HOW TO INTERPRET FACEBOOK CONVERSION REPORT
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This document provides a step-by-step guide on how to interpret the Facebook Ads Conversion Report, highlighting the importance of logging into your account and navigating the Ads Manager. It discusses key metrics such as delivery, results, reach, cost, and amount spent, as well as features for filtering, customizing date ranges, and breaking down performance data. The document encourages users to continuously improve their ad management for better results.
HOW TO INTERPRET FACEBOOK CONVERSION REPORT
- 1. How to Interpret the Facebook Ads Conversion Report
- 2. There are so many ads on Facebook.
- 3. Many of them became successful.
- 4. They have achieved great results.
- 5. So if you have not yet used Facebook, …
- 6. Use it now!
- 7. You can generate more sales.
- 8. You can generate more leads.
- 9. This is just very easy.
- 10. First is this:
- 11. Log into your Facebook account.
- 12. Just type your email or phone number.
- 15. And click Log In.
- 18. For the security of your account.
- 19. Your password should be a combination of these:
- 21. Then, you are navigated to your page.
- 22. At the left hand corner, choose “Create Ad”.
- 24. Then, you are navigated to this.
- 25. Your Ad Manager Page View
- 26. For better understanding, let’s have this:
- 27. What can we see on Ads Manager?
- 28. You can view.
- 31. These are all for all these:
- 33. All your ad sets and ads.
- 34. This depends on what you want to view.
- 36. Just click the dropdown menu.
- 37. Then, choose which one you want to update.
- 39. The same metrics are involved.
- 40. Let’s try to look at these metrics.
- 41. What is the use of Delivery?
- 43. It shows whether these are running:
- 44. Campaign, ad set or ad.
- 47. What can you see in here?
- 48. It’s the action as a result of your ad.
- 49. It is also based on your objective.
- 52. It shows the number of people…
- 53. your ad was shown to.
- 54. Let’s move on to Cost.
- 56. It’s the average you paid for each action.
- 57. This is associated with your objective.
- 58. What is the feature of Amount Spent?
- 60. It’s the total amount you’ve spent.
- 61. It’s the dates you’ve selected in your Ads Manager.
- 62. Lastly, it is the End!
- 64. It’s the date your campaign is scheduled to end..
- 65. The campaign’s start and end is are based on this:
- 66. The scheduling of the ads within it.
- 67. These are not yet enough.
- 68. For more excellent managing of your ads, …
- 69. You need to do more.
- 70. At the top right is the Filter dropdown.
- 72. This is very useful.
- 73. By default, nothing is filtered.
- 74. However, these information can be filtered:
- 77. You can also create new filter.
- 78. Just click this
- 80. By default, you can see…
- 81. the results in the past 30 days.
- 83. But you can have the following options:
- 85. Last 7, 14 or 30 days
- 88. You can custom the date range.
- 89. The options
- 90. To customize your date range
- 91. At the far right is the dropdown for Columns.
- 94. Performance is preset by default.
- 95. It focuses only on columns on performance.
- 96. It is mainly your objective.
- 98. If you don’t want to use a preset,
- 99. You can click customize columns.
- 101. You can choose which one you want to see.
- 103. If you have already chosen, click apply.
- 104. Another important part is Breakdown.
- 105. You could break down Facebook performances.
- 107. You can also add break down by action…
- 108. Or by time.
- 110. Now that you know
- 111. You can always improve and innovate.