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Optimizing PR through Social Media
FSC Interactive
           • Online and Interactive Marketing
           Agency

           • Specialize in Social Media Strategy,
           Paid Search Campaigns and SEO
           • Focus in Hospitality and Tourism
Tiffany Starnes
          • Vice President of FSC Interactive

          • PR professional turned online
          addict
          • NOLA native with tours on both
          coasts
How to Optimize PR for Online Media
•   5 Ws
•   Social Media Optimized
•   SEO Optimized
•   Visually Optimized
5 Ws
• Who
    is anyone important coming?
    why are you inviting me?
• What
   is there music? An auction? Clowns?
   and I should do what?
• When
   date and time, please!
• Where
   details, please!
• Why
   do I care?
Social Media Optimized
• Gimme a handle?
  Yours, sponsors, participants
• Show the link love
  Provide links to websites
• Hashtag
  #doyouhaveone
How to Optimize PR for Online Media
Challenge!
• Provide a 120 character pitch with a
  hashtag and leave those extra 20 characters
  for ReTweets.
SEO Optimized

 Top Google placement is the
equivalent of being above the
fold in any major newspaper!
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
Kill your fax machine
Tips for SEO Optimization
• Distribute:
   – Twitter
   – PRNewswire
   – PRWeb
• Include relevant Keywords: 2-3 per 300 words
• Create a 156 character description to include as a
  meta tag
How to Optimize PR for Online Media
Challenge
• Create Twitter lists to follow breaking or trending
  news in your area and identify reporters by beat.
Visually Optimized
Why Photos matter…
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
What should I post?
Photos
•   Events
•   Testimonials
•   Quotes
•   Get Creative!
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
Challenge
• Turn your stats into an infographic:
   – easel.ly
   – visual.ly
   – infogr.am
To Recap:
•   5 Ws
•   Social Media Optimized
•   SEO Optimized
•   Visually Optimized
Questions?

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How to Optimize PR for Online Media

  • 1. Optimizing PR through Social Media
  • 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism
  • 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts
  • 5. 5 Ws • Social Media Optimized • SEO Optimized • Visually Optimized
  • 7. • Who is anyone important coming? why are you inviting me? • What is there music? An auction? Clowns? and I should do what? • When date and time, please! • Where details, please! • Why do I care?
  • 8. Social Media Optimized • Gimme a handle? Yours, sponsors, participants • Show the link love Provide links to websites • Hashtag #doyouhaveone
  • 10. Challenge! • Provide a 120 character pitch with a hashtag and leave those extra 20 characters for ReTweets.
  • 11. SEO Optimized Top Google placement is the equivalent of being above the fold in any major newspaper!
  • 16. Kill your fax machine
  • 17. Tips for SEO Optimization • Distribute: – Twitter – PRNewswire – PRWeb • Include relevant Keywords: 2-3 per 300 words • Create a 156 character description to include as a meta tag
  • 19. Challenge • Create Twitter lists to follow breaking or trending news in your area and identify reporters by beat.
  • 26. What should I post?
  • 27. Photos • Events • Testimonials • Quotes • Get Creative!
  • 31. Challenge • Turn your stats into an infographic: – easel.ly – visual.ly – infogr.am
  • 32. To Recap: • 5 Ws • Social Media Optimized • SEO Optimized • Visually Optimized

Editor's Notes

  • #18: What’s the use of metatags? What makes people click.
  • #23: Jubilence
  • #24: triumph
  • #25: tragedy