How to Create a Podcast by Chris Lea
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The document outlines a course on podcasting, emphasizing its growth as a digital medium and marketing tool. It covers podcast formats, monetization strategies, and target demographics, along with success stories of notable podcasters. The course encourages aspiring podcasters to leverage the medium for building an audience and income streams, offering resources on setup and distribution.
How to Create a Podcast by Chris Lea
- 2. Introduction: What is podcasting? -Talk radio show distributed digitally -Growing medium with growing audiences -Targeted content to people that want to hear it -Great marketing tool/business building medium
- 3. This Course -About My Podcast -Why podcasting is a viable option -Podcast consumers -Successful Podcasters -How Podcasts are monetized
- 4. THIS COURSE -How To Have A Successful Podcast -Podcast Formats -How To Set Up Your Own Podcast -How To Keep In Contact with me
- 5. Who am I? Chris Lea (From Greensboro, NC)
- 6. Who am I? Summer 2009 Graduate from UNCG (BA in Communications Studies) -WXII 12 News Traffic Anchor since Jan 2013 -Host of Straight Talk on 102 Jamz Sunday’s 6-8am (at 102 Jamz since 2007) -11 Years of Journalism and Broadcast Experience
- 7. Who am I? -Pro Wrestler since 2012
- 8. Who am I? Husband since Jan 2014
- 9. Who am I? Podcaster – Host of Showertime w/ Chris Lea since May 2014
- 10. About My Podcast -Wanted to become a better radio host and put out the message I wanted to put out -Started May 2014 -Showertime based on Zig Ziglar quote “People often say that motivation doesn’t last. Well neither does bathing, that’s why we recommend it daily.”
- 11. About My Podcast -5 Days a week a quote to get your day started -1 day a week, interviewing someone making a living doing what they love -I’ve interviewed (Chisa Pennix-Brown, John Lee Dumas, B Daht, Susan Sly, Best Selling authors, millionaires, pro sports player, ESPN Host, speakers, more).
- 12. Why Podcasting? -This year, 50% of cars sold will have internet connectivity -All cars sold will have internet connectivity by 2025 -Apps (Stitcher radio. Google Play & iTunes) -Podcasts are mostly consumed on smart phones or tablets -Podcasts are digitally distributed (Websites, Apps, iTunes, Stitcher) -On Demand content (consumers choose when to listen)
- 13. Why Podcasting? -Content Creation (Google Paper trail) -Repurposing content (books, videos, courses, etc) -Content can be Evergreen -Great way to build an audience -Great way to market yourself, content or products -Puts media exposure in your hands (blogging, YouTube, Podcasting) -Targeted content to a targeted audience
- 14. Who Consumes Podcasts? -Tech Savvy People -Educated or Affluent People Social Media Users
- 15. Who Consumes Podcasts? -46 Million Americans Listen to Podcasts monthly (17% of US population) -Up from 13% in 2013 -Listening in their car, in the gym, running or at home. -Half of Podcast listeners are between 12 & 34 years old -24% Of Americans w/ a College Degree listens to podcasts
- 16. Who Listens To Podcasts? -You’re twice as likely to listen to a podcast if you make $100k or more than people who make $50K -56% of Podcast users, use social media from once to several times a day -Avid YouTube and GroupOn Users -Apple has surpassed over 1 Billion Podcast Subscriptions
- 17. Podcast Success Stories -John Lee Dumas – Host/Founder of Entrepreneur on Fire
- 18. Podcast Success Stories -John Lee Dumas – Host/Founder of Entrepreneur on Fire -Former Soldier, Real Estate Agent, Law Student -Started Podcast in 2012 -Net $3,086,990.54 to date with his podcast
- 19. Podcast Success Stories -Stone Cold Steve Austin- Host of The Steve Austin Show
- 20. Podcast Success Stories -Stone Cold Steve Austin- Host of The Steve Austin Show -Former Pro Wrestler -Current Reality show host -Top 10 Podcast in Sports for PodcastOne -Major Sponsors including Burger King & AutoZone
- 21. Podcast Success Stories -Michael Stelzner- Host of Social Media Marketing Podcast
- 22. Podcast Success Stories -Michael Stelzner- Host of Social Media Marketing Podcast -Owner of SocialMediaExaminer.com -Uses Podcast to promote Conferences (1 Physical & 1 Virtual) -Interviews Successful Social Media Marketers that speak at his conferences
- 23. Podcast Success Stories -PodcastOne Founded by Norm Pattiz
- 24. Podcast Success Stories -PodcastOne Founded by Norm Pattiz -Former owner of Radio Production Company WestwoodOne -PodcastOne Podcasting network featuring shows from Adam Carolla, Snooki, Dan Patrick, Shaquille O'Neal, Steve Austin, Chris Jericho, Rich Eisen, Afterbuzz TV with Maria Menounos and many more.
- 25. How To Monetize A Podcast -Sponsorships -John Lee Dumas -Steve Austin -Chris Jericho -Jim Ross
- 26. How To Monetize A Podcast -Affiliate Marketing -Amazon -Audible -Bluehost -Pat Flynn
- 27. How To Monetize A Podcast -Drop Shipping/E-Commerce -Andrew Warner -Product or Course Creation -John Lee Dumas (Podcasters Paradise, Webinar on Fire) -Cliff Ravenscraft (Podcasting A to Z) -Business, Health, Sporting, Information, Intellectual Capital -Books
- 28. How To Monetize A Podcast -Services/Coaching -One on One consultation (business, finance, marketing, etc) -Business Service -Speaking -Donations -Non-profits -Crowd Sourced Funding (KickStarter, Indie GoGo, etc) -Patrons (Fans donate money every time content is released in exchange for other perks)
- 29. How To Monetize A Podcast -Premium Content -Exclusive interviews, video -Exclusive Community (Mastermind, Facebook group)
- 30. How To Have A Successful Podcast -Consistency -Great Audio Quality -Great Content -Great guests
- 31. Podcast Show Formats -Talk/Lecture -Interview -Question & Answer -Tour Guide -Entertainment -Lengths -5, 10, 20, 30, 60 minutes
- 32. How You Can Set Up A Podcast -Easy! Mic, Audio Editing, Internet access -Physical Equipment -Laptop or Desktop computer -Mic (USB Yeti Blue Mic) -Mixer (optional)
- 33. How You Can Set Up A Podcast -Software -Skype Account -Skype recorder ($30) -Audio Editing -Audacity-Free -Garage Band-Free -Adobe Audition ($20/Mo)
- 34. How You Can Set Up A Podcast -Audio Hosting (RSS feed) -RSS feed sends to distribution channels, gives audio a home, track downloads, a place to play from -Libsyn -SoundCloud
- 35. How You Can Set Up A Podcast -Website -Wordpress (BluBerry Power Press Plug in) -Distribution-Free -iTunes -Stitcher Radio -Social Media -YouTube
- 36. In Closing -Podcasting is a growing medium that you can use to build a business, create new streams of income, & build an audience -Podcasts are easily set up & Distributed -Podcasts are a great way to build exposure
- 37. Contact Me For a free 20 Minute Skype Session or further coaching to launch your podcast email me TheChristopherLea@gmail.com Listen to my Podcast at ChrisLeaTV.com, on iTunes or Stitcher Radio!
- 38. LIVE PODCAST RECORDING & QUESTIONS Let’s record a show!