Linkedin - Insider's Guide To Linkedin - Part I
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The document discusses how to effectively use LinkedIn for business purposes. It provides tips for optimizing a LinkedIn profile by including relevant keywords and customizing sections like experience, education and recommendations. It also recommends engaging with groups related to one's industry or interests, answering questions on Q&A, and using status updates and ads to promote a business. The overall goal is to use LinkedIn for networking, finding jobs, promoting a company and integrating social media into a marketing strategy.
Linkedin - Insider's Guide To Linkedin - Part I
- 1. Ins, Outs, and What To Do Next! Presented By Nate Stockard President – Blue Atlas Marketing
- 2. “Over 135 million professionals use LinkedIn to exchange information, ideas and opportunities” – Linkedin 23,828,271 Unique Visitors in September of 2011 – Compete.com “is a business-related social networking site.” – Wikipedia
- 3. Creating Connections / Growing Your Database (DB) ◦ Networking ◦ Prospecting Finding a Job / Finding an Employee (HR) Promoting Your Business (PR) ◦ Driving Traffic To Your Website ◦ Establishing Credibility / Becoming An Expert
- 4. Social Media’s Place in Marketing and Business ◦ Not The Ultimate Solution ◦ Challenge To Start From Scratch (with no other contacts) ◦ Integrate Into Every-Day Business Setting Goals ◦ Purpose of Linkedin In Marketing Mix ◦ Metrics To Gauge Success
- 6. Linkedin Progress Bar ◦ Basic Info Title, Summary, Experience Education Additional Information Picture Recommendations Links Optimizing Your Profile For Keyphrases ◦ DB – Words That Describe Your Products / Services ◦ HR – Words That Describe Your Experience Or Desired Position ◦ PR – Words That Describe Your Business
- 7. Title – Insert Keyphrases Summary – Professional Experience & Goals, Specialties ◦ Short paragraphs, to the point (think Ad Headings) ◦ Well-written, no typos ◦ Specialties – One-liners, make it like a bulleted list Experience – Use keyphrases throughout, but be honest ◦ List successes rather than what you did ◦ Easy-to-read descriptions
- 8. Education – Alumni connections, certificates, formal training Picture – Professional Headshot! ◦ Head-only ◦ No cut-outs, vacation photos, party pics, etc. Recommendations – Helps in searches Links – Select Other – Keyphrases in site link Controlling What Is Public Info ◦ Edit Public Profile Link, Check Boxes
- 9. Companies -> Add Company Basic Info ◦ Description, Specialties List ◦ URL ◦ Industry, Type, Status ◦ #of Employees, Year Founded, RSS Feed Other Info ◦ Logo, Related Companies
- 10. Products and Services ◦ Descriptions of Products and Services ◦ Images Variations Of The Page ◦ For Different Types of Users (i.e. US vs. Global) Analytics ◦ Page Views, Unique Visitors ◦ Clicks!
- 11. Setup Is Over, How Do I Use It?
- 12. Start Engaging Is Usually First On List Listen First, Then Engage Find Areas That Suit Your Focus ◦ DB – Groups Geared For Target Market ◦ HR – Groups For Companies You Want To Work For Groups For Type of Employee Your Want To Hire ◦ PR – Groups Geared For Target Market
- 13. Groups ◦ Discussions ◦ Members ◦ Links ◦ Promotions ◦ Jobs Q&A ◦ Become an Expert Find Questions, Post Answers ◦ Post Questions To Start General Discussions Status Updates ◦ Debate On Value, Always Worth Exposure
- 14. Digging Deeper Into Groups Maximizing Your Connections Expanding On Each Use Area (DB, HR, PR) Posting Jobs Ads – How To and Why
- 15. nate@blueatlasmarketing.com Twitter: twitter.com/natestockard Facebook: facebook.com/nate.stockard Linkedin: linkedin.com/in/natestockard