How to ppc
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This document outlines pay-per-click (PPC) advertising, explaining its function, comparison with SEO, and who should utilize it. Key topics include budget considerations, the benefits of outsourcing versus internal marketing, and examples of PPC success through Google AdWords. It highlights that PPC can yield immediate results, whereas SEO typically requires more time for high ranking but offers a greater long-term ROI.
How to ppc
- 1. HOW TO PPC Part 1
- 2. AGENDA WHAT IS PPC? PPC vs. SEO? WHO SHOULD USE PPC? BUDGET CONSIDERATION OUTSOURCE OR INTERNAL MARKETING?
- 3. + WHAT IS PPC? “Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.”
- 4. Success with Adwords ( Video)
- 6. + AdWord Structure Example
- 7. + How Does Google AdWords Work ? THE SEARCH ADS ARE SORTED ADS ARE SORTED THROUGH EVEN MORE John searches for The AdWords system From that set of matching “rentals in Boston finds all ads whose ads, the system ignores area” keywords match any that aren't eligible, that phrase “rentals like ads that target a in Boston area" different country or are closely enough. disapproved.
- 8. + How Does Google AdWords Work ? ADS ARE ORDERED ADS APPEAR! PROCESS IS REPEATED John sees a rental The ads are shown, ordered on the page site he likes and based on a emails them ! combination of bid amount and quality (we call that formula Ad Rank).
- 9. ROI SEO 40% PPC 22% SEO although a long process, the return on investment continue to climb PPC has instant results. It takes much longer to rank higher in Organic results
- 10. + SO WHY PPC? PPC & SEO working together produce more results
- 11. + WHO SHOULD USE PPC ? High Customer Lifetime Value High Margins Seasonal or event based value New Website Launch New Local Office Launch
- 12. + Budget considerations
- 13. + Lets Crunch Some Numbers! $500/month (budget) /$1.50 (CPC) x 1.5% (conversion rate) x $1000 (average sale amount) = $3,750 (net revenue) Budget/ CPC x Conversion Rate x Avg. Sale Amount = NET REVENUE
- 15. + OUTSOURCE OR INTERNAL MARKETING? Definitely Outsource Low Traffic /Low Conversion Don't have internal capability Hire for setup or Do it yourself You are planning on monitoring the PPC account yourself You have a marketing department that can pay close attention to the PPC account Seasonal campaigns
- 16. Find BostonLogic on: Logicclassroom Archives BostonLogic.com 617.266.9166