Lessons From The Link
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Mark Josephson, CEO of Bitly, discussed key insights from social media trends during Social Media Day 2017, highlighting the significance of consumer-centric approaches and the importance of branding. Key points include that branded links receive 34% more clicks, and that mobile is crucial as 65% of clicks come from mobile devices. He emphasized the need for social media teams to focus on engaging users beyond traditional metrics of reach and awareness.
Lessons From The Link
- 1. Lessons from the Link Mark Josephson, CEO, Bitly @markjosephson Social Media Day 2017
- 6. @markjosephson The link helps you see across the Internet.
- 7. @markjosephson EARNED OWNED PAID SOCIAL PUBLISHING EMAIL & SMS CUSTOMER SERVICE CUSTOMER ENGAGEMENT CRM CMS WEB ANALYTICS DSP GOOGLE & FACEBOOK DMP LINK MANAGEMENT PLATFORM
- 8. 25% of the World Clicks on a Bitlink each month 300MILLION LINKS CREATED 4BILLION BROWSERS 9BILLION CLICKS 39THOUSAND DEVELOPERS 800THOUSAND MAUs
- 9. Lessons from the Link @markjosephson
- 10. @markjosephson Branded links receive 34% more clicks. BRANDING STILL MATTERS
- 12. PRIORITIZE MOBILE CX 65% of clicks come from mobile. @markjosephson
- 13. United delivers flight delays to customers with Bitlinks @markjosephson The Bitlink drives the user directly to flight details
- 14. Twitter users are 50% more engaged than Facebook users. @markjosephson LISTEN TO YOUR CLICKS
- 15. 48% of clicks don’t come from social. THINK BEYOND YOUR SILO @markjosephson
- 18. @markjosephson What is the One Thing SM teams should be concerned with?