development Track Presentation Next Presentation Host Lead Trivia Presenter Lead Zoom Session Breakout #1 Breakout #2 Breakout #3
- 31. Using Zoom for a Virtual Event Open Zoom Rooms Small Group Breakouts
- 32. Small Break Out Sessions (Presenter Lead)
- 33. Combining the Live Stream & Zoom Meetings
- 34. Video Production Software:Video Conference Software: CAPTURE Capture Remote Guests for Live Production:
- 35. Host can hear audio from Zoom conference and interact with meeting participants Audio Setup Options 1. Bluetooth headset (connected to computer) 2. Wireless in-ear microphone system 3. Could be totally separate or the same as streaming system Simple Audio Setup
- 36. Consistent Branded Presentation Style
- 37. Zoom Meetings are password protected!
- 40. Zoom Breakout Room Design
- 41. Open Space Collaboration Design
- 44. What is a Zoom Breakout Room?
- 45. Breakout Rooms must be enabled to appear
- 46. This screen will come up as you switch between rooms
- 47. The meeting host will see this button Open Breakout Rooms
- 49. Zoom Breakout Room Communications
- 51. Number of breakout rooms Maximum number of participants in the main meeting* Number of Participants inside each breakout room 20 breakout rooms Up to 500 participants 25 30 breakout rooms Up to 400 participants 13 50 breakout rooms Up to 200 participants 4
- 52. Ideas for Breakout Sessions Icebreaker Questions: 1. Do you love working from home or would you rather be in the office? Is there a balance of both that you like best? 2. What’s the hardest part about working virtually for you? The easiest? 3. Do you have a dedicated office space at home? 4. Show us your office space! 5. Where do you work most frequently from at home? Your office? Your kitchen table? The backyard? Your bed? 6. Be honest, how often do you work from bed? 7. What did you eat for breakfast? 8. What does your morning routine look like when working from home? 9. What’s your number one tip for combating distractions when working from home? Credit: https://museumhack.com/list-icebreakers-questions/#virtual
- 53. Ideas for Breakout Sessions Virtual Team Building Ideas 1. Virtual board games or different jigsaw puzzles 2. An online game of Pictionary or office trivia 3. Desert Island Scenario 4. Personal facts guessing game (gather facts about meeting attendees and then have people guess whos facts are whos) 5. Picture Sharing
- 54. DIVERSIFY REVENUE STREAMS Adding virtual tickets to your event will increase revenue diversification. The process of revenue diversification can become a crucial part of any event’s growth development strategy The virtual ticket
- 55. VALUE EXPERIENCE DIAGRAM Viewers can participate in live action, authentic revelations, and even dramatic experiences from the safety of their own homes. But how can you create an experience where online audiences can engage with your event in a way that captures the audience's attention and leaves a cliffhanger worth the $50 entry fee? Live broadcasting an event is not a new concept. It’s well known that live broadcasts can sustain an event's essential elements of a worthwhile experience. Price Quantity Price too high Perfect price Price too low The virtual ticket
- 56. The virtual ticket TICKET OPTIONS VALUE VS CONVENIENCE Virtual tickets are usually less expensive and therefore not as valuable in buyers' minds. A primary motivation for virtual ticket buyers is the convenience of experience delivery. Lack of convenience may be a primary objection for many serious buyers who want to attend your event. In this way, virtual tickets allow your event to capture more buyers with busy schedules who are unable to attend in person
- 57. SCALABILITY OF VIRTUAL TICKETS GLOBAL “We wanted to share the excitement of the live event with our online viewers and that is why we went with the Virtual Ticket.” The virtual ticket
- 58. The virtual ticket DESIGNING YOUR EXPERIENCEWhen designing your experience, you should have both in-person and virtual attendees in mind. Virtual ticket viewers are watching an event unfold through a screen. From an event management perspective it’s easier to have absolute control over the broadcast. A cohesive experience should have a clear beginning, middle and end. The diagram below outlines some of the key experience stages you should plan to take your online audience through EXPERIENCE STAGES
- 60. The virtual ticket Atmosphere Gamification Professional Development Networking Business Opportunities
- 61. WEBSITE PAYMENT WORKFLOW The event website is an important component of the overall marketing strategy for the event. Along with providing information about the event, it serves as one of several points where potential attendees can pay for the event The virtual ticket