Logic classroom social media
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The document outlines essential social media strategies for real estate agents, emphasizing goal setting and effective content sharing across platforms like Facebook, Twitter, LinkedIn, and Pinterest. It highlights the importance of timing for posts to maximize engagement, recommending specific peak times for each social media channel. Additionally, it suggests using management tools to streamline social media efforts and track analytics for better performance.
Logic classroom social media
- 1. WHAT EVERY REAL ESTATE AGENT NEEDS TO KNOW ABOUT SOCIAL MEDIA Presented by: Chad Curll Project Manager Boston Logic Technology Partners, Inc
- 2. T: 617.266.9166 www.bostonlogic.com AGENDA • Define Your Goals Social Media Marketing • Facebook • Twitter • LinkedIn • Pinterest Social Media Channels • Best Times to Post Social Media Best Practices
- 3. T: 617.266.9166 www.bostonlogic.com DEFINE YOUR GOALS Determine your intentions Set your goals Create a plan for each social media channel Keep your plan flexible Create a Social Media Calendar to keep track of your progress
- 4. T: 617.266.9166 www.bostonlogic.com OVER 1 BILLION FACEBOOK USERS Users easily access info on companies and organizations they support 70% of people like a company page after seeing it on their friends’ pages Photos increase engagement by more than 100%
- 5. T: 617.266.9166 www.bostonlogic.com EVERY SECOND THERE ARE 9,100 TWEETS Use @mentions and #hashtags to connect with potential clients Share valuable content periodically throughout the day Post images and digital media
- 6. T: 617.266.9166 www.bostonlogic.com TAKE ADVANTAGE OF THE TOOLS LINKEDIN OFFERS LinkedIn Personal Page Company Page Relevant Groups Not as competitive to get your content noticed as other social media channels Not only post on your personal page, but also on your company page and groups relating to your community
- 7. T: 617.266.9166 www.bostonlogic.com PINTEREST IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL Launched in 2010, has already registered millions of users Transitioned consumer behavior from specific searches to discovering ideas Your Pinterest boards can represent different topics relating to real estate or to your community
- 8. T: 617.266.9166 www.bostonlogic.com POST CONTENT AT OPTIMAL TIMES IN ORDER TO ENGAGE LEADS • High Engagement on Thursdays and Fridays • 1PM = more shares • 3PM = more likes Facebook • People 181% more likely to use Twitter on commutes • High Engagement on weekendsTwitter • High Engagement Tuesdays to Thursdays • Most user traffic 7AM – 9AM, 5PM – 6PMLinkedIn • Peak traffic on Saturday mornings • Best time to post is normally between 8PM – 1AM • Avoid posting late afternoon Pinterest
- 9. T: 617.266.9166 www.bostonlogic.com ORGANIZE YOUR SOCIAL MEDIA CHANNELS WITH A MANAGEMENT SYSTEM Access all your social media accounts on Buffer or Hootsuite Schedule postings in advanced Get detailed analytics for all of your social media channels – see what’s working and what’s not