How to use brain science truth-bombs to make our business more successful?
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The document discusses how understanding brain science and psychology can enhance business marketing strategies by emphasizing emotional engagement, the use of images, human faces, and the importance of belonging. Key takeaways include the effectiveness of gut reactions, the preference for visual content, and the need for social proof to foster trust and connection with customers. Implementing these strategies can significantly improve business growth and operations.
How to use brain science truth-bombs to make our business more successful?
- 1. How to use Brain-Science Truth-Bombs to make our business more successful? Prepared by: Nisa Aziz Authentic Venture Sdn Bhd
- 2. Objectives – Brain Science (or a.k.a. Psychology) plays an important part in Marketing and how we appeal to people. – Understand what are the important psychology traits that we should apply to our business especially for marketing purposes. This presentation has been made with credit to: https://businessonward-progressivecommercial- com.cdn.ampproject.org/c/s/businessonward.progressivecommercial.com/growing/networking- marketing/four-brain-science-truth-bombs-that-the-most-successful-businesses-know/amp/
- 3. #1: Emotions make a more lasting impression than rational thought – Gut reactions and emotions works much faster than conscious rational mind. Which one is faster?
- 4. Business Application – Business application: Aim for a gut reaction and pay special attention to how your marketing looks when scanned (as opposed to deliberately considered, because one rarely has the time or inclination to do that any more). – Pay attention to things people see first. In email marketing, your subject line and pre-header (the bit of text that’s most prominent on a mobile device, above the body of the email) should grab the reader—and speak to their pain, wants, needs, and emotions. – In blogging or other kinds of online content, pay special attention to headlines. (Spend as much time writing the headlines as you do the rest of the piece.)
- 5. #2 Our brains love images – Which means: Our brains process images much faster than text. Approximately 90 percent of all data the brain processes is visual. We remember pictures with text more than we remember text alone, according to one study. http://brainrules.blogspot.ca/2009/12/worth-thousand-words.html Which one is more appealing?
- 6. Business Application – Business takeaway: Use images in your brochures, on your website, in your email newsletter, and so on. But say no to stock photos in favor of more authentic, real images. – The camera on your phone is a powerful way to capture real, authentic moments with your customers or your community (a great task for an intern, by the way!) – You could also use something like the Web tool Canva (canva.com) or the mobile app Over (madewithover.com) to easily create your own custom images.
- 7. #3: Our brains especially love images of faces – Natural selection favored humans who could quickly identify threats from others and build relationships, research suggests. – Which means: We are wired from birth to recognize and pay attention to human faces. The part of the brain that processes human faces is right next to the part of the brain that processes emotions.
- 8. Business Application – Business takeaway: Use real humans in your marketing. But also consider faces on landing pages or emails, or specific web pages designed to drive a desired action. – Eye-tracking studies show that our brains will default to first look at human faces on a web page. What’s more, we’ll look where they are looking. – So entice interaction by including a face that looks toward a call-to-action button or bit of text.
- 9. #4 We seek belonging – Which means: “When people are free to do as they please, they usually imitate each other,” as author Eric Hoffer once wrote.
- 10. Business Application – Business takeaway: Remove anxiety, signal belonging, and build credibility by using social proof and signals—endorsements from well-known influencers in your market; badges or awards from TrustE or antivirus providers; media logos if those outlets have quoted or referenced you; customer testimonials woven throughout a site (and not exiled to a specific testimonials page); and social widgets and shares, assuming you have a solid social media program in place. – One more tip—use inclusive, specific language on any call to action to signal what Chicago- based marketer Andy Crestodina calls a “call to conform.” – So rather than having a sign-up box for a newsletter that says “We are the nation’s leading resource for home heating and cooling information and supplies. Subscribe now,” you might instead evoke belonging or connecting by saying “Join more than 35,000 contractors and homeowners who seek weekly heating and cooling tips and supplies.” – The first is about you, and it doesn’t offer a reason your visitor should care. The second is about the customer and evokes something much more powerful: belonging.
- 11. Conclusion – Brain Science a.k.a. Human psychology is a natural part of human being and understanding this and how to implement in business will give a huge boost to our business growth. Therefore, we need to be able to apply the knowledge into our business, not only for marketing, but for the operations.
- 12. Thank you =) Visit our corporate website: http://www.ventures.com.my Visit our websites for more bite-sized training materials for your team! Sales: http://www.SalesForSME.com Accounting: http://www.AccountingForSME.com HR: http://www.HRforSME.com