Trends in Sports Case Study, 2 28
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This document outlines assignments for a lecture on trends in events. It provides details on two essays due for the class. Essay #3 on selling alcohol at college sporting events is due February 28th. Case study assignments are also due February 28th with a one page summary and under 10 minute presentation on topics like hospitality at tennis tournaments and recruiting Super Bowl volunteers. The document also lists additional case study topics and notes that Essay #4 is due March 14th on relationships between sports teams and corporate sponsors. It concludes noting there is no class during spring break the following week.
Trends in Sports Case Study, 2 28
- 1. Xavier University Trends in Events Lecture Notes February 28, 2018 Jackie Reau
- 2. Assignment due • Essay #3 Due: 500-word essay on the issue of selling alcoholic beverage at college sporting events with three source used to support either side of the argument.
- 3. Case Study Assignments –Due Feb. 28 in class with PP presentation, using three sources –Typed summary (one page) –Professional presentation in class (less than 10 minutes) with an “a ha” moment
- 4. Case Study Assignments – Mackenzie Bosel: hospitality options at professional tennis tournaments – Mikayla Brillon: risk management issues for U.S. marathons – Hannah Carson: sponsorship revenue for high school athletics – Garrett Combs: recruiting volunteers for the Super Bowl in Minneapolis – Martha Corby: new non-golf events to drive revenue at a PGA tournament – Liz Cusato: how cities can host the NFL Draft
- 5. Case Study Assignments – Ryan Foster: revenue options for an outdoor college hockey game – Daphne Ghirardi: how a city competes to host the US Olympic Marathon Trials – Anthony Gonazales: the role of a U.S. Sports Commission – Matthew Guido: how can a college increase paid ticket sales for their women’s basketball programs – John Hoard: why professional athletes set up non-profit foundations and what impact should they make – Joe Hoard: what is “pay to play” as it relates to hotel bookings and amateur sporting events
- 6. Case Study Assignments – Erik Jones: understanding the model of the Reds Community Fund and how other teams can emulate – Alex McKeon: how can a college use esports to engage new fans – Alec Rivers: trends in sports facility development – Stephen Saldate: unique food and beverage options at sporting events to drive fan experience and revenue – Calvin Warren: understanding the financial model of the Master’s Golf Tournament
- 7. Assignment Due: March 14 • Essay #4 Due: 500-word analysis of a professional sports team or sporting event and their relationships with corporate sponsors with three sources of support.
- 8. Happy Spring Break No class next week