How to sell virtual tickets
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Vidsummit is an annual video marketing event that brings together top influencers and marketers for networking and learning, with the 2017 event featuring keynote speaker Gary Vaynerchuk. For the first time, virtual tickets are being sold to enhance profitability and accessibility, allowing viewers to participate from home. The initiative has garnered significant excitement, with a high percentage of virtual ticket holders opting for additional on-demand access to the event's recordings.
How to sell virtual tickets
- 1. RIP OFF THE BAND- AID AND SELL THOSE VIRTUAL TICKETS
- 2. SNEAK PEEK OF VIDSUMMIT Vidsummit is a highly anticipated video marketing event, where the world’s top influencers, marketers and brands get together each year for a weekend of learning and networking
- 3. VIDSUMMIT TICKET PRICE. VIRTUAL TICKET PRICE. ON-DEMAND TICKET PRICE CASE STUDY • The year is 2017, and it’s a hazy day in Los Angeles, California. Top YouTuber Derral Eves is working with his team to host the 4th annual Vidsummit conference. • Vidsummit is a highly anticipated video marketing event, where the world’s top influencers, marketers and brands get together each year for a weekend of learning and networking. • This year Gary Vaynerchuk has been hired to provide the keynote speech, and Derral is planning to sell virtual tickets for the first time. After three successful annual events, Derral is confident that this year he can increase profits with virtual ticket sales. • The event is already sold out. There is an incredible buzz on social media and the countdown until showtime has officially begun. The virtual ticket
- 8. CUSTOMER VIRTUAL TICKET PROCESS The virtual ticket
- 9. SCALABILITY OF VIRTUAL TICKETS GLOBAL “We wanted to share the excitement of the live event with our online viewers and that is why we went with the Virtual Ticket.” The virtual ticket
- 10. MAKE ANY CONFERENCE MORE PROFITABLE “Virtual Tickets can make any conference more profitable, because there is fixed overhead and you don’t have to worry about the traditional expenses such as hotel fees. All you have to worry about is having the right equipment with the right partners.” The virtual ticket
- 13. The virtual ticket PEOPLE AT HOME ARE ABLE TO WATCH THE EVENT IN THEIR PAJAMAS • Viewers are interacting in the chat room online and they are seeing the event from all around the world. Along with the live viewers, the video on-demand is a very big deal for us after the conference. • Virtual ticket holders get the choice to choose which talks they want to tune into and with the on-demand access everyone has the ability to go back and watch talks that they missed • In fact, 98% of our virtual ticket holders also purchased the on-demand access ($49 upcharge).
- 14. VIRTUAL TICKETS ARE CONVENIENT Put a button right on the home page prompting more sales through the event and directing ticket holders to the correct place to watch the live event.
- 15. 15BEGINNING2018.BUSINESS BEGINNING. CONFERENCES THAT HAVE A LOT OF THINGS GOING ON AT THE SAME TIME. THE ONLY WAY TO WATCH EVERYTHING IS BY WATCHING ON-DEMAND RECORDINGS The virtual ticket