How to Scale Engagement in Your Community
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The document discusses strategies for scaling engagement within communities through various networking techniques. It highlights six core engagement strategies, emphasizes the importance of member contributions, and presents a successful case study with significant engagement growth. Key metrics and results are also included to illustrate the outcomes of the described strategies.
How to Scale Engagement in Your Community
- 1. Scaling engagement in your community Gina Bianchini
- 2. We have the greatest job. Ever.
- 3. Networks scale communities Customer & Market Networks
- 4. Find lookalike prospects & new markets BUY Tailor products to customer needs & lifestyles Uncover new opportunities with real-time customer discovery at scale The value of networks Increase loyalty, quality and reduce churn
- 5. 6 core engagement strategies that scale Profile STORIES Action POSTS Member PROMPTS Member POLLS Live CHATS | EVENTS Compilation POSTS & SURVEYS
- 6. Defined success by returning members 1 Recommended strategies to engage members 2 Launch exceeded target by 500% 3 Case study
- 7. Members Contribute OWN IT Monthly Actives OWN IT 50% 30% Monthly Actives on Typical Forum 1% FORUM June Aug Oct Dec Feb Apr June August 69K 27K 16K
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␀␁␂␃␄␅␆␇␈␉␊␋␌␍␎␏␐␑␒␓␔␕␖␗␘␙␚␛␜␝␞␟␠␡␢␣␥␦+13-((₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺1/᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉($ ⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺2-$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟⁰ⁱ⁴⁵⁶⁷⁸⁹⁺⁻⁼⁽⁾ⁿ₀₁₂₃₄₅₆₇₈₉₊₋₌₍₎ₐₑₒₓₔₕₖₗₘₙₚₛₜ-4$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟1$ ;+10$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟⁰ⁱ⁴⁵⁶⁷⁸⁹⁺⁻⁼⁽⁾ⁿ₀₁₂₃₄₅₆₇₈₉₊₋₌₍₎ₐₑₒₓₔₕₖₗₘₙₚₛₜ-₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺+$ 6,(₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺/-(( C1▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺?᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟-᷐᷎᷂᷊᷏᷽᷿᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟1$ <1/▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟+₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺6,▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟-$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟1$ ᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ/᷐᷎᷂᷊᷏᷽᷿᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍$ 6-/-D▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟$ 3+14$ ▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟⁰ⁱ⁴⁵⁶⁷⁸⁹⁺⁻⁼⁽⁾ⁿ₀₁₂₃₄₅₆₇₈₉₊₋₌₍₎ₐₑₒₓₔₕₖₗₘₙₚₛₜ-$ ⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ+;-(▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟$ 2/10⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉-᷐᷎᷂᷊᷏᷽᷿᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍;-$ 6᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ(-$ 13$ ␀␁␂␃␄␅␆␇␈␉␊␋␌␍␎␏␐␑␒␓␔␕␖␗␘␙␚␛␜␝␞␟␠␡␢␣␥␦+᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ<▀▁▂▃▄▅▆▇█▉▊▋▌▍▎▏▐░▒▓▔▕▖▗▘▙▚▛▜▝▞▟₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺<᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉$ ₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺᷐᷎᷂᷊᷏᷽᷿᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍-᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ($ 31+$ (,<<-((3,⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉$ (4᳐᳑᳒᳓᳔᳕᳖᳗᳘᳙᳜᳝᳞᳟᳚᳛᳠᳡᳢᳣᳤᳥᳦᳧᳨ᳩᳪᳫᳬ᳭ᳮᳯᳰᳱᳲᳳ᳴ᳵᳶ⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉⅐⅑⅒⅓⅔⅕⅖⅗⅘⅙⅚⅛⅜⅝⅞⅟ⅠⅡⅢⅣⅤⅥⅦⅧⅨⅩⅪⅫⅬⅭⅮⅯⅰⅱⅲⅳⅴⅵⅶⅷⅸⅹⅺⅻⅼⅽⅾⅿↀↁↂↃↄↅↆↇↈ↉$ 6,(₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺/-(( Member Motivations
- 10. Nikol Elaine, Makeup Artist 7+ minutes sessions and 1,040 views Reflects active creative services segment in the network and that attractive people with great stories drive engagement We later tapped Nikol to host a Live Chat specifically for makeup artists and hairstylists in the network Profile Story
- 11. Profile Story Jackie Reisenauer, Floral Designer 5+ minute sessions and ~500 views Reflects member interest in social media and a compelling protagonist
- 12. The Morning Ritual 3+ minute sessions and 10,663 views, plus 62 comments and 73 cheers Our oldest and most active expert post that reflects demand for practical ideas for clarifying goals and getting focus Action Post
- 13. Nikol Elaine, Makeup Artist 7+ minutes sessions and 1,040 views Reflects active creative services segment in the network and that attractive people with great stories drive engagement We later tapped Nikol to host a Live Chat specifically for makeup artists and hairstylists in the network What’s One Thing You’re Improving This Week? 244 responses over 7-day span Validates simple, specific questions for new members drive contributions Member Prompt
- 14. What’s One Thing You’re Improving This Week? 244 responses over 7-day span Validates simple, specific questions for new members drive contributions What’s Your Biggest Pricing Mistake? 84 responses and ~1,000 views Suggests more dramatic questions — mistakes or those trigger love or hate answers — drive greater contributions Member Prompt
- 15. What is your *most* effective pricing strategy? Over 210 responses, 16 comments, 18 cheers and 910 views in 7 days Validates effectiveness of polls to break the ice: kicking off a new topic with an insight encourages members to share their POV What % of your monthly costs are dedicated to marketing? 246 responses, 30 comments and 459 out of 630 page views were site entries Provides benchmark and actionable takeaway for SBOs to immediately try in their business Member Poll
- 16. What percentage of your sales are at a discounted price? 99 responses, 29 comments in less than 24 hours. 433 out of 506 page views were site entries Validated theory that polls will pique members interest and bring them to OWN IT Member Poll
- 17. The Morning Ritual 3+ minute sessions and 10,663 views, plus 62 comments and 73 cheers Our oldest and most active expert post that reflects demand for practical ideas for clarifying goals and getting focus Live Chat Event Page 2+ minute sessions and 1,400 views, plus 103 RSVPs with 30 members live generating 22 questions Chat Recap post from Friday has 3+ minute sessions and ~100 views already Event came after 13% of members surveyed in March wanted to learn about taxes and bookkeeping Live Chat
- 18. Negotiation Survey 306 members — or 2% of network — completed the survey. Survey Result Post generated 5+ minute sessions and 250 views, but no comments Suggests surveys — and soon interactive polls — will be a popular way for members to contribute Compilation Posts & Surveys
- 21. Scale with data
- 22. Q&A