How To Improve SEO Website Traffic?
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The document outlines a comprehensive SEO audit report and strategic plan aimed at enhancing organic website traffic. It details the methodologies for on-page and off-page SEO factors, data collection processes, and analytics to drive decision-making. The planned deliverables include a clean data report, a thorough SEO audit, and a tactical strategy for improvement.
How To Improve SEO Website Traffic?
- 1. SEO Audit Report and Strategic Plan to Improve Your Organic Website Traffic February 26, 2016 To: Your Name Manager of Your Company From: Anthony Ragland Strategist at Smart Digital
- 2. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs).
- 3. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). On-The-Page Factors Off-The-Page Factors
- 4. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). • Content (Quality, Fresh, Duplicate, etc.) • HTML (Meta Tags, Structure, Headers, etc.) • Architecture (Crawl, Speed, URLs, etc.) On-The-Page Factors Off-The-Page Factors
- 5. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). • Content (Quality, Fresh, Duplicate, etc.) • HTML (Meta Tags, Structure, Headers, etc.) • Architecture (Crawl, Speed, URLs, etc.) On-The-Page Factors • Links (Quality, Quantity, Text, Spam, etc.) • Trust (History, Authority, Reputation, etc.) • Social (Signals, Shares, Integration, etc.) Off-The-Page Factors
- 6. Our Plan & Approach Data, Data, Data, Data …
- 7. Our Plan & Approach Data, Data, Data, Data … Smart Data-Driven Decision Making
- 8. Our Plan & Approach Data, Data, Data, Data … Smart Data-Driven Decision Making 4 Types of Web Analytics Quantitative (clickstream) Qualitative (active research) Competitor Intelligence User Targeting & Behavior
- 10. Data Collection Process I’ll Use SEO Tools To Collect Your Website Data
- 11. Data Collection Process I’ll Use SEO Tools To Collect Your Website Data ➡ Crawl Your Website Data w/ a Multiplicity of SEO Tools ➡ Collect, Clean and Analyze Your Google Analytics Data ➡ Collect, Clean and Analyze Your Search Console Data ➡ Collect and Analyze Your Website Usability Data ➡ Collect and Analyze Your Website Competitor Data
- 13. Data Analysis Process I’ll Deep Dive Into Your Data Looking for Gems
- 14. Data Analysis Process I’ll Deep Dive Into Your Data Looking for Gems ➡ On-page SEO Audit & Analysis of Your Website ➡ Architecture and Structure Examination of Your Website ➡ SEO Content Analysis and Content Style Review ➡ SEO User Experience & Interface Analysis & Testing ➡ Off-page SEO Audit & Analysis of Your Website
- 16. Your SEO Deliverables You’ll Receive The Following SEO Deliverables
- 17. Your SEO Deliverables You’ll Receive The Following SEO Deliverables ➡ The Clean SEO Data We Collected from Your Website ➡ Comprehensive SEO Audit Report of Your Website ➡ Strategic & Tactical SEO Plan for Your Website
- 18. Let’s make a deal …