How to market your linked in profile, the right way!

Marketing Your #LinkedIn Profile:
The RIGHT way!
1

Marketing Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

“Strive not to be a success, but rather to be of value.” —Albert
Einstein

First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%

5
site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

6

7

8

9

10

www.linkedin.com/in/brucebixler49
Change the default URL for your profile
http://www.linkedin.com/pub/bruce-bixler/16/171/493
Change the URL to your name for LinkedIn &
Google SEO
11

LinkedIn is not social media it is a
Business Networking & MARKETING TOOL

13

14
Tip: SEO: Name your Photo to optimize it
for Google search and LinkedIn.
Tip: use LinkedIn’s photo editing tools and filters to make just
about any existing photo into a work appropriate one.

15

16

17

LinkedIn is not an on-line place to drop your
resume it is your
Digital Reputation

BestPractices

21

• You may belong to 100 Groups
• Choose Industry related, regionalized and HR
22

23

24
Visibility Equals Opportunity
People spend time on social platforms, but you have to
INVEST time on LinkedIn

Purpose&objectives
You have to learn the rules of the game. And then you have to play
better than anyone else.
“The difference between the almost right word and the right word
is really a large matter. ’tis the difference between the lightning
bug and the lightning.”

LinkedIn it is not a Rolodex where you collect
connections and profiles. It is a:
Search Engine

27

LinkedIn recruiter tool training video
28
https://www.youtube.com/watch?v=GbGffFCR7jU&t=5s

29
What are recruiter searching for?
SKILLS.
SKILLSET!!
Quite possible the only person on LinkedIn
who isn't a results-oriented team player
with excellent interpersonal skills

Skills are integral element to your LinkedIn Profile
30

LinkedIn auto defines key skills
31

32
Targeting Companies
In addition to providing a corporate overview, company pages offer you the
opportunity to identify people you know (or those that may be worth getting to
know) that work at specific organizations.
Select the “follow” button to receive updates, job openings, etc., about a
company that interests you.
Targeting People at Companies
When you are looking to make smart, strategic connections, and to learn more
about people whom might ultimately interview you – there’s no better tool than
LinkedIn’s People Search functionality.
Using the people search, one can learn about their experience, connections,
education, and interests.

33
LinkedIn has made the
profile has appear more
like the mobile version.
57% of search on
LinkedIn is done on the
mobile app!
Your contact info should
be the first line of your
LinkedIn summary.

34

35
Easy connecting
with personalized
message is easy
with mobile app.
Selecting the 3
vertical dots in the
upper right to begin
process.

36
The symbol will
bring up options
to Share, Invite,
Follow or Block

37

Marketing YOUR LinkedIn Profile
38
.
Link for power point on Slideshare.
And if you'd like to work with me personally to build your LinkedIn
profile you can find out more about the profile consultations by
contacting me by phone 224-221-9700 or email brucebix49@gmail.com
or by clicking below.
http://www.hobknobery.com/book-online

Questions?
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
Thank You!
39

How to market your linked in profile, the right way!

More Related Content

What's hot (19)

Similar to How to market your linked in profile, the right way! (20)

More from BRUCE Bixler (15)

Recently uploaded (20)

How to market your linked in profile, the right way!