HOW TO USE LINKEDIN ANALYTICS TO BOOST YOUR MARKETING EFFORTS
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The document explains how to utilize LinkedIn analytics to enhance marketing strategies by linking with customers, partners, and employees. It details the importance of profile visibility, viewer demographics, and suggests customizing profiles to attract the right audience, as well as monitoring and leveraging viewer data to identify and connect with valuable leads. Additionally, it emphasizes the necessity of being active on the platform to increase profile views and improve networking opportunities.
HOW TO USE LINKEDIN ANALYTICS TO BOOST YOUR MARKETING EFFORTS
- 1. *How to Use Linked Analytics to Boost Your Marketing Efforts
- 2. Do you believe in this?
- 3. Knowledge in social networking is not enough.
- 4. Use Linkedin to link quickly with …
- 6. Showcase your company and attract more opportunities.
- 8. It measures your effectiveness on the site.
- 9. You can see how many of these…
- 10. People who view, like and comment
- 11. People who share your status updates
- 14. These are persons who view your profile.
- 15. You can see who you are attracting.
- 16. You need to sign in first.
- 17. Type your email and password and click sign in.
- 18. You should protect your account.
- 19. Your password must not be copied easily.
- 20. It should not be so at a glance.
- 21. If you do not have any account…
- 22. You only have to sign up.
- 23. It is very easy.
- 24. Just click this
- 27. Once you are done, click JOIN NOW.
- 28. After signing in, you are navigated to your view.
- 29. Let’s dig deeper into this.
- 30. Who has been viewing your profile?
- 31. How can it be used to your advantage?
- 32. Just click this.
- 33. The next screen will show you a graph.
- 34. It has the total number of views.
- 35. This is in the last 90 days.
- 37. You can also see these things:
- 38. The number of viewers from specific industries.
- 40. The number of viewers from various regions
- 42. The number of viewers similar to this:
- 43. Your sidebar widget on Linkedin
- 45. So, take note of this.
- 46. Filling out your profile is so important.
- 47. Remember this!
- 48. Linkedin takes into account these things:
- 49. Your industry
- 50. Your region
- 51. Your education
- 52. The keywords you use in your profile
- 53. By knowing how people find you…
- 54. You can customize your profile
- 55. Then, you can attract the right profile viewers.
- 56. Below the graph, you can see this
- 57. Profiles of the people who viewed your profile.
- 59. If you’re not connected to this person, …
- 60. You can click the Connect button.
- 61. Do so if you are not yet connected.
- 63. For a better opportunity, I suggest this.
- 64. Before inviting your viewers, do this.
- 65. See to it that they match with your professional network.
- 66. They can be considered as “warm” lead.
- 67. Something compelled them to view your profile.
- 69. When you hover over the graph,…
- 70. You can see the number of profile views.
- 71. These are views you drew each week.
- 72. What’s on the dot?
- 73. These are people who viewed your profile.
- 74. This is for that particular week.
- 75. You can see the range of the week.
- 76. Now, let’s begin the fun.
- 77. Click on viewers from your industry.
- 79. You’ll see the people from that industry.
- 80. There is more!
- 81. All the industries that attracted your profile viewers.
- 83. When you click on each industry…
- 84. You’ll see exactly who viewed your profile.
- 85. This is from each industry.
- 86. Viewers from each industry.
- 87. On the right side of the graph,…
- 88. you can see your viewers’ job titles.
- 89. Just click this.When you click this, you see these data.
- 90. If you want to attract C-level executives,…
- 91. but your views come from this
- 93. You need to update your profile.
- 94. Start distributing your content to a different audience.
- 95. Now, let’s go to this tab.
- 96. How You Rank for Profile Views
- 97. It shows comparison of these.
- 98. Profile views with professionals similar to you
- 99. Profile views with professionals similar to your network
- 101. The more active you are on Linkedin,
- 102. The more profile views you receive.
- 103. Linked provides tips
- 104. So you can improve your summary
- 105. For example is this: