This document provides guidance on how to effectively take notes and write paragraphs for the AS media exam. It recommends using a PECAL note structure with points, evidence, and links for each technical area viewed. Notes should be taken over four viewings to gradually add more detail. Paragraphs should follow the PEAL structure with a point, evidence, analysis, link, and possible extension. Comparing technical areas across clips and using appropriate connectives is important for higher-level answers. Short introductions and conclusions are also recommended given the time constraints. The document provides examples of how to analyze representation and link evidence to representation types like stereotypes.