How to prepare, run and document a co-creative workshop?
1. Service
Design
Leading Conversations:
How to prepare, run and document
a co-creative workshop?
Daniele Catalanotto
Illustrations: from the Milano set by Streamline HQ
Licence: this work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
4. Service
Design
The mindset that
sums it all up
As Service Design practitioners
we are curious humans
who love to make shit happen and
still can talk about their feelings.
5. Service
Design
Emotional weather
30 seconds per person
• Say how you feel today so that others
know how to best interact with you
today.
• Translate it in a weather report style:
sunny, rainy, tsunami ahead, etc.
7. Service
Design
What happens today?
Program
• Shit ideas review
• Reading
• 3x learning loop
• Learn by teaching
• Pro tips and Q&A
• Practice exercise
• Debrie
fi
ng
• Guest Q&A
• Assignment and conclusion
• Timing
• Lunch around 12:00
• End at 17:00
8. Service
Design
Why do we do this?
Program
Using the best way to learn
Teaching is one of the best ways to really
learn something.
Workshops are a base tool
A lot of the work in Service Design happens
in workshops. Knowing how to lead them
makes you a great Service Design
practitioner.
Network
The guest Q&A is an opportunity to network
with great Service Design minds
9. Service
Design
What happens next
How does this course build with the rest?
When What Topic
October 24th Setting up a project Leading Conversations
October 31st Ideation methods & facilitation Leading Conversations
November 7th Business Design Introduction Service Design for People, Public and Planet
November 28th Research 2 Service Design Basics
12. Service
Design
Shit ideas tour
30 seconds per person
• Give us a sneak peek into your work,
and share a trailer that motivates us
to know more.
• Share two of your ideas.
• People can come later for questions
or to see more.
• As a listener on sticky notes, share
stars and wishes
16. Service
Design
Read and teach back
Dive deep into the topic in subgroups
using the given resources.
Your tasks as a group:
• Divide the material between your
team members
• Build a 15-minute presentation to
teach back the key learnings
• Upload the presentation on
Sharepoint.
01_Core module > SD > Module deliverables > Today’s date
11:00 including break
17. Service
Design
The knowledge of your group in Sharepoint
Group 1:
How to prepare and
facilitate a co-design
workshop
Add your personal experience.
Tip: for « The Workshopper
Playbook » read only sections I
and II.
Group 2:
How to use low-
fi
prototyping in co-
creation workshops
Add your personal experience.
Group 3:
How to document the
results of workshops
Add your personal experience.
1 2 3
21. Service
Design
Three pro tips
Use Canvases to
lead the workshop
Use an existing Canvas or build a
custom one to: ensure that you’ll
get the content you need out of the
workshop, make the report easier,
and make the workshop easier to
follow for participants.
Make variations and
test them out
Test the workshop schedule with
the decision maker and one
participant.
Show the
assignment
Have the assignment of each
activity visible and clear (printed or
on a slide) so that participants can
come back to it when they are lost.
1 2 3
22. Service
Design
Use Canvases to
lead the workshop
Use an existing Canvas or build a
custom one to: ensure that you’ll
get the content you need out of the
workshop, make the report easier,
and make the workshop easier to
follow for participants.
1
23. Service
Design
Practice
Create a 4 hours workshop
for your project with 5
stakeholders and 5 users.
• Plan by the minute
• Include introduction, breaks,
conclusion and bu
ff
er time
• Cut it then down to a
minimal 20-minute version
• Remix the groups so that
one member of each
previous group is part of
each new group
28. Service
Design
Three pro tips
Show how shitty
you are at it
Make a terrible example to make
people feel con
fi
dent in doing it
and lower the expectations of
quality.
Use digital to create
a wow moment
Turn low-
fi
prototypes into
something bigger with tools like
Marvel Pop (sketches to clickable
prototypes) or Relume (Sitemap to
Wireframe)
Make your
own legos
Build your own lego blocks, or
steal existing ones, like SAP
scenes.
1 2 3
30. Service
Design
Practice
Add a co-creative exercise
to your workshop schedule
and run it with the team.
• One person is the facilitator
• The others do the workshop
• The facilitator takes photos
during the workshop
• Keep the results of the
workshop for the next
practice round.
30 minutes
34. Service
Design
Three pro tips
Make people do it
for you
Ask workshop participants to
make the summary for you. Record
the video pitches.
Canvases
help a ton
Canvases automatically provide an
excellent summary of the
workshop results. To make them
look better, you have to retype
them. You can even work digitally
during the workshop to reduce the
work later.
It doesn’t have
to be slides.
I’ve made quicker reports using
Notion and I’ve made more
complex reports as websites built
with Canva that are more easily
shared.
1 2 3
35. Service
Design
Three pro tips
It doesn’t have
to be slides.
I’ve made quicker reports using
Notion and I’ve made more
complex reports as websites built
with Canva that are more easily
shared.
3
41. Service
Design
Prepare questions
5 minutes
• Think about what you want to ask the
guest.
• Not all questions will be answered
during the call. Ask them personally
via Linkedin after the course.
43. Service
Design
Assignment for next time
10 shitty ideas
• Bring 10 shitty early ideas of what
today inspired you.
• Make it concrete for a personal
project.
• Make them tangible (not just words):
sketch, prototype, visualise.
• Not all ideas have to be developed at
the same level of
fi
delity.
• You’ll have to present those ideas on
the next core module day.
47. Service
Design
How to prepare a workshop
Learnings from the debrie
fi
ng
• Be a good host and come
• The location sets the tone
and can create a safer space.
• Don’t reveal too much at the
start to not bias people
• Set the expectations about
the workshop results
• Prepare well, then be
fl
exible
during the session
• Give control to the
participants
• Make sure that everyone
shares something
48. Service
Design
How to run a co-creation session
Learnings from the debrie
fi
ng
• Use simple technology like
Lego Robotics or Arduino
• Low-
fi
delity doesn’t mean no
technology
• Use video games like Sim4
to simulate elements
• You don’t always need to
start from scratch, you can
ask people to improve /
redesign existing services
or products
• You can pilot-test a
workshop or a co-creation
session with friends before
doing it for real.
• Through making and building
together slowly, people open
up
• Role play and clear rules
work well for introverts.
49. Service
Design
How to document a workshop
Learnings from the debrie
fi
ng
• Start with the report during
the workshop
• Making the report is the
moment when you realise if
you achieved the goal of the
workshop or not
• Use simple and clear
language and assume it will
be read by people without
context.
• You can do multiple reports
instead of a big one: a small
summary, one that contains all
the results and methodology
and even personal re
fl
ections.
• You can record and
transcribe remote meetings
or workshops automatically
(make sure people speak only
one language and no dialect).
You can use Descript or a
similar tool to quickly edit
those recordings.
51. Service
Design
What happens today?
Program
• Reading
• 3x learning loop
• Learn by teaching
• Pro tips and Q&A
• Practice exercise
• Debrie
fi
ng
• Guest Q&A
• Assignment and conclusion
• Timing
• Lunch around 12:00
• End at 17:00
52. Service
Design
Why did we do this?
Program
Using the best way to learn
Teaching is one of the best ways to really
learn something.
Workshops are a base tool
A lot of the work in Service Design happens
in workshops. Knowing how to lead them
makes you a great Service Design
practitioner.
Network
The guest Q&A is an opportunity to network
with great Service Design minds
53. Service
Design
The mindset that
sums it all up
As Service Design practitioners
we are curious humans
who love to make shit happen and
still can talk about their feelings.
54. Service
Design
What happens next
How does this course build with the rest?
When What Topic
October 24th Setting up a project Leading Conversations
October 31st Ideation methods & facilitation Leading Conversations
November 7th Business Design Introduction Service Design for People, Public and Planet
November 28th Research 2 Service Design Basics
56. Service
Design
Stars and wishes
1 minute
• Write down one star (an element you
loved today).
• And one wish (an element that could
be improved).
• One element per sticky note.
• Place them on the wall and group
them by similar ideas.
59. Service
Design
See you soon
Daniele Catalanotto
Illustrations: from the Milano set by Streamline HQ
Licence: this work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International