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Frequently	
  Asked	
  Ques6ons	
  
How  to  Measure  the    
Impact  of  Learning
November  8,  2016
Agenda
•  State  of  learning  measurement
•  Taking  a  different  approach
•  2  Example  scenarios
•  The  right  soluIon:    
An  Employee  Knowledge  PlaNorm
•  3  Case  studies
Carol  Leaman
CEO,  Axonify
POLL:
How  easily  are  you  able  to  connect  learning  to  business  outcomes?  
(increased  sales,  reduced  incidents,  increased  customer  saIsfacIon,  etc.)  

A.  Very  easily,  we  have  the  right  tools  and  methods  in  place
B.  We’ve  started  down  the  path  but  aren’t  quite  there  yet
C.  We  haven’t  found  a  successful  way  yet
of  L&D  
organizaIons  have  
trouble  connecIng  
learning  to  
business  outcomes
59%
Source:	
  The	
  State	
  of	
  Learning	
  Measurement,	
  
Bersin	
  by	
  Deloi2e	
  /	
  Todd	
  Tauber	
  and	
  Wendy	
  
Wang-­‐Audia,	
  2015	
  
List  business  
impact  goals  on  
their  annual  plan
Only
35%
Source:	
  The	
  State	
  of	
  Learning	
  Measurement,	
  
Bersin	
  by	
  Deloi2e	
  /	
  Todd	
  Tauber	
  and	
  Wendy	
  
Wang-­‐Audia,	
  2015	
  
Deliver  data  to  
business  and  line  
managers
Only
30%
Source:	
  The	
  State	
  of	
  Learning	
  Measurement,	
  
Bersin	
  by	
  Deloi2e	
  /	
  Todd	
  Tauber	
  and	
  Wendy	
  
Wang-­‐Audia,	
  2015	
  
Of  organizaIons  
are  acIvely  
looking  to  leave  
their  current  LMS.
    Almost
  50%
Source:  Brandon  Hall  Group  –  LMS  
Trends  2014:  SaIsfacIon  and  Spending
A  different  approach  to  learning  
measurement
StarIng  with  the  End
StarIng  with  the  End
StarIng  with  the  End
StarIng  with  the  End
StarIng  with  the  End
 Hope	
  
StarIng  with  the  End
StarIng  with  the  End
Two  example  scenarios
Reduce	
  Ladder	
  
Safety	
  Incidents	
  by	
  
25%	
  
	
  
An  Expense  ReducIon  Example
1.  Ensure	
  3	
  points	
  of	
  
contact	
  at	
  all	
  
Imes	
  
2.  Place	
  ladder	
  on	
  a	
  
flat,	
  stable	
  
surface	
  
Reduce	
  Ladder	
  
Safety	
  Incidents	
  by	
  
25%	
  
	
  
An  Expense  ReducIon  Example
Did	
  they	
  
demonstrate	
  
knowledge	
  on	
  the	
  
correct	
  use	
  of	
  
ladders?	
  
	
  
Reduce	
  Ladder	
  
Safety	
  Incidents	
  by	
  
25%	
  
	
  
1.  Ensure	
  3	
  points	
  of	
  
contact	
  at	
  all	
  
Imes	
  
2.  Place	
  ladder	
  on	
  a	
  
flat,	
  stable	
  
surface	
  
An  Expense  ReducIon  Example
Ladder	
  Safety	
  –
learning	
  modules	
  
and	
  reinforcement	
  
	
  
Did	
  they	
  
demonstrate	
  
knowledge	
  on	
  the	
  
correct	
  use	
  of	
  
ladders?	
  
	
  
Reduce	
  Ladder	
  
Safety	
  Incidents	
  by	
  
25%	
  
	
  
An  Expense  ReducIon  Example
1.  Ensure	
  3	
  points	
  of	
  
contact	
  at	
  all	
  
Imes	
  
2.  Place	
  ladder	
  on	
  a	
  
flat,	
  stable	
  
surface	
  
Grow	
  Sales	
  of	
  2	
  
Specific	
  Products	
  by	
  
30%	
  
	
  
A  Revenue  Growth  Example
1.  Asking	
  if	
  
customer	
  would	
  
like	
  to	
  add	
  X	
  
2.  Highlight	
  
promoIons	
  
Grow	
  Sales	
  of	
  2	
  
Specific	
  Products	
  by	
  
30%	
  
	
  
A  Revenue  Growth  Example
Did	
  they	
  
demonstrate	
  
knowledge	
  on	
  upsell	
  
techniques?	
  
	
  
Grow	
  Sales	
  of	
  2	
  
Specific	
  Products	
  by	
  
30%	
  
	
  
1.  Asking	
  if	
  
customer	
  would	
  
like	
  to	
  add	
  X	
  
2.  Highlight	
  
promoIons	
  
A  Revenue  Growth  Example
Sales	
  Technique	
  &	
  
Product	
  PromoIon	
  -­‐	
  
learning	
  and	
  
reinforcement	
  
modules	
  
	
  
Did	
  they	
  
demonstrate	
  
knowledge	
  on	
  upsell	
  
techniques?	
  
	
  
Grow	
  Sales	
  of	
  2	
  
Specific	
  Products	
  by	
  
30%	
  
	
  
A  Revenue  Growth  Example
1.  Asking	
  if	
  
customer	
  would	
  
like	
  to	
  add	
  X	
  
2.  Highlight	
  
promoIons	
  
How  an  Employee  Knowledge  
PlaNorm  can  help
Input  your  desired  outcomes
Business  Results:
•  Import/input  business  results
•  Compare  success  of  teams/locaIons  to  business  goals
•  Reports  and  analyIcs
	
  	
  	
  	
  
Define  your  desired  behaviors
PredicIve  Modeling:
•  Correlate  results  to  user  and  team  behavior
•  Correlate  behaviors  to  knowledge  levels
•  Training  recommendaIons  to  drive  business  results
Measure  your  knowledge  growth
Understand  knowledge  across  your  target  audience  and  drill  
down  in  ways  that  makes  sense  for  your  business  and  result  in  
acIonable  insights.
Measure  your  knowledge  
growth
Show  dashboards  to  stakeholders
Understand  individual  performance
Knowledge	
  
Ladder	
  safety	
  
knowledge	
  is	
  at	
  
95%	
  in	
  all	
  areas	
  
being	
  covered.	
  
Business	
  Outcomes	
  
Incidents	
  
related	
  to	
  
ladder	
  safety	
  
have	
  only	
  
decreased	
  by	
  
3%.	
  
Behaviors	
  
50%	
  of	
  the	
  Ime	
  
employees	
  being	
  
observed	
  are	
  not	
  
properly	
  securing	
  
the	
  ladder	
  at	
  the	
  
base.	
  
Content	
  
No	
  content	
  
being	
  delivered	
  
around	
  
properly	
  
securing	
  the	
  
base	
  of	
  the	
  
ladder.	
  
Making  Sure  You  have  the  right  content
What  does  this  look  like  for  an  
employee?
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
How to Measure the Impact of Learning
Three  case  studies
November	
  8,	
  2016	
  5
1	
  
“Feedback  about  the  Axonify  plaNorm  has  been  phenomenal  and  we  believe  that  it  has  
been    
a  significant  contribuIng  factor  in  our  improved  performance  and  engaged  associate  
base.”
Ken  Woodlin,  VP  of  Compliance,  Safety  &  Asset  Protec7on  
“I	
  know	
  that	
  Axonify	
  has	
  posiIvely	
  impacted	
  our	
  safety	
  
performance.	
  It’s	
  a	
  quick,	
  simple	
  way	
  to	
  keep	
  safety	
  top	
  of	
  mind.”	
  
–	
  DC	
  Manager	
  
54%
120  
DistribuIon  Centers
75,000+  
Employees  
using  Axonify
ReducIon  in  
safety  incidents
Of  associates  stated    
that  Axonify  helps  them    
feel  safer  on  the  job
ApplicaIon
 Results
72%
November	
  8,	
  2016	
  5
2	
  
“Axonify  helped  us  to  dramaIcally  accelerate  our  omnichannel  success,  geong  the  why,    
what,  how  of  omni  knowledge  into  the  heads  and  hands  of  each  and  every  Toys”R”Us  
associate  –  quickly  and  easily.”
Dorothy  Tenute,  Na7onal  Training  Manager,  Toys”R”Us  Canada
“Axonify’s	
  unique	
  approach	
  allows	
  training	
  to	
  be	
  seamlessly	
  integrated	
  into	
  daily	
  
acIviIes	
  and	
  it	
  reinforces	
  the	
  idea	
  that	
  learning	
  is	
  part	
  of	
  the	
  job	
  and	
  not	
  
something	
  separate	
  from	
  everyday	
  acIviIes.”	
  –	
  Mary	
  Hewton,	
  VP	
  of	
  HR,	
  Toys”R”Us	
  Canada	
  
62%
Culture  
Change:  
Omnichannel,  customer    
service,  sales,  safety  &  more  
delivered  through  Axonify
6,600  
Associates  &  Managers    
engaging  every  ship
ReducIon  in  
safety  incidents
Mobile  device  usage
Learning  Culture
 Results
20%
November	
  8,	
  2016	
  5
3	
  
“We  like  this  app.  Our  consultants  do  too  and  we  believe  that  it  not  only  helps  their  
product  knowledge,  but  their  confidence  as  well,  leading  to  beqer  performance.”
Ryan  Garner,  GSM  Checkered  Flag  Toyota,  Virginia  Beach,  VA
“What	
  I	
  love	
  about	
  Axonify	
  is	
  that	
  we’re	
  using	
  it	
  to	
  focus	
  on	
  knowledge.	
  Knowledge	
  is	
  the	
  
result	
  of	
  great	
  learning	
  pracIces	
  and	
  Axonify	
  is	
  a	
  great	
  tool	
  for	
  that.”	
  –	
  Mia	
  Phillips,	
  Na@onal	
  
Manager	
  	
  
of	
  Dealer,	
  Educa@on	
  Strategy	
  &	
  Digital	
  Solu@ons	
  
	
  
25,000  
US  Dealer  reps  at    
1500  dealerships
5%  
Increase  in  their  Sales  
SaIsfacIon  Index  (SSI)
2  
Vehicle/Month    
increase  in  sales
ApplicaIon
 Results
How  to  Measure  the    
Impact  of  Learning
Q&A  |  November  8,  2016
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How to Measure the Impact of Learning

  • 1. #CLOwebinar The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
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  • 5. How  to  Measure  the     Impact  of  Learning November  8,  2016
  • 6. Agenda •  State  of  learning  measurement •  Taking  a  different  approach •  2  Example  scenarios •  The  right  soluIon:     An  Employee  Knowledge  PlaNorm •  3  Case  studies Carol  Leaman CEO,  Axonify
  • 7. POLL: How  easily  are  you  able  to  connect  learning  to  business  outcomes?   (increased  sales,  reduced  incidents,  increased  customer  saIsfacIon,  etc.)   A.  Very  easily,  we  have  the  right  tools  and  methods  in  place B.  We’ve  started  down  the  path  but  aren’t  quite  there  yet C.  We  haven’t  found  a  successful  way  yet
  • 8. of  L&D   organizaIons  have   trouble  connecIng   learning  to   business  outcomes 59% Source:  The  State  of  Learning  Measurement,   Bersin  by  Deloi2e  /  Todd  Tauber  and  Wendy   Wang-­‐Audia,  2015  
  • 9. List  business   impact  goals  on   their  annual  plan Only 35% Source:  The  State  of  Learning  Measurement,   Bersin  by  Deloi2e  /  Todd  Tauber  and  Wendy   Wang-­‐Audia,  2015  
  • 10. Deliver  data  to   business  and  line   managers Only 30% Source:  The  State  of  Learning  Measurement,   Bersin  by  Deloi2e  /  Todd  Tauber  and  Wendy   Wang-­‐Audia,  2015  
  • 11. Of  organizaIons   are  acIvely   looking  to  leave   their  current  LMS.    Almost  50% Source:  Brandon  Hall  Group  –  LMS   Trends  2014:  SaIsfacIon  and  Spending
  • 12. A  different  approach  to  learning   measurement
  • 21. Reduce  Ladder   Safety  Incidents  by   25%     An  Expense  ReducIon  Example
  • 22. 1.  Ensure  3  points  of   contact  at  all   Imes   2.  Place  ladder  on  a   flat,  stable   surface   Reduce  Ladder   Safety  Incidents  by   25%     An  Expense  ReducIon  Example
  • 23. Did  they   demonstrate   knowledge  on  the   correct  use  of   ladders?     Reduce  Ladder   Safety  Incidents  by   25%     1.  Ensure  3  points  of   contact  at  all   Imes   2.  Place  ladder  on  a   flat,  stable   surface   An  Expense  ReducIon  Example
  • 24. Ladder  Safety  – learning  modules   and  reinforcement     Did  they   demonstrate   knowledge  on  the   correct  use  of   ladders?     Reduce  Ladder   Safety  Incidents  by   25%     An  Expense  ReducIon  Example 1.  Ensure  3  points  of   contact  at  all   Imes   2.  Place  ladder  on  a   flat,  stable   surface  
  • 25. Grow  Sales  of  2   Specific  Products  by   30%     A  Revenue  Growth  Example
  • 26. 1.  Asking  if   customer  would   like  to  add  X   2.  Highlight   promoIons   Grow  Sales  of  2   Specific  Products  by   30%     A  Revenue  Growth  Example
  • 27. Did  they   demonstrate   knowledge  on  upsell   techniques?     Grow  Sales  of  2   Specific  Products  by   30%     1.  Asking  if   customer  would   like  to  add  X   2.  Highlight   promoIons   A  Revenue  Growth  Example
  • 28. Sales  Technique  &   Product  PromoIon  -­‐   learning  and   reinforcement   modules     Did  they   demonstrate   knowledge  on  upsell   techniques?     Grow  Sales  of  2   Specific  Products  by   30%     A  Revenue  Growth  Example 1.  Asking  if   customer  would   like  to  add  X   2.  Highlight   promoIons  
  • 29. How  an  Employee  Knowledge   PlaNorm  can  help
  • 30. Input  your  desired  outcomes Business  Results: •  Import/input  business  results •  Compare  success  of  teams/locaIons  to  business  goals •  Reports  and  analyIcs        
  • 31. Define  your  desired  behaviors PredicIve  Modeling: •  Correlate  results  to  user  and  team  behavior •  Correlate  behaviors  to  knowledge  levels •  Training  recommendaIons  to  drive  business  results
  • 32. Measure  your  knowledge  growth Understand  knowledge  across  your  target  audience  and  drill   down  in  ways  that  makes  sense  for  your  business  and  result  in   acIonable  insights.
  • 34. Show  dashboards  to  stakeholders
  • 36. Knowledge   Ladder  safety   knowledge  is  at   95%  in  all  areas   being  covered.   Business  Outcomes   Incidents   related  to   ladder  safety   have  only   decreased  by   3%.   Behaviors   50%  of  the  Ime   employees  being   observed  are  not   properly  securing   the  ladder  at  the   base.   Content   No  content   being  delivered   around   properly   securing  the   base  of  the   ladder.   Making  Sure  You  have  the  right  content
  • 37. What  does  this  look  like  for  an   employee?
  • 51. November  8,  2016  5 1   “Feedback  about  the  Axonify  plaNorm  has  been  phenomenal  and  we  believe  that  it  has   been     a  significant  contribuIng  factor  in  our  improved  performance  and  engaged  associate   base.” Ken  Woodlin,  VP  of  Compliance,  Safety  &  Asset  Protec7on   “I  know  that  Axonify  has  posiIvely  impacted  our  safety   performance.  It’s  a  quick,  simple  way  to  keep  safety  top  of  mind.”   –  DC  Manager   54% 120   DistribuIon  Centers 75,000+   Employees   using  Axonify ReducIon  in   safety  incidents Of  associates  stated     that  Axonify  helps  them     feel  safer  on  the  job ApplicaIon Results 72%
  • 52. November  8,  2016  5 2   “Axonify  helped  us  to  dramaIcally  accelerate  our  omnichannel  success,  geong  the  why,     what,  how  of  omni  knowledge  into  the  heads  and  hands  of  each  and  every  Toys”R”Us   associate  –  quickly  and  easily.” Dorothy  Tenute,  Na7onal  Training  Manager,  Toys”R”Us  Canada “Axonify’s  unique  approach  allows  training  to  be  seamlessly  integrated  into  daily   acIviIes  and  it  reinforces  the  idea  that  learning  is  part  of  the  job  and  not   something  separate  from  everyday  acIviIes.”  –  Mary  Hewton,  VP  of  HR,  Toys”R”Us  Canada   62% Culture   Change:   Omnichannel,  customer     service,  sales,  safety  &  more   delivered  through  Axonify 6,600   Associates  &  Managers     engaging  every  ship ReducIon  in   safety  incidents Mobile  device  usage Learning  Culture Results 20%
  • 53. November  8,  2016  5 3   “We  like  this  app.  Our  consultants  do  too  and  we  believe  that  it  not  only  helps  their   product  knowledge,  but  their  confidence  as  well,  leading  to  beqer  performance.” Ryan  Garner,  GSM  Checkered  Flag  Toyota,  Virginia  Beach,  VA “What  I  love  about  Axonify  is  that  we’re  using  it  to  focus  on  knowledge.  Knowledge  is  the   result  of  great  learning  pracIces  and  Axonify  is  a  great  tool  for  that.”  –  Mia  Phillips,  Na@onal   Manager     of  Dealer,  Educa@on  Strategy  &  Digital  Solu@ons     25,000   US  Dealer  reps  at     1500  dealerships 5%   Increase  in  their  Sales   SaIsfacIon  Index  (SSI) 2   Vehicle/Month     increase  in  sales ApplicaIon Results
  • 54. How  to  Measure  the     Impact  of  Learning Q&A  |  November  8,  2016
  • 56. #CLOwebinar         Register for the next webinar! CLO Breakfast Club: Lessons From the Road Thursday, November 17, 2016 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Chief Learning Officer Webinars at events.clomedia.com/webinars OR click the icon on the widget bar!