Insider's Guide To Linkedin - Part II
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The document outlines Nate Stockard's presentation on using LinkedIn effectively. It discusses using LinkedIn groups to connect with prospects, posting and finding jobs, engaging in discussions to become an expert in your industry, posting links to drive traffic, answering questions to build credibility, finding new connections, and using self-service ads and targeting options. It concludes by providing contact information for Nate.
Insider's Guide To Linkedin - Part II
- 1. Ins, Outs, and What To Do Next! Presented By Nate Stockard President – Blue Atlas Marketing
- 2. Completed Profile ◦ Used keywords throughout ◦ To-The-Point Descriptions and Explanations Company Profile Setup ◦ General Info ◦ Products / Services Q & A?
- 3. Using Groups To Connect With Prospects (DB) ◦ Join Group Meant For Target Market ◦ Membership List See possible connections (Information available because in groups together) Can connect because in same group ◦ View Discussions Find people asking for help Find discussions that allow you to show you can help
- 4. Posting and Finding Jobs In Groups(HR) ◦ Can Post Job Discussions (Free) ◦ Can Post Jobs and Associate With a Group (Cost to post) Engaging In Discussions (HR) ◦ Answering discussions in order to show experience and capabilities ◦ Also may open the door to job talks (especially if that person is looking or is hiring). Search for discussions from hiring managers or potential employees
- 5. Becoming An Expert (PR) ◦ Engage group discussions Answer questions in detail to show experience and capabilities Start discussions in order to “moderate” More discussions answered, more exposure Posting Links (PR) ◦ Posting links to creative content on your website Drives traffic to your site ◦ Sharing links to useful content (so you aren’t always promoting)
- 6. Become An Expert ◦ Find questions in your industry (use search on Q & A) Answer with complete answers that could be seen as “Best Answer” (DB, HR, PR) Great answers get marked as “Best Answer,” shows your credibility ◦ Answer questions in your network (Answers Home Page) Continue Building Exposure Within Your Circles/Groups (PR)
- 7. Find New Connections (DB, HR) ◦ Connect with people that have asked questions ◦ Connect with people that have answered your questions Find Information ◦ Ask targeted, specific questions ◦ Use for market research
- 8. How Are Linkedin Connections Going To Help? ◦ Prospecting (DB) Get real introductions (ask for them) Search For Prospect Or Target Market, See Who Is Connected ◦ References As Introductions (HR) Connect With Hiring Manager Through A Common Connection
- 9. Direct Contact With Anyone See More Profiles Full List Of Who Viewed Your Profile 3rd Degree Information See More… -> “Upgrade Your Account”
- 10. Self-Service Ad System Ads Seen On Home Page, Profile Page, Inbox, Search Results, and Groups Ads link to website (or just about any link you want) ◦ Should optimize the page you link to Targeting Ads ◦ Title, Function, Industry, Geography, Company Size, Company Name, Seniority, Age, Gender, Linkedin Goup
- 11. Confused About? How Do I? What Is The Purpose For?
- 12. nate@blueatlasmarketing.com Twitter: twitter.com/natestockard Facebook: facebook.com/nate.stockard Linkedin: linkedin.com/in/natestockard