Lecture Notes, 3 15-17
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This document provides an overview of an event management lecture at Xavier University on March 15, 2017. It outlines the class timeline which includes a guest lecture on March 22 and no class on March 29 to work on group projects. On April 5, the class will attend a sports event audit at Great American Ball Park. The document also discusses sports event trends and provides an in-depth vision for a proposed new event, the Pure Romance Golf Classic, including its structure, revenue and expense projections, marketing plans, and more. Finally, it outlines the requirements for student group projects which involve conducting feasibility studies for new Cincinnati-based sporting events.
Lecture Notes, 3 15-17
- 1. Xavier University Event Management Lecture Notes March 15, 2017 Jackie Reau
- 2. Timeline • March 22: Leslie Spencer guest lecture on Hosting Sports Events in Cincinnati and the mission of a Sports Commission • March 29: No Class Lecture (use the time to finish group projects) • April 5: Class at Great American Ball Park (meet at 6:30 p.m. at the entrance to the Reds Hall of Fame to pick up tickets) to conduct a sports event audit
- 3. Sports Events Trends Experiential Opportunities: From Street to Seat • Reds game Constant Digital Connections • Western & Southern Open Personalization of Experience based on Motivation/Intent to Purchase Research • Oklahoma Thunder studies fans with up to 50 points of content
- 4. Visioning a New Event Pure Romance Golf Classic • An LPGA event hosted in Cincinnati • Structure/Management of Event • Course/Player Experience Options • Fan Experience Options • Charity/Cause Marketing Ideas • Volunteer Management • Title Sponsor Objectives – Promote women’s health – Provide hospitality options for their Consultants
- 5. Visioning a New Event Pure Romance Golf Classic • Revenue Structure – Sponsorships – Hospitality Options – Single ticket sales – Event sales – Charity-focused sales
- 6. Visioning a New Event Pure Romance Golf Classic • Expenses Structure – Golf Course – Hospitality – National TV exposure – Merchandise – Charity donation
- 7. Visioning a New Event Pure Romance Golf Classic • Marketing, Public Relations & Social Media • E-commerce • Other items to position the tournament
- 8. Group Projects Feasibility study for a NEW Cincinnati-based sporting event Written paper & Power Point for class presentation
- 9. Feasibility Study Overview – Introduction – Event Concept & Overview – Research to Support Event Concept – Programming & Hospitality for Event – Market Analysis of Sport – Competitive Analysis of Sporting Event – Demographics of Fan Base – Potential Local Partners – Financial Projections (Revenue and Expenses) – Conclusion
- 10. Class Presentations #1: April 12, College Football Bowl Game Malone, Stadler, Stibbe #2: April 12, Military-themed men’s college basketball game Webster, Johnson, Hitt #3: April 19, Olympic Sport Trial (Summer Games) Green, Floyd, Del Bene #4: April 19, Outdoor College Hockey Game Aufderbeck, Boehm, Crowder
- 11. Prep for Class Presentations –Review Presentation Overview –Assign research needs among group –Create a project timeline –Create a list of questions for Leslie Spencer, Exec. Director of Cincinnati USA Sports Commission on 3/22