How to make Headless Commerce Strategy.
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The document discusses the inefficiencies of traditional ecommerce systems, emphasizing the benefits of decoupling frontend and backend through headless commerce and PWA approaches. It highlights how this flexibility improves user experience, site speed, and scalability, enabling faster go-to-market strategies and cost reductions. Additionally, it provides insights into when to implement these solutions based on the business lifecycle and operational needs.
How to make Headless Commerce Strategy.
- 2. ● Decade of experience in eCommerce domain ● Provided Headless Commerce / PWA consulting to 110+ merchants across the 8 countries 2
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- 4. Poor buying experience Scalability/Flexibility Speed of go to market ● Shift in consumer behaviour ● Site speed ● Mobile-first experience ● Market dynamics 4
- 5. ● Monolith becomes bulky over the time ● Tightly coupled 5 Poor buying experience Scalability/Flexibility Speed of go to market
- 6. Loss of opportunity: Use cases of introducing new features ● Launch delayed ○ Investment of $$$, can’t meet revenue targets ● Launch cancelled ○ As no need of it now in the market ● Couldn’t launch ○ System failure during season sales 6 Poor buying experience Scalability/Flexibility Speed of go to market
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- 9. Frontend Backend Decouple frontend and backend, even host separately, manage separately 9
- 12. How decoupling solves problem? 12
- 13. Benefits ● Lightning-fast store & absolute best user experience 13 Poor buying experience Scalability/Flexibility Speed of go to market
- 14. Benefits ● Frontend will perform optimal regardless of backend load ● E.g. Use wordpress as blog, fine, tomorrow want to use Ghost, not an issue 14 Poor buying experience Scalability/Flexibility Speed of go to market
- 15. Speed matters ● Flexible frontend and backend allows to launch new features easily using power of APIs 15 Poor buying experience Scalability/Flexibility Speed of go to market
- 16. Campaign landing page launch without Headless Ideation UI Design Development on Staging Deployment on Production Approval QA/Testing Campaign Active 16 Poor buying experience Scalability/Flexibility Speed of go to market Go live in 4 days
- 17. Campaign landing page launch without Headless Ideation UI Design Development on Staging Deployment on Production QA Testing Approval Campaign Active Team composition ● Marketing Head ● UI Designer ● Marketing Executive ● Frontend Dev ● Backend Dev ● QA ● Dev Ops 17 Poor buying experience Scalability/Flexibility Speed of go to market
- 18. Campaign landing page launch with Headless Ideation 3rd party CMS Campaign Active Build, Preview and Publish 18 Poor buying experience Scalability/Flexibility Speed of go to market Go live in 2 days
- 19. Campaign landing page launch with Headless Ideation 3rd party CMS Campaign Active Build, Preview and Publish Team composition ● Marketing Head ● UI Designer ● Marketing Executive 19 Poor buying experience Scalability/Flexibility Speed of go to market
- 20. ● Control over frontend ● Faster goto market ● Reduce ongoing development Cost ● Sub-second site speed ● Decrease bounce rates ● Decrease CAC ● Improved SEO ● Add touch points easily 20
- 21. ● One Time higher investment ● Manage Multiple tech stack/team ● Learning curve ● Additional cost of hosting, and licenses 21
- 22. 22 ● When it can be a right choice?
- 24. Traits ● eCommerce platform is SaaS or monolith open-source ● Small team or agency handles all operations ● No complex app needed (eg. AI driven search or personalization) Headless Approach: ● Implement PWA on your monolith ● PWAStudio or ScandiPWA 24 Introduction
- 25. Traits ● Scaling is priority ● Evaluating new platform/solution ● APIs enables automation ● Pilot of new software components Headless Approach: ● PWA Studio or VueStorefront ● Separate frontend completely 25 Growth Introduction
- 26. Traits ● Focus is customer delight ● Actively adopt new tech but conservative behaviour for current operations ● On proven system, yet quest for future proof solution ● Operation efficiency and cost optimization is focus 26 ction Growth Maturity
- 30. Headless Approach ● Headless Stack - Microservice Architecture ● Integrate it with industries best solution such as CMS, Search, Fulfillment, Payments, Catalog, DAM, CDN, ERP, any many more 30 ction Growth Maturity
- 31. ● Funded startups with predictive growth ● Re-branding/Re-platforming ● Bottleneck in growth is eCommerce platform itself 31
- 32. Site speed & ROI 32 Lightning fast Store Decrease in bounce rates Low CAC SEO Benefits High conversion rates Intuitive CX
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- 36. 36 ● Not convinced with Google? Fine ● Run experiment on your own website ○ Build micro-website divert traffic and measure conversions ○ Or build temporary static page, do A/B testing and measure conversions ■ New experiment site/pages should load within <1.5 seconds
- 37. 37 Operational Cost & ROI
- 38. ● Don't get dazzled by the buzzword ● Don’t settle by solution, work on CRO ● Always care about ROI 38
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