The document describes how to implement persistent follow ups using a cadence system in software. It explains that the software automatically creates tasks to follow up with prospects who have not responded within a set time period. It provides details on how to set up a cadence by creating follow up steps specifying the activity, such as a phone call or SMS, and timing, such as 20 minutes after the previous step. Cadences can be used to follow up with prospects over a 27 day period with 4 contact attempts. The document also mentions importing lead data and offers to further explain the workflow in a call.