How to Run LinkedIn Searches Like a Pro [Webcast]
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This document provides guidance on how to conduct advanced searches on LinkedIn. It discusses the key aspects of advanced searching including using multiple search terms, utilizing different types of targeted searches, and taking advantage of LinkedIn's filtering and organization features. The document also outlines best practices for using InMail messages, such as personalizing messages, keeping them brief, and including a clear call to action. It concludes with a live demonstration of advanced searching techniques.
How to Run LinkedIn Searches Like a Pro [Webcast]
- 1. How to Run a LinkedIn Search Like a Pro Lauren Brown Customer Education Consultant lbrown@linkedin.com Charlene Narcelles Customer Education Consultant cnarcelles@linkedin.com
- 2. What we’ll cover today What is advanced search? 1 Social InMail techniques3 Live demonstration of advanced search2 4 Q&A
- 3. What is advanced search?
- 4. 6 It’s more than just a long search string (sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for” OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT buyer NOT procurement) This is advanced search Search SortSave Send
- 5. 7 3 cornerstone searches for each requisition Ideal candidate (highly specific search, lower volume, high quality) Conceptual search (targeted search that is more broad, higher volume, requires focused review for relevancy) Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,” lower volume but potentially high quality)
- 6. 8 Search Strategically Target Warm Leads : Utilize Refinement Filters to target warm leads Unique Search Capabilities: Utilizing groups, Similar Profiles, People Also Viewed
- 7. 9 Insightful Searching • View the Talent Landscape • Share insights with Hiring Managers or leaders • Strategize your next play more effectively
- 8. 10 Save & Be Efficient
- 9. 11 Sort & Organize Are you sharing projects? Are you saving job posts? Are you saving your searches? Did you know you can add external files and links?
- 10. Demo
- 12. Introducing the new InMail experience Full profile visibility with scrolling and copy / paste functionality Dynamic character counter with tips and notification of character limit Template search bar plus 5 most recently used templates Auto-populated and saved signature, independent of your templates Salutation selection within message body Individual “To” lines for InMail credits, free InMail, and email Show / hide InMail templates and insights about common connections and experiences Minimize the InMail modal
- 13. Views a job opportunity 4 15 Each touch point matters Visits Career Page Candidate opts in/out Prospect receives InMail 1 Visits recruiter’s profile 2 3 5
- 14. Give it a personal touch LinkedIn data tells us that mentioning a common connection boosts the likelihood of a reply by 50%
- 15. 17 Use templates but customize
- 16. It’s not about the job Make it enticing to get back to you! InMail is just an initial contact, not the sales pitch or the prescreen.
- 17. Keep it brief Prospects are on the go! 49% of our traffic comes from a mobile device.
- 18. Write a specific call to action! Are you available next Monday? Ask for a conversation
- 19. ©2014 LinkedIn Corporation. All Rights Reserved.