HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM
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The document explains how to utilize Google Analytics acquisition reports to identify the sources of website traffic. It describes various sections within the acquisition reports, such as overview, all traffic, and referrals, along with details on analyzing AdWords campaigns and the performance of social media channels. The guide emphasizes the importance of understanding traffic sources to make informed decisions regarding time and budget allocation for marketing activities.
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMING FROM
- 1. How to Use Google Analytics Acquisition Reports to Know where People are Coming From
- 2. How do people find your website?
- 3. You need to know an answer to this.
- 4. And so this is the reason why…
- 5. You need to understand Acquisition of Google Analytics.
- 6. When you know your biggest traffic sources, …
- 7. You’ve got a better idea with your money.
- 8. An idea about how to spend your time and money.
- 9. Sign in to Google Analytics.
- 10. Type your email ad, and then, click NEXT.
- 11. Use one account for all Google transactions.
- 12. This facilitates all your activities very easily.
- 13. This saves your time for other meaningful outputs.
- 14. Of course, this can avoid juggling your memory.
- 16. Your password must be easy to remember.
- 17. Combination of letters, numbers, and symbols is encouraged.
- 18. You are then navigated to your view.
- 20. You can see HOME, REPORTING, CUSTOMIZATION and ADMIN.
- 21. They are located at the topmost part.
- 23. This time, you select the reporting tab.
- 25. Now, this time select the Acquisition tab.
- 26. Select and click it.
- 27. There are six main sections.
- 28. These are the six main sections.
- 29. Let’s have one by one.
- 30. Let’s talk about Overview first.
- 31. Just click this.
- 32. The Acquisition Overview report
- 33. What is it all about?
- 34. It’s a quick view of the top channels…
- 35. channels that send visitors to your website.
- 37. Also included is the behavior and conversion.
- 38. This is for each channel.
- 39. Now, let’s have All Traffic.
- 40. Just click this.
- 41. These are the four subsections.
- 42. What are the features of Channels?
- 43. It lists top traffic sources.
- 44. It’s from all channels combined.
- 45. It does not separate these two:
- 46. Social network and referral websites
- 47. What does it do then?
- 48. They are listed together.
- 49. It’s based on the number of visitors.
- 50. It’s visitors they sent to your site.
- 51. The Channels Report Page
- 53. Just click and choose this.
- 54. It makes reports on Adwords more visual.
- 55. You can see how your advertisement perform.
- 56. It provides a visual representation of trends.
- 57. It is both positive and negative.
- 58. It displays how a campaign’s performance fluctuates.
- 59. It displays when a campaign’s performance fluctuates.
- 60. The Treemaps Report page
- 61. Now, let’s go to Source/Medium!
- 62. Just click it.
- 63. Source is the origin of your traffic.
- 64. It can be as search engine.
- 65. It can be a domain.
- 66. Medium is the source general category.
- 67. It could be a web referral.
- 68. It could be an organic search.
- 69. Source/Medium is a dimension that combines both.
- 71. Google/organic
- 73. It’s time to talk about Referrals.
- 74. Just click it.
- 75. It leaves out search engines.
- 77. It only shows website domain. ..
- 78. that have referred traffic to your website.
- 79. The Referral Report Page
- 80. Let’s move on to Adwords!
- 81. Just click this.
- 84. Let’s have the first-the Campaigns.
- 85. Just click this.
- 86. It focuses traffic on Adwords campaigns.
- 87. Use this report to answer question like these…
- 88. How effective are your campaigns at attracting new users?
- 89. How engaged are users with your website or app?
- 90. AdWords Campaign Report page
- 91. Let’s now have Adwords Treemaps.
- 92. Just click this.
- 93. It provides visually explore trends.
- 94. You can quickly and intuitively develop hypotheses.
- 95. It is about your advertising campaign.
- 96. It exposes relative importance of different entities.
- 97. It exposes relationships between different trends.
- 100. Just click it.
- 102. The Sitelink report page
- 103. Let’s have Keywords this time.
- 104. Just click it.
- 105. It breaks down the keywords.
- 106. These are keywords used by your visitors…
- 107. so they could find your website.
- 108. It’s from organic and paid search sites.
- 109. The Keyword Report Page
- 110. What about the Search Queries?
- 111. Just click this.
- 112. It shows how often your site appears.
- 113. It’s its appearance in Google search results.
- 114. It filters and groups data by categories.
- 115. Use the results to improve your site’s search performance.
- 116. The Search Query Report Page
- 117. What is an Hour of Day all about?
- 118. It’s statistics by hour of the day.
- 119. It’s by the day of the week.
- 120. It’s based on the time- zone setting.
- 121. It is for the relevant view.
- 122. Hour of Day Report Page
- 123. What about the Final URLs?
- 124. Just click it.
- 125. It’s what people reach when they click your ad.
- 126. The Final URLs Page Report
- 127. Do you want to optimize your ranking?
- 128. You must know Search Console.
- 129. Just click this.
- 130. These are the four subsections.
- 131. Let’s talk about each subsection.
- 132. First, let’s have Landing Pages.
- 133. Just click this.
- 134. It lists URLs site.
- 135. You can see each URL performance.
- 136. In terms of the following:
- 138. Second, how users engaged in terms of content.
- 140. Just click this.
- 141. It lets you see these…
- 142. Which country produce the best search performance.
- 143. The user engagement for your site URLs
- 144. Let’s go to the next- Devices.
- 145. Just click this.
- 146. You can know this.
- 147. You can see a category of devices.
- 148. One that delivers the best search performance.
- 149. One that delivers the best user engagement
- 150. Lastly, it is Queries.
- 151. Just click this.
- 152. It lists the Google search queries…
- 153. It is the one that generated impressions.
- 154. It’s impressions about your website URLs.
- 155. Now, let’s see what Social is all about.
- 156. Just click this.
- 158. Let’s have each subsection tackled.
- 159. First, we have the Overview.
- 160. Just click this.
- 161. It allows you to see at a glance this…
- 162. How much conversion value is generated from social channel?
- 163. Second, let’s have Network Referrals.
- 164. Just click this.
- 165. You can see your engagement metrics.
- 166. It’s for traffic for each social network.
- 167. You can see this kind of network…
- 168. The one with the highest quality traffic
- 169. Third, it is the Landing Pages.
- 170. Just click it.
- 171. You can identify your most viral content.
- 173. Just click it.
- 174. You can quantify the value of social.
- 175. It shows the total number of conversions.
- 176. It shows the monetary value of conversions.
- 177. Fifth, it is Plugins.
- 178. Just click this.
- 179. You can know these things…
- 180. Which article is commonly “liked” or shared
- 181. From which social networks they're being shared
- 182. Sixth, we have the User’s Flow.
- 183. Just click this.
- 184. It shows the initial paths users used.
- 185. It’s from social networks took through your site.
- 186. The last section is Campaigns.
- 187. Just click this.
- 188. These are the four subsections.
- 189. Let’s have the features of each one.
- 190. First is the All Campaigns.
- 191. Just click this.
- 192. You can analyze email marketing.
- 193. You can analyze pay- per-click advertising campaign.
- 194. Second is the Paid Keywords.
- 195. Just click this.
- 197. How to invest in site content
- 198. How to invest in advertising
- 199. How to invest in other forms of engagement
- 200. Third, what is an Organic Search?
- 201. Just click this.
- 202. You can enter one or more search items.
- 203. It’s in a single data string.
- 204. It’s listings that matches the users’ query.
- 205. Lastly, it the Cost Analysis.
- 206. Just click this.
- 207. It allows you to measure the following:
- 208. Sessions and Costs
- 209. Revenue performance for paid advertising campaigns
- 210. Check you Acquisition Report regularly now!