How to Launch a Content Marketing Program
Download as PPTX, PDF2 likes9,909 views
The document outlines a framework for launching a content marketing program, detailing key components such as content audits, editorial calendars, and community campaigns. It emphasizes the importance of understanding market trends, creating targeted content, and structuring content funnels. Additionally, it provides tools and strategies for content measurement and distribution across various platforms.
How to Launch a Content Marketing Program
- 1. #multimarketing How to Launch A Content Marketing Program #contentprogram | @bitly Blaise Lucey Director of Product & Content Marketing @blaiselucey00 Denise Chan Senior Content and Community Manager @denisechan26
- 2. Agenda Bitly Content: A Look Back The Editorial Calendar Content Campaigns Community Campaigns
- 5. #contentprogram The New Blog: Find the Personas Job Title Industry Market Trend
- 6. #contentprogram The New Blog: Perform a Content Audit Review All Existing Content Research Your Target Market Plan Your Content 1 2 3
- 7. #contentprogram The New Blog Create the Calendar
- 15. Who Needs What? Product Sales CS Marketing Product Launch (UI) / Use Cases Tutorial video API PR <> “bitly this” Briefs Biweekly training Use cases & case studies Slide Library Vertical / persona content On-boarding & loyalty “Hero” 30-60-90 Knowledge Base 2.0 Old v. new platform Product webinars Product pages & tour Product webinars Branding push Branding : Product
- 16. #contentprogram Building Your Cornerstone Content
- 17. Vertical Content Campaigns: Healthcare Blog Posts Expert Roundup Blog Posts Market Trend Newsjacking Blog Posts Email Content Digest Community Facebook Live & Twitter Chat Webinar
- 18. Planning the Blog Posts 1 2 3 What are some big pain points in the industry right now? What’s trending on Google? What questions are experts asking?
- 19. Blog Post: 5 Experts Share Their Tips For Doing Patient-Centric Marketing Right
- 20. Webinar: How To Build A Patient-Centric Marketing Campaign
- 21. Facebook & Twitter: Patient-Centric Marketing
- 23. #contentprogram Results in Bitly OneView
- 24. #contentprogram Results in Bitly OneView
- 25. Bitly’s Content Measurement Toolkit 1 2 3 4 5
- 26. Bitly’s Content Creation Toolkit 1 2 3 4 5 Google Drive Adobe InDesign PicMonkey Pexels GoToWebinar Camtasia WordPress
- 27. #multimarketing THANK YOU #contentprogram bitly.com WANT TO GET STARTED WITH BITLY ENTERPRISE? Watch our video series, “Bitly Basics” bitly.is/basics
Editor's Notes
- #3: 1) the customer journey today (Bitly) 2) tracking results from mobile, web, display (Bitly) 3) aggregating data to create great multichannel campaigns (Bitly) 3) tracking results from social channels (Buffer) 4) examples of campaigns across different channels (Buffer)
- #4: 1) the customer journey today (Bitly) 2) tracking results from mobile, web, display (Bitly) 3) aggregating data to create great multichannel campaigns (Bitly) 3) tracking results from social channels (Buffer) 4) examples of campaigns across different channels (Buffer)
- #16: Unprecedented complexity stands in the way of owning customer experience Creating consistent cross-channel cross-device brand experiences Consolidating data from fragmented tools and silos into a single view of the customer Growing tension between providing the best customer experience and owning data
- #18: So what does a vertical package look like? It varies from vertical to vertical but we always try to include 2 blog posts, 1 webinar, a Facebook,