Introduction: How to Pitch
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This document discusses the importance of pitching skills for entrepreneurs. It states that an entrepreneur's pitch is essentially a sales document to sell themselves or their business. It recommends that entrepreneurs prepare three types of pitches: a two sentence pitch, elevator pitch, and meeting pitch. The document also provides keys to effective pitches, such as understanding your audience, using numbers and evidence, engaging your audience, practicing presentation skills, and not underestimating the importance of personal and business pitches.
Introduction: How to Pitch
- 2. Being able to pitch yourself or your business is one of the most important skills that you can learn. Your pitch is a sales document, you are either selling yourself or your business. “For an entrepreneur, life’s a pitch!” – Guy Kawasaki
- 3. Every serious entrepreneur should have the following pitches prepared: ◦ Two sentence pitch ◦ Elevator pitch ◦ Meeting pitch
- 4. Keys to all pitches: Who is your audience - This will affect the content of your pitch and the time you have. Always use numbers – Adding numbers to your pitch instantly makes it more credible. Use evidence to support your claim – similar to numbers this also includes stories, experiences, and testimonials… Evidence helps to add credibility to your pitch.
- 5. Keys to all pitches continued: Change people’s pulse – Your pitch must be engaging and memorable if you want people to buy in. Practice your presentations skills & articulation – An amazing pitch does not achieve much if you cannot speak coherently or confidently. It is not enough to write your pitch, you must practice/ rehears your pitch. Don’t learn this lesson the hard way.
- 6. Do not make the mistake of underestimating the importance of the personal pitch and business pitch. “By failing to prepare, you are preparing to fail.” – Benjamin Franklin