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How to Unlock the 
HIDDEN POTENTIAL 
of Your Team With a 
Results-Only Work 
Environment™ (ROWE™) 
PRESENTED BY: MICHAEL REYNOLDS
Michael Reynolds 
About Michael: 
• President / CEO of SpinWeb 
• Cellist, tennis player 
• Sushi connoisseur 
• @michaelreynolds 
• HubSpot Gold Partner 
• inbound.org/michael
MasteringHubSpot.com
Origins of ROWE™
Our History with ROWE™
What is ROWE™? 
“A Results-Only Work Environment™ is an 
organization where everyone can do whatever they 
want, whenever they want, as long as the work gets 
done.”
But We’re Already Flexible!
What is ROWE™? 
Guideposts: 
1. People at all levels stop doing any activity that is a 
waste of their time, the customer’s time, or the 
company’s money. 
2. Employees have the freedom to work any way 
they want. 
3. Every day feels like Saturday.
What is ROWE™? 
Guideposts: 
4. Work isn’t a place you go, it’s something you do. 
5. People have an unlimited amount of paid time off as 
long as the work gets done. 
6. Leaving the workplace at 2pm is not considered 
leaving early; arriving at the workplace at 2pm is 
not considered coming in late. 
7. Nobody talks about how many hours they work.
What is ROWE™? 
Guideposts: 
8. Every meeting is optional. 
9. It’s okay to catch a movie on a Tuesday afternoon; 
it’s okay to grocery shop on a Wednesday morning; 
it’s okay to take a nap on a Thursday afternoon. 
10.There are no work schedules.
What is ROWE™? 
Guideposts: 
11.Nobody feels overworked, guilty, or stressed out. 
12.There aren’t any last-minute fire drills. 
13.There’s no judgment about how you spend your time.
What ROWE™ is Not 
ROWE is Not: 
• Flex time 
• Telecommuting 
• Flexible schedules 
(These can all be components of a ROWE, but they all follow the rules of the old system)
ROWE vs. The Other Stuff 
Other Stuff ROWE™ 
I can work from home a couple of days a week... we 
have telecommuting! 
I work wherever I want... the work is getting done. 
I can work from home as long as I let my boss know. I work wherever I want... the work is getting done. 
I can leave early on occasion for doctor 
appointments... we're flexible! 
I work whenever I want... the work is getting done. 
It's fine if I don't show up right at 9am... we're 
flexible! 
I work whenever I want... the work is getting done. 
We have PTO and my boss is pretty flexible about it. 
I plan my vacations by collaborating with my team 
so nothing falls throught the cracks. 
My boss is cool with me making up my hours if I 
need to adjust my schedule around personal stuff. 
I work whenever I want... the work is getting done. 
The office is where we work but I can sometimes 
work from home when I need to. 
I work wherever I want and use the office as a tool.
ROWE™ is a Cultural Shift
Tools for Working in a ROWE™ 
Apps: 
• Skype / Google Hangouts / Chromebox / GTM 
• Know Your Company 
• Ruby Receptionists / mobile phones 
• Virtual Assistant 
• Laptops
Chromebox / Hangouts
Know Your Company
Ruby Receptionists
Virtual Assistant
Processes Matter
Processes Matter 
How We Manage Processes: 
• All processes are stored in Evernote 
• Pasted into Basecamp for instant todo lists 
• Everyone has ownership of processes 
• Changes are communicated at weekly meetings
Managing in a ROWE™ 
Mindset: 
• Manage work, not people 
• Throw the clock out the window 
• Set goals and metrics 
• Don’t base conversations around location 
• Let team members make their own 
decisions about when/where/how they 
work
Benefits of a ROWE™ 
Here’s What Happens: 
• Team members take greater ownership 
• Recruiting becomes really really easy 
• Productivity increases… a lot! 
• Your team is much happier 
• Customer service is better 
• Work/life balance becomes a reality (for real)
Recruiting in a ROWE™ 
When word gets out, you will never have a 
shortage of talent (and your talent pool is 
national).
Before You Freak Out… 
Fear: 
• “No one will come to the office?!” 
• “I won’t know if my people are 
working?!” 
• “No one will come to my meetings?!” 
• “How will we serve clients if no one 
is at the office?!
Before You Freak Out… 
Reality: 
• People still use the office as a tool 
• How do you know they’re working now? 
Is the work getting done? 
• If your meetings are worthwhile, people 
will attend 
• People figure out how to serve clients 
even better
Shifting to ROWE™ 
www.GoROWE.com 
November Certification Workshop 
Discount code: ROWE2014
ROWE™ Jobs
Michael Reynolds 
michael@spinweb.net 
www.MichaelReynolds.com 
@michaelreynolds 
! 
317.324.1100

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How to Unlock the Hidden Potential of Your Team With a Results-Only Work Environment™ (ROWE™)

  • 1. How to Unlock the HIDDEN POTENTIAL of Your Team With a Results-Only Work Environment™ (ROWE™) PRESENTED BY: MICHAEL REYNOLDS
  • 2. Michael Reynolds About Michael: • President / CEO of SpinWeb • Cellist, tennis player • Sushi connoisseur • @michaelreynolds • HubSpot Gold Partner • inbound.org/michael
  • 6. What is ROWE™? “A Results-Only Work Environment™ is an organization where everyone can do whatever they want, whenever they want, as long as the work gets done.”
  • 8. What is ROWE™? Guideposts: 1. People at all levels stop doing any activity that is a waste of their time, the customer’s time, or the company’s money. 2. Employees have the freedom to work any way they want. 3. Every day feels like Saturday.
  • 9. What is ROWE™? Guideposts: 4. Work isn’t a place you go, it’s something you do. 5. People have an unlimited amount of paid time off as long as the work gets done. 6. Leaving the workplace at 2pm is not considered leaving early; arriving at the workplace at 2pm is not considered coming in late. 7. Nobody talks about how many hours they work.
  • 10. What is ROWE™? Guideposts: 8. Every meeting is optional. 9. It’s okay to catch a movie on a Tuesday afternoon; it’s okay to grocery shop on a Wednesday morning; it’s okay to take a nap on a Thursday afternoon. 10.There are no work schedules.
  • 11. What is ROWE™? Guideposts: 11.Nobody feels overworked, guilty, or stressed out. 12.There aren’t any last-minute fire drills. 13.There’s no judgment about how you spend your time.
  • 12. What ROWE™ is Not ROWE is Not: • Flex time • Telecommuting • Flexible schedules (These can all be components of a ROWE, but they all follow the rules of the old system)
  • 13. ROWE vs. The Other Stuff Other Stuff ROWE™ I can work from home a couple of days a week... we have telecommuting! I work wherever I want... the work is getting done. I can work from home as long as I let my boss know. I work wherever I want... the work is getting done. I can leave early on occasion for doctor appointments... we're flexible! I work whenever I want... the work is getting done. It's fine if I don't show up right at 9am... we're flexible! I work whenever I want... the work is getting done. We have PTO and my boss is pretty flexible about it. I plan my vacations by collaborating with my team so nothing falls throught the cracks. My boss is cool with me making up my hours if I need to adjust my schedule around personal stuff. I work whenever I want... the work is getting done. The office is where we work but I can sometimes work from home when I need to. I work wherever I want and use the office as a tool.
  • 14. ROWE™ is a Cultural Shift
  • 15. Tools for Working in a ROWE™ Apps: • Skype / Google Hangouts / Chromebox / GTM • Know Your Company • Ruby Receptionists / mobile phones • Virtual Assistant • Laptops
  • 21. Processes Matter How We Manage Processes: • All processes are stored in Evernote • Pasted into Basecamp for instant todo lists • Everyone has ownership of processes • Changes are communicated at weekly meetings
  • 22. Managing in a ROWE™ Mindset: • Manage work, not people • Throw the clock out the window • Set goals and metrics • Don’t base conversations around location • Let team members make their own decisions about when/where/how they work
  • 23. Benefits of a ROWE™ Here’s What Happens: • Team members take greater ownership • Recruiting becomes really really easy • Productivity increases… a lot! • Your team is much happier • Customer service is better • Work/life balance becomes a reality (for real)
  • 24. Recruiting in a ROWE™ When word gets out, you will never have a shortage of talent (and your talent pool is national).
  • 25. Before You Freak Out… Fear: • “No one will come to the office?!” • “I won’t know if my people are working?!” • “No one will come to my meetings?!” • “How will we serve clients if no one is at the office?!
  • 26. Before You Freak Out… Reality: • People still use the office as a tool • How do you know they’re working now? Is the work getting done? • If your meetings are worthwhile, people will attend • People figure out how to serve clients even better
  • 27. Shifting to ROWE™ www.GoROWE.com November Certification Workshop Discount code: ROWE2014
  • 29. Michael Reynolds michael@spinweb.net www.MichaelReynolds.com @michaelreynolds ! 317.324.1100