![The last 10 years have been about
building a world that is mobile-first, […].
But in the next 10 years, we will shift to a
world that is AI-first, […].
Sundar Pichai, CEO of Google](https://image.slidesharecdn.com/kevinindigmachine-learningseo-2-170709173809/85/How-to-reach-SEO-level-9000-in-a-machine-learning-world-11-320.jpg)
![Q:“What products at Google is your team
looking to improve?”
A:”[…]We’re looking at various aspects of
search. […]”
Demis Hassabis, CEO of Deep Mind](https://image.slidesharecdn.com/kevinindigmachine-learningseo-2-170709173809/85/How-to-reach-SEO-level-9000-in-a-machine-learning-world-12-320.jpg)
How to reach SEO level 9000 in a machine learning world
- 1. SEO LEVEL
- 2. 2024
- 3. 2026
- 5. 2031
- 6. 2049
- 7. 2053
- 8. 2060
- 11. The last 10 years have been about building a world that is mobile-first, […]. But in the next 10 years, we will shift to a world that is AI-first, […]. Sundar Pichai, CEO of Google
- 12. Q:“What products at Google is your team looking to improve?” A:”[…]We’re looking at various aspects of search. […]” Demis Hassabis, CEO of Deep Mind
- 13. Turning point Amit Singhal 2015 John Giannandrea Information retrieval Machine learning https://backchannel.com/how-google-is-remaking-itself-as-a-machine-learning-first-company-ada63defcb70
- 15. TRANSITION
- 16. How to reach SEO level 9000 in a machine learning world
- 21. Optimize for user intent
- 25. Location Location Location 6 our of 9 organic results from Yelp
- 31. Optimize for user intent (AirBNB)
- 32. Optimize for user intent (AirBNB)
- 33. Optimize for user intent (AirBNB)
- 34. Optimize for user intent (AirBNB)
- 36. SEMANTICS
- 37. SEMANTICS
- 38. SEMANTICS
- 42. Focus on user signals
- 43. Focus on user signals
- 44. Focus on user signals
- 45. Focus on user signals
- 46. Focus on user signals
- 47. Focus on user signals
- 48. User signals > Backlinks?
- 49. User signals > Backlinks? “free credit score” (MSV: 246K)
- 50. User signals > Backlinks? “free credit score” (MSV: 246K) Strongest link profile
- 51. User signals > Backlinks? “auto loan calculator” (MSV: 450K)
- 52. User signals > Backlinks? “auto loan calculator” (MSV: 450K)
- 53. User signals > Backlinks? “iphone7” (MSV: 277K)
- 54. User signals > Backlinks? “iphone7” (MSV: 277K)
- 55. User signals > Backlinks? “agile” (MSV: 49K)
- 56. User signals > Backlinks? “agile” (MSV: 49K)
- 57. User signals > Backlinks? “agile” (MSV: 49K)
- 60. Find what works for you matters
- 61. Industry specific ranking factors
- 62. Industry specific ranking factors
- 69. https://codeascraft.com/2016/10/25/seo-title-tag-optimization/ Test ranking factors (Etsy)
- 70. https://medium.com/@Pinterest_Engineering/demystifying-seo-with-experiments-a183b325cf4c Test ranking factors (Pinterest)
- 71. https://www.thumbtack.com/engineering/seo-tip-titles-matter-probably-more-than-you-think/ Test ranking factors (Thumbtack)
- 72. Use t-paired tests to find what works for you
- 73. Test ranking factors 1. Brainstorm (what to test) 2. Research (done before and how?) 3. Setup (same templates, min two groups) 4.Test (change, wait, revert change) 5. Analysis (compare means) 6. Conclusion (document)
- 84. Reminded of something ;-)?
- 85. Focus on Content Semantics User Intent Holism User signals CTR Dwell time Bounce rate Data Test, test, test Industry Backlinks