2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media
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The document discusses strategies for engaging sports fans, emphasizing the importance of identity, escapism, and belonging. It highlights the role of social media tools and content strategies in marketing and communication. Additionally, it mentions practical applications and quotes about personal growth through social interactions.
2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media
- 1. The Fan Factor 2014 NASPL Professional Development Seminar @CreatingWOW #fanfactor
- 3. “Engaged fans stop to hear your message no matter how busy they are!” @CreatingWOW #fanfactor
- 7. DNA of Sports Fans • Identity • Self-‐Esteem • Escapism • State Change • Sense of Belonging @CreatingWOW #fanfactor
- 8. Identity
- 11. escapism
- 14. Content strategy Marketing Sales Content Strategy Communications Customer Service Social @CreatingWOW #fanfactor
- 15. Communications • Education • Public Relations • Announcements
- 16. Communications • Education • Public Relations • Announcements
- 17. marketing • Promote Game • Launch Game • Promotion • Special Event
- 18. Customer Service
- 19. Social • Light • Fun • Users • Engage
- 20. Social Sites Are Channels
- 21. Fun weekend getaway thanks to the lottery!
- 22. Playing the lotto #fingerscrossed
- 23. I am lottery winning expert!
- 26. I won $22 woohoo! #oregonlottery
- 27. Social Media Tools • Hootsuite – Listening • Sprout Social – Scheduling & Reporting • Twitter Search – Listening • Google Analytics – ROI • Facebook Insights – Facebook • Woobox – Contests & Custom Tabs @CreatingWOW #fanfactor
- 28. Apps • Cover Pro • Over • Pic Stitch • Make a Meme • Instaframe • After Photo • Cam Zoom • Fast Camera
- 30. You will be the same person five years from today, except for the people you meet and the books you read. Charlie Tremendous Jones @CreatingWOW #fanfactor