Mastering SEO Site Audits
Download as PPT, PDF13 likes3,371 views
Alan Bleiweiss presents a guide on mastering strategic SEO audits, emphasizing the importance of setting client expectations and avoiding distractions. The audit process involves pulling initial data, evaluating signals and relationships, and providing clear recommendations. Key components include examining page performance, internal and external redirects, and ensuring effective use of meta tags and keywords.
Mastering SEO Site Audits
- 1. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss
- 2. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss My Background: 20 Years Internet Consulting 15 Years SEO
- 3. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Pre-Audit •Set Expectations •Avoid Distractions
- 4. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
- 5. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Set Expectations - Client / Site Owner •What does the client expect? •What are their goals? •Do they think you’re their savior? •Were they burned in the past?
- 6. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 7. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 8. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Shiny Object Distractions
- 9. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
- 10. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
- 11. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
- 12. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
- 13. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
- 14. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 15. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 16. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 17. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 18. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Check Page Processing Times Most Visited Pages
- 19. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Compare to URIValet.com 1.5mbps & WebPageTest.org DSL Emulators
- 20. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Don’t Just Check “Most Visited” Pages Remember to sort by average time to look for slowest pages
- 21. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Gather any other data you think relevant or important for your situation or goals
- 22. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 23. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 24. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 25. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 26. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 27. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 28. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 29. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Internal Redirects Internal Dead-Ends External Redirects External Dead-Ends Page Titles Meta Descriptions H1 & H2 Headline tags URL Structure Oversized (Bloated) Images / HTML / Files Robots Directives Canonical Tags Much more!
- 30. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 31. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships Site:domain.com / GWT pages indexed First Byte Time / Time to Download / Total Page Process Time Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page
- 32. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships robots.txt / meta robots / canonical tags / OG:URLs Page topical focus / section topical focus / Site topical focus Primary topic / shiny objects on page / words at source level
- 33. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Step Away From The Keyboard
- 34. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Final Conclusions
- 35. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Recommendations Be Clear Don’t Confuse!
- 36. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Avoid Overwhelming Decision Makers
- 37. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
- 38. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Unless YOU are the site owner… Somebody ELSE will ultimately decide… What gets worked on And what doesn’t!
- 39. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If only SOME of your recommendations are Implemented…
- 40. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If EVERYTHING goes well implementing audit recommendations…
- 41. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss