How to improve link equity distribution - Chris Long
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This document discusses how to drive authority without building external links by reclaiming lost link value and improving existing link equity distribution through tactics like fixing broken backlinks, redirecting legacy websites, auditing redirect types and chains, and improving internal linking and navigation on a website. The goal is to get a return on time spent and reduce reliance on third parties by better utilizing existing link equity.
How to improve link equity distribution - Chris Long
- 1. Chris Long Architectural SEO Manager Go Fish Digital @gofishchris Drive More Authority Without Building Links
- 3. THE TYPICAL LINK BUILDING PROCESS: BRAINSTORM
- 4. THE TYPICAL LINK BUILDING PROCESS: BRAINSTORM
- 5. THE TYPICAL LINK BUILDING PROCESS: COLLECT DATA
- 10. AND THEN….
- 12. RESPONSE!
- 14. MUCH BETTER
- 15. READY TO GO LIVE?
- 16. THE END RESULT….
- 17. YOUR LIFE NOW
- 18. HOW DO YOU BETTER UTILIZE THE EQUITY YOU HAVE?
- 19. WHY DO THIS? Return On Time Less Third Party Reliance Improve Other SEO Factors As Well 1 2 3
- 20. PRIMARY TACTICS Reclaim Lost Link Value Improve Equity Distribution 1 2
- 23. UNCOVER LEGACY SITES Fixing historical redirects using Wayback Machine APIs: Patrick Stox
- 24. CRAWL LEGACY LINKS WITH SCREAMING FROG Fixing historical redirects using Wayback Machine APIs: Patrick Stox
- 28. MEET MY FRIEND
- 29. WHY?!?!?!?
- 30. HELP IS ON THE WAY
- 31. CHANGE 302 REDIRECTS TO 301
- 32. 200 = 100% 301 = 85% 302 = 0%
- 33. 200 = 100% 301 = 85% 302 = 0%
- 34. 301 & 302 REDIRECTS THE SAME?
- 35. 302 TO 301 - A CASE STUDY
- 37. AUDIT YOUR HTACCESS FILE
- 39. VISUALIZE INTERNAL PAGERANK Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox
- 40. LINK EQUITY BY URL Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox
- 43. ADD A BREADCRUMB