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How to Start a Startup: Designer Edition

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mcfazeli

The document discusses how designers can effectively start a startup, emphasizing the importance of design as a core competency in the tech industry. It highlights the value of collaboration with a co-founder who has complementary skills and suggests building a prototype and seeking user feedback early on. Additionally, it encourages designers to engage in side projects and hackathons to refine their skills and explore entrepreneurial ideas.

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HOW TO START A STARTUP: DESIGNER EDITION ELI ALEYNER - @EALEYNER MANI FAZELI - @MCFAZELI
SPONSORS
ABOUT US  DIRECTOR, STRATEGIC  CO-FOUNDER ALLIANCES @ XTREME @ BETTEREZ LABS  HELPED START:  PRIOR LIFE: CONTEXTLOGIC, AMAZON.COM, MANAWA NETWORKS MICROSOFT
VALUE OF DESIGN
BUSINESS + TECH = STARTUP?
YESTER YEAR http://www.flickr.com/photos/jurvetson/5109451656/
THE WORLD HAS CHANGED
DESIGN != UI Common mistake in industry Product market fit Design schools teach lean & agile http://www.jonathoncolman.org/my-content/uploads/stairways.jpg
WHY DESIGN? High consumer expectation Design as a core competency Re-imagining technology http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/photostream/
FOUNDER PATHWAYS Raw talent Offspring of successful startups Consultant converts http://www.flickr.com/photos/jenny-pics/3110911974/
STARTING VS. JOINING Do vs. learn Equity vs. salary Risk / reward tolerance http://www.incrowdnow.com/wp-content/uploads/2013/01/bigstock-Entering-Startup-3600494.jpg
INCEPTION Prototype > Plan Doing > Talking "Fake it ‘til you make it” http://www.flickr.com/photos/tkiy/4460857417/
EARLY STAGE Bring the vision to market Have profound impact Maximize your upside http://www.flickr.com/photos/tfangel/4494611999/
HOCKEY STICK Bring the vision to the masses Expand the product offering Grow your skills rapidly http://www.flickr.com/photos/nedrai/4333409761/
HOW DESIGNERS SHOULD START COMPANIES
SEEK A CO-FOUNDER Complimentary skills Emotional & mental partner Increase odds of success by 40% http://www.flickr.com/photos/nwardez/3834852526/
FOUNDERDATING PREMIERE ONLINE NETWORK FOR ENTREPRENEURS TO CONNECT & FIND COFOUNDERS 0001000111 0000100010 0101000100 HIGH QUALITY 50% ENGINEERS NO IDEA NECESSARY REACH
EXPLORE IDEAS Identify trending problems Look to past experiences Go beyond aesthetics http://www.flickr.com/photos/valentine_mariner/3696433493/
BUILD SOMETHING Start a side project Attend hackathons Learn to code (even a bit) http://www.flickr.com/photos/nasamarshall/4310973329/
LAUNCH Get in front of users Measure religiously Simplify http://www.flickr.com/photos/sdasmarchives/6996753124/
CHOICES…
THANK YOU! QUESTIONS? @FounderDating , @ealeyner, @mcfazeli http://www.facebook.com/FounderDating APPLY to JOIN REFERENCES [1] WWW.DESIGNSTAFF.ORG/ARTICLES/DOES-YOUR-STARTUP-NEED-A-DESIGN-CO-FOUNDER-2012-01-12.HTML [2] FUNDERSANDFOUNDERS.COM/STARTUP-DIRTY-LAUNDRY-CONFLICTS-THAT-KILL-PARTNERSHIPS/

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How to Start a Startup: Designer Edition

  • 1. HOW TO START A STARTUP: DESIGNER EDITION ELI ALEYNER - @EALEYNER MANI FAZELI - @MCFAZELI
  • 3. ABOUT US  DIRECTOR, STRATEGIC  CO-FOUNDER ALLIANCES @ XTREME @ BETTEREZ LABS  HELPED START:  PRIOR LIFE: CONTEXTLOGIC, AMAZON.COM, MANAWA NETWORKS MICROSOFT
  • 5. BUSINESS + TECH = STARTUP?
  • 6. YESTER YEAR http://www.flickr.com/photos/jurvetson/5109451656/
  • 7. THE WORLD HAS CHANGED
  • 8. DESIGN != UI Common mistake in industry Product market fit Design schools teach lean & agile http://www.jonathoncolman.org/my-content/uploads/stairways.jpg
  • 9. WHY DESIGN? High consumer expectation Design as a core competency Re-imagining technology http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/photostream/
  • 10. FOUNDER PATHWAYS Raw talent Offspring of successful startups Consultant converts http://www.flickr.com/photos/jenny-pics/3110911974/
  • 11. STARTING VS. JOINING Do vs. learn Equity vs. salary Risk / reward tolerance http://www.incrowdnow.com/wp-content/uploads/2013/01/bigstock-Entering-Startup-3600494.jpg
  • 12. INCEPTION Prototype > Plan Doing > Talking "Fake it ‘til you make it” http://www.flickr.com/photos/tkiy/4460857417/
  • 13. EARLY STAGE Bring the vision to market Have profound impact Maximize your upside http://www.flickr.com/photos/tfangel/4494611999/
  • 14. HOCKEY STICK Bring the vision to the masses Expand the product offering Grow your skills rapidly http://www.flickr.com/photos/nedrai/4333409761/
  • 16. SEEK A CO-FOUNDER Complimentary skills Emotional & mental partner Increase odds of success by 40% http://www.flickr.com/photos/nwardez/3834852526/
  • 17. FOUNDERDATING PREMIERE ONLINE NETWORK FOR ENTREPRENEURS TO CONNECT & FIND COFOUNDERS 0001000111 0000100010 0101000100 HIGH QUALITY 50% ENGINEERS NO IDEA NECESSARY REACH
  • 18. EXPLORE IDEAS Identify trending problems Look to past experiences Go beyond aesthetics http://www.flickr.com/photos/valentine_mariner/3696433493/
  • 19. BUILD SOMETHING Start a side project Attend hackathons Learn to code (even a bit) http://www.flickr.com/photos/nasamarshall/4310973329/
  • 20. LAUNCH Get in front of users Measure religiously Simplify http://www.flickr.com/photos/sdasmarchives/6996753124/
  • 22. THANK YOU! QUESTIONS? @FounderDating , @ealeyner, @mcfazeli http://www.facebook.com/FounderDating APPLY to JOIN REFERENCES [1] WWW.DESIGNSTAFF.ORG/ARTICLES/DOES-YOUR-STARTUP-NEED-A-DESIGN-CO-FOUNDER-2012-01-12.HTML [2] FUNDERSANDFOUNDERS.COM/STARTUP-DIRTY-LAUNDRY-CONFLICTS-THAT-KILL-PARTNERSHIPS/