How to make your LinkedIn profile magnetic
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This document provides tips and guidance for optimizing a LinkedIn profile, using LinkedIn for networking and research, and leveraging various LinkedIn tools. It outlines why having a LinkedIn profile is important for finding people, groups, events, and opportunities. It then gives suggestions for completing a profile with a headline, photo, experience, education, and recommendations. Tips are provided for making a profile more engaging and visible through regular updates, endorsements, and adding relevant keywords, websites, and presentations. The document also discusses using LinkedIn to research connections and opportunities, as well as networking through warm introductions and value exchanges.
How to make your LinkedIn profile magnetic
- 1. for BJM Linked in http://www.linkedin.com/in/jerrystuesser
- 2. Linkedin for BJM Completing your profile Making your profile “magnetic” Using Linkedin to research Using Linkedin when you Network
- 3. Why You Need to be on Linkedin To find people, groups, events To be found! To acquire expertise To further your career
- 4. Completing your profile Your name Headline Zip code Industry Your photo What are you working on now? Profile “Synopsis”
- 5. Completing your profile Current position Past positions Education Connections Websites Recommendations Slideshare
- 6. Top Five Tips to Write a Great Profile real and honest complete heavily branded searchable recommendations Neal Schaffer, Understanding, Leveraging & Maximizing Linkedin
- 7. Making your profile “magnetic” Pump up your professional headline with keywords Update “what you are working on” frequently. Include a tinyurl.com link to more about the update.
- 8. Making your profile “magnetic” Keep building up brand and value-reinforcing recommendations Keep adding connections Add websites Personalize your Public Profile URL
- 9. Making your profile “magnetic” Add the name of your customer companies in “Experience” section List professional organizations Add SlideShare presentations Load up “Interests” with keywords
- 10. SlideShare presentations Tags: youth services family children child community outreach shelter counseling Montgomery County Tags: anti-aging skin products wrinkle beauty galvanic spa entrepreneur home-based business weight vitamins supplements baby boomers
- 11. Google Adwords www.adwords.google.com /select/KeywordToolExternal Enter one keyword or phrase per line: Oil and Gas Get keyword Ideas
- 13. Using Linkedin to research people Learn about the interview team: Past employment Current positions How they brand themselves Hobbies and interests What they look like
- 14. Linkedin Jobs Insider www.linkedin.com/static?key=jobsinsider_download
- 15. Linkedin Jobs Insider www.linkedin.com/static?key=jobsinsider_download
- 16. Using Linkedin when you Network Offer your network of contacts Provide warm introductions THE LAW OF VALUE Your true worth is determined by how much more you give in value than you take in payment The Go-Giver by Bob Burg and John David Mann
- 24. Linkedin Resources The unofficial site for all things Linkedin: http://www.linkedintelligence.com Steven Burda’s Blog: http://burdabusinesscard2.com Spin Strategy – Tools for Intelligent Job Search: http://spinstrategy.com Understanding, Leveraging& Maximizing Linkedin A book by Neal Schaeffer
- 25. There aren’t just good people out of work, there are great people. You are those people! I am happy to help you.
- 26. Questions?
Editor's Notes
- #3: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #4: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #5: Professional headline - Pump up your professional headline with keywords your target audience will be looking for. – Meg Guiseppi Your photo – Branding is about creating emotional connections. People will believe content more when it’s accompanied by the author’ photo – Meg Guiseppi
- #6: Minimum of two past positions for completeness Minimum of three recommendations for completeness
- #7: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #8: Update what you are working on: 2-3 times per week. What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline
- #9: What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline Websites: your VisualCV, Your blog Public URL: default URL ends in an indistinct jumble of letters and numbers. Maximize your searchability by personalizing it with your name. Add a a middle initial or name if your name is common.
- #10: What you are working on: use tinyurl.com to shorten up links so they fit within the 12o character limit of the headline Websites: your VisualCV, Your blog Public URL: default URL ends in an indistinct jumble of letters and numbers. Maximize your searchability by personalizing it with your name. Add a a middle initial or name if your name is common.
- #11: Add Tags to each of your presentations to make your profile more searchable.
- #12: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #13: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #14: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkldin as a gift when you Network
- #15: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #16: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #17: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #18: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #19: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #20: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #21: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #22: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #23: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #24: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using Linkedin as a gift when you Network
- #25: Completing your profile Making your profile “magnetic” so people find you Using Linkedin to research people you are going to interview with Using LinkedIn as a gift when you Network
- #26: My hope and prayer is that you will use this information to get to your next career success more quickly