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MAKING THE CASE
How to Justify the Cost of a Rapid
Prototyping System
Who is Stratasys

FDM Technology
Today’s Event
Host
 Kim Killoran, Stratasys, Inc.

Presenter
 Todd Grimm, founder and president,
T. A. Grimm & Associates, Inc.
Additive Manufacturing
Justification
Enormous value…
 Time, cost and quality

But…
 Difficult to quantify
 Difficult to put into words

Getting to “Yes”
 How to build a business case
Business Case
Report that summarizes:
 Proposed capital expenditure
 Associated value, risk and investment

Business case includes:
 Executive summary
 Situational analysis
•
•
•
•

Current challenge/opportunity
Proposed solution
Alternatives
Risk

 Financial (cost) justification

Tip:
 Seek help &
guidance
Executive Summary
Executive summary
 Will make (or break) the case

State:

Tip:
 Be succinct
Tip:
 Be compelling

 Challenge, solution, investment and return
 2 or 3 paragraphs

Highlight the highlights
 Emphasis on the numbers
Situational Analysis
Current situation (the diagnosis)
 Describe the challenge or opportunity
• State who is affected and how

 Hone in on one justifiable aspect
 Emphasize the numbers

Sales

R&D

Prototypes +

ECOs

$50M

$2.5M (5%)

$80K/year

$50K/year

TELCO
Situational Analysis
Proposed solution(the treatment)
 Describe the additive manufacturing
proposal
• What is being proposed
• Total investment
• Implementation time

Tip:
 State end result
Tip:
 Lead with hard
numbers

 Detail the benefits
• Stress the hard numbers
• Reference the softer gains

AM System

On-Going

Savings

$105K

$34K/year

$75K/year

TELCO
Situational Analysis
Alternatives
 List options considered
 State why each was not selected

Risks
 List possible risks
 State how each will be addressed

Tip:
 List only the
obvious
Financial Justification
Two alternatives
 Cost reduction
 Revenue increase

Two parts
 Capital expenditure
• And on-going costs

 Return (value)
Investment
Initial investment







System
Ancillary equipment & licenses
Installation & training
Shipping
IT expenditures
Facility modifications

AM System

Equip/License

Install/Train

$90K

$8K

$7K

TELCO
Investment
On-going expenses






Maintenance contract
Routine maintenance
Materials/consumables
Labor
Facility charges

Input needed
 Estimated part count
 Operational estimates
Maintenance

Consumables

Labor

$15K

$12K

$7K

TELCO
Financial Justification
ANALYSIS SUMMARY

--

RETURN ON INVESTMENT (ROI) (5 year)

TELCO

--

Simple annual ROI
INTERNAL RATE OF RETURN (IRR)
NET PRESENT VALUE (15% cost of capital

Year 1

--

PAYBACK PERIOD

Year 0

---

Year 2

Year 3

Year 4

Year 5

Investment
- CapEx

($105,000)

- On-going
expense

($34,000)

($34,000)

($34,000)

($34,000)

($34,000)

--

--

--

--

--

--

Total

($105,000)

($34,000)

($34,000)

($34,000)

($34,000)

($34,000)

CUM. TOTAL

($105,000)

($139,000)

($173,000)

($207,000)

($241,000)

($275,000)

Return
Return
Challenge: hard numbers
 2 weeks = $________ ?

Recommended approach
 Three-tiered
• Hardest to softest

 Iterative
• Realistic yet compelling
Return
Tier 1
 Savings from transition of work to AM
system

Two sources
 Outsourced
• AM and conventional

 In-house

Collect historical data
 12 to 36 month look back
Return
Outsourced costs

Tips:
 Create buckets
 Use averages
 Document
everything

 Part, engineering, labor
 Expedite fees, shipping, taxes

In-house
 Internal cross charges
 Seek cost accounting assistance

Prototypes

Patterns

Total

$60K

$5K

$65K

TELCO
Financial Justification
ANALYSIS SUMMARY
RETURN ON INVESTMENT (ROI) (5 year)

TELCO

10%

Simple annual ROI
INTERNAL RATE OF RETURN (IRR)
NET PRESENT VALUE (15% cost of capital)

Year 1

Year 2

Year 3

15%
-$1,100
46 months

PAYBACK PERIOD

Year 0

48%

Year 4

Year 5

Investment
- CapEx

($105,000)

- On-going
expense

($34,000)

($34,000)

($34,000)

($34,000)

($34,000)

$65,000

$65,000

$65,000

$65,000

$65,000

Return
- Outsourced
Total

($105,000)

$31,000

$31,000

$31,000

$31,000

$31,000

CUM. TOTAL

($105,000)

($74,000)

($43,000)

($12,000)

$19,000

$50,000
Returns
Tier 2
 Increasing prototyping activity
 Due to speed, ease, convenience & cost

Leverage
 Generally accepted values

Concept

P

P
Design

P

Test

P

Produce
Pilot

P
Project
 Increased prototype activity
 Resulting return

ECOs
TELCO

$10K
Financial Justification
ANALYSIS SUMMARY

RETURN ON INVESTMENT (ROI) (5 year)

TELCO

19%

Simple annual ROI
INTERNAL RATE OF RETURN (IRR)
NET PRESENT VALUE (15% cost of capital)

Year 1

Year 2

Year 3

27%
$32,400
31 months

PAYBACK PERIOD

Year 0

95%

Year 4

Year 5

Investment
- CapEx

($105,000)

- On-going
expense

($34,000)

($34,000)

($34,000)

($34,000)

($34,000)

- Outsourced

$65,000

$65,000

$65,000

$65,000

$65,000

- ECOs

$10,000

$10,000

$10,000

$10,000

$10,000

Return

Total

($105,000)

$41,000

$41,000

$41,000

$41,000

$41,000

CUM. TOTAL

($105,000)

($64,000)

($23,000)

$18,000

$59,000

$100,000
Returns
Tier 3
 Value of speed

Recommend
 Omit from calculation
 Include as added value

If needed to justify
 Locate last-in-process step
 Show cause-and-effect
Financial Justification
ANALYSIS SUMMARY
RETURN ON INVESTMENT (ROI) (5 year)

TELCO

19%

Simple annual ROI
INTERNAL RATE OF RETURN (IRR)
NET PRESENT VALUE (15% cost of capital)
PAYBACK PERIOD

Year 0

Year 1

Year 2

Year 3

95%

Year 4

27%
$32,400
31 months
Year 5

Investment
- CapEx

($105,000)

- On-going
expense

($34,000)

($34,000)

($34,000)

($34,000)

($34,000)

- Outsourced

$65,000

$65,000

$65,000

$65,000

$65,000

- ECOs

$10,000

$10,000

$10,000

$10,000

$10,000

Return

Total

($105,000)

$41,000

$41,000

$41,000

$41,000

$41,000

CUM. TOTAL

($105,000)

($64,000)

($23,000)

$18,000

$59,000

$100,000
Recap
Business case
 Financials
 Situational analysis
 Executive summary

Recommendations
 Concise & compelling
 Compelling & realistic
 Realistic & tangible
Stratasys
• Stratasys uses tough engineering-grade thermoplastics
• Dimensionally stable materials lock in accuracy
• Technology can be used for manufacturing tools & end-use parts
More Information
More information: www.stratasys.com/CostJustification
 Request a free sample part, download White Paper, presentation &
more

Customer Success: Polaris
 Previously used injection molding for prototypes
 Purchased a Fortus machine
 Evaluated physical part, improved design
 Would have required $60,000 in mold revisions
Method

Cost

Time

Injection
molding

$60,000

70 days

In-house
FDM
prototyping

$1,200

2 days

Savings

$58,800
(98%)

68 days
(97%)
Questions?

More information: www.stratasys.com/CostJustification
 Request a free sample part, download White Paper & presentation

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How to Justify the Cost of A Rapid Prototyping System

  • 1. MAKING THE CASE How to Justify the Cost of a Rapid Prototyping System
  • 2. Who is Stratasys FDM Technology
  • 3. Today’s Event Host  Kim Killoran, Stratasys, Inc. Presenter  Todd Grimm, founder and president, T. A. Grimm & Associates, Inc.
  • 4. Additive Manufacturing Justification Enormous value…  Time, cost and quality But…  Difficult to quantify  Difficult to put into words Getting to “Yes”  How to build a business case
  • 5. Business Case Report that summarizes:  Proposed capital expenditure  Associated value, risk and investment Business case includes:  Executive summary  Situational analysis • • • • Current challenge/opportunity Proposed solution Alternatives Risk  Financial (cost) justification Tip:  Seek help & guidance
  • 6. Executive Summary Executive summary  Will make (or break) the case State: Tip:  Be succinct Tip:  Be compelling  Challenge, solution, investment and return  2 or 3 paragraphs Highlight the highlights  Emphasis on the numbers
  • 7. Situational Analysis Current situation (the diagnosis)  Describe the challenge or opportunity • State who is affected and how  Hone in on one justifiable aspect  Emphasize the numbers Sales R&D Prototypes + ECOs $50M $2.5M (5%) $80K/year $50K/year TELCO
  • 8. Situational Analysis Proposed solution(the treatment)  Describe the additive manufacturing proposal • What is being proposed • Total investment • Implementation time Tip:  State end result Tip:  Lead with hard numbers  Detail the benefits • Stress the hard numbers • Reference the softer gains AM System On-Going Savings $105K $34K/year $75K/year TELCO
  • 9. Situational Analysis Alternatives  List options considered  State why each was not selected Risks  List possible risks  State how each will be addressed Tip:  List only the obvious
  • 10. Financial Justification Two alternatives  Cost reduction  Revenue increase Two parts  Capital expenditure • And on-going costs  Return (value)
  • 11. Investment Initial investment       System Ancillary equipment & licenses Installation & training Shipping IT expenditures Facility modifications AM System Equip/License Install/Train $90K $8K $7K TELCO
  • 12. Investment On-going expenses      Maintenance contract Routine maintenance Materials/consumables Labor Facility charges Input needed  Estimated part count  Operational estimates Maintenance Consumables Labor $15K $12K $7K TELCO
  • 13. Financial Justification ANALYSIS SUMMARY -- RETURN ON INVESTMENT (ROI) (5 year) TELCO -- Simple annual ROI INTERNAL RATE OF RETURN (IRR) NET PRESENT VALUE (15% cost of capital Year 1 -- PAYBACK PERIOD Year 0 --- Year 2 Year 3 Year 4 Year 5 Investment - CapEx ($105,000) - On-going expense ($34,000) ($34,000) ($34,000) ($34,000) ($34,000) -- -- -- -- -- -- Total ($105,000) ($34,000) ($34,000) ($34,000) ($34,000) ($34,000) CUM. TOTAL ($105,000) ($139,000) ($173,000) ($207,000) ($241,000) ($275,000) Return
  • 14. Return Challenge: hard numbers  2 weeks = $________ ? Recommended approach  Three-tiered • Hardest to softest  Iterative • Realistic yet compelling
  • 15. Return Tier 1  Savings from transition of work to AM system Two sources  Outsourced • AM and conventional  In-house Collect historical data  12 to 36 month look back
  • 16. Return Outsourced costs Tips:  Create buckets  Use averages  Document everything  Part, engineering, labor  Expedite fees, shipping, taxes In-house  Internal cross charges  Seek cost accounting assistance Prototypes Patterns Total $60K $5K $65K TELCO
  • 17. Financial Justification ANALYSIS SUMMARY RETURN ON INVESTMENT (ROI) (5 year) TELCO 10% Simple annual ROI INTERNAL RATE OF RETURN (IRR) NET PRESENT VALUE (15% cost of capital) Year 1 Year 2 Year 3 15% -$1,100 46 months PAYBACK PERIOD Year 0 48% Year 4 Year 5 Investment - CapEx ($105,000) - On-going expense ($34,000) ($34,000) ($34,000) ($34,000) ($34,000) $65,000 $65,000 $65,000 $65,000 $65,000 Return - Outsourced Total ($105,000) $31,000 $31,000 $31,000 $31,000 $31,000 CUM. TOTAL ($105,000) ($74,000) ($43,000) ($12,000) $19,000 $50,000
  • 18. Returns Tier 2  Increasing prototyping activity  Due to speed, ease, convenience & cost Leverage  Generally accepted values Concept P P Design P Test P Produce Pilot P
  • 19. Project  Increased prototype activity  Resulting return ECOs TELCO $10K
  • 20. Financial Justification ANALYSIS SUMMARY RETURN ON INVESTMENT (ROI) (5 year) TELCO 19% Simple annual ROI INTERNAL RATE OF RETURN (IRR) NET PRESENT VALUE (15% cost of capital) Year 1 Year 2 Year 3 27% $32,400 31 months PAYBACK PERIOD Year 0 95% Year 4 Year 5 Investment - CapEx ($105,000) - On-going expense ($34,000) ($34,000) ($34,000) ($34,000) ($34,000) - Outsourced $65,000 $65,000 $65,000 $65,000 $65,000 - ECOs $10,000 $10,000 $10,000 $10,000 $10,000 Return Total ($105,000) $41,000 $41,000 $41,000 $41,000 $41,000 CUM. TOTAL ($105,000) ($64,000) ($23,000) $18,000 $59,000 $100,000
  • 21. Returns Tier 3  Value of speed Recommend  Omit from calculation  Include as added value If needed to justify  Locate last-in-process step  Show cause-and-effect
  • 22. Financial Justification ANALYSIS SUMMARY RETURN ON INVESTMENT (ROI) (5 year) TELCO 19% Simple annual ROI INTERNAL RATE OF RETURN (IRR) NET PRESENT VALUE (15% cost of capital) PAYBACK PERIOD Year 0 Year 1 Year 2 Year 3 95% Year 4 27% $32,400 31 months Year 5 Investment - CapEx ($105,000) - On-going expense ($34,000) ($34,000) ($34,000) ($34,000) ($34,000) - Outsourced $65,000 $65,000 $65,000 $65,000 $65,000 - ECOs $10,000 $10,000 $10,000 $10,000 $10,000 Return Total ($105,000) $41,000 $41,000 $41,000 $41,000 $41,000 CUM. TOTAL ($105,000) ($64,000) ($23,000) $18,000 $59,000 $100,000
  • 23. Recap Business case  Financials  Situational analysis  Executive summary Recommendations  Concise & compelling  Compelling & realistic  Realistic & tangible
  • 24. Stratasys • Stratasys uses tough engineering-grade thermoplastics • Dimensionally stable materials lock in accuracy • Technology can be used for manufacturing tools & end-use parts
  • 25. More Information More information: www.stratasys.com/CostJustification  Request a free sample part, download White Paper, presentation & more Customer Success: Polaris  Previously used injection molding for prototypes  Purchased a Fortus machine  Evaluated physical part, improved design  Would have required $60,000 in mold revisions Method Cost Time Injection molding $60,000 70 days In-house FDM prototyping $1,200 2 days Savings $58,800 (98%) 68 days (97%)
  • 26. Questions? More information: www.stratasys.com/CostJustification  Request a free sample part, download White Paper & presentation