Lecture 4, External Relations
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The lecture notes covered various case study assignments for an event management class. Students were assigned to individual case studies analyzing topics related to sports and event management such as revenue options for outdoor college hockey games, how cities can host the NFL Draft, and unique food and beverage options at sporting events. The notes also discussed an upcoming guest speaker from the Cincinnati Business Courier who would discuss sponsorship sales. Community relations topics like collaborations, funding, and metrics for impact were reviewed.
Lecture 4, External Relations
- 1. Xavier University Event Management Lecture Notes February 7, 2018 Jackie Reau
- 2. Cincinnati Cyclones –Promotions on Xavier University campus and how to best direct
- 3. Flying Pig Marathon assignment –500-word essay on the Flying Pig Marathon and your thoughts as it relates to the Marathon as a Top 20 U.S. running festival
- 4. Case Study Assignments –Due Feb. 28 in class with PP presentation, using three sources –Typed summary (one page) –Professional presentation in class (less than 10 minutes) with an “a ha” moment
- 5. Case Study Assignments – Mackenzie Bosel: hospitality options at professional tennis tournaments – Mikayla Brillon: risk management issues for U.S. marathons – Hannah Carson: sponsorship revenue for high school athletics – Garrett Combs: recruiting volunteers for the Super Bowl in Minneapolis – Martha Corby: new non-golf events to drive revenue at a PGA tournament – Liz Cusato: how cities can host the NFL Draft
- 6. Case Study Assignments – Ryan Foster: revenue options for an outdoor college hockey game – Daphne Ghirardi: how a city competes to host the US Olympic Marathon Trials – Anthony Gonazales: the role of a U.S. Sports Commission – Matthew Guido: how can a college increase paid ticket sales for their women’s basketball programs – John Hoard: why professional athletes set up non-profit foundations and what impact should they make – Joe Hoard: what is “pay to play” as it relates to hotel bookings and amateur sporting events
- 7. Case Study Assignments – Erik Jones: understanding the model of the Reds Community Fund and how other teams can emulate – Alex McKeon: how can a college use esports to engage new fans – Alec Rivers: trends in sports facility development – Stephen Saldate: unique food and beverage options at sporting events to drive fan experience and revenue – Calvin Warren: understanding the financial model of the Master’s Golf Tournament
- 8. Community Relations Mission-based Objective for programming Collaborations Funding Metrics for impact
- 9. Community Relations –Aspen Institute’s Project Play Report review & discussion https://assets.aspeninstitute.org/co ntent/uploads/2015/01/Aspen- Institute-Project-Play-Report.pdf
- 10. Next Week –Guest Speaker: Jamie Smith, Publisher & Kelly Tassos, Market Engagement Director of the Cincinnati Business Courier –Sponsorship sales challenge