How to Perform SEO Audits for Maximized Efficiency & Value
Download as PPT, PDF4 likes1,313 views
The document presents a guide on performing SEO audits to maximize efficiency and value, emphasizing the importance of determining realistic short-term, mid-term, and long-term goals. It outlines the process of gathering initial data, evaluating that data, and adjusting the approach based on insights gained. Additionally, it stresses the significance of tailoring audit strategies to specific site needs and collaborating with various roles within an organization.
How to Perform SEO Audits for Maximized Efficiency & Value
- 1. #pubcon Performing SEO Audits for Maximized Efficiency & Value Presented by: Alan Bleiweiss @AlanBleiweiss
- 2. #pubcon Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com @AlanBleiweiss Internet Marketing since 1995 SEO since 2000 Specializing in Forensic Audits Since July 2012
- 3. #pubcon Performing SEO Audits @AlanBleiweiss Determine Goals Gather Initial Data Evaluate the Data Dive Deeper as Needed Evaluate Site UX Create an Organized Doc
- 4. #pubcon Performing SEO Audits @AlanBleiweiss Determine Goals Without properly determined, realistic goals, audits can't maximize value
- 5. #pubcon Performing SEO Audits @AlanBleiweiss Determine Goals Short-term, mid-term & long-term goals are all valid considerations for a strategic audit
- 6. #pubcon Performing SEO Audits @AlanBleiweiss Determine Goals Realistic goal setting and realistic audit capabilities need to be understood in advance!
- 7. #pubcon Performing SEO Audits @AlanBleiweiss Standard data you gather Will need to be be tailored to your specific needs & requirements Gather Initial Data
- 8. #pubcon Performing SEO Audits @AlanBleiweiss My Initial DataGather Initial Data High quality industry crawl tools offer a plethora of invaluable insights Not all data is relevant, valid or helpful in every situation, so know which data tools provide matters to you
- 9. #pubcon Performing SEO Audits @AlanBleiweiss My Initial DataGather Initial Data Start with 30 day period, adjust longer or narrower as warranted
- 10. #pubcon Performing SEO Audits @AlanBleiweiss My Initial DataGather Initial Data Start with 30 day period, adjust longer or narrower as warranted
- 11. #pubcon Performing SEO Audits @AlanBleiweiss My Initial DataGather Initial Data
- 12. #pubcon Performing SEO Audits @AlanBleiweiss My Initial DataGather Initial Data
- 13. #pubcon Performing SEO Audits @AlanBleiweiss Custom Data!Gather Initial Data
- 14. #pubcon Performing SEO Audits @AlanBleiweiss Evaluate the data Evaluate the Data
- 15. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX
- 16. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX
- 17. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX
- 18. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXCreate an Organized Doc C-Suite Managers Designers Developers Content Writers Highly Experienced & Intern Level!
- 19. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXBonus Tasking!
- 20. #pubcon Performing SEO Audits @AlanBleiweiss Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXSummary of Tasking
- 21. #pubcon Royalty free images used in this deck Copyright © 2000-2017 Dreamstime.com Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com