How to use Mobile Apps to Drive Loyalty
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UCS is a technology services company based in Sharjah, UAE that has over 20 years of experience creating digital experiences. They help brands use mobile apps to drive customer loyalty by acquiring, engaging, and retaining users. Apps allow brands to communicate directly with customers, provide value, and gain insights from customer interactions to improve the relationship over time. UCS recommends that brands develop high-quality, useful apps and promote them across channels to acquire new users and then engage and reward loyal users to strengthen the brand relationship.
How to use Mobile Apps to Drive Loyalty
- 1. HOW TO USE MOBILE APPS AS THE ENGINE TO DRIVE BRAND LOYALTY
- 2. UCS is a full-service multi- disciplined technology services company experienced in creating digital experiences across multiple platforms Unique Computer Systems
- 3. MORE THAN 800+ CLIENTS FOUNDING YEAR 2000 TEAM STRENGTH 70 % Technical Development 30 % Operations HEADQUARTER S CUSTOMER REACH SHARJAH United Arab Emirates Distribution Retail Consumer Goods Financial Services Manufacturing Warehousing Life Sciences And Other IndustriesAfrica Europe Middle East Asia Messaging Mobility Strategy Analytics Operations Business Transformation
- 4. Digital Communications Line of Business Mobility Solutions Web & Mobile Application Development Integration & Support Services Focus Areas
- 5. Clients
- 9. Why do Brands need to use Mobile Apps Apps provide a way for brands to engage with their customers pre and post-purchase. It also helps brands build loyalty. An app isn’t only a distribution medium. It’s a channel for communication and if used right, apps can help brands learn from, adapt to, and engage with your customers, so that they can address customer needs while simultaneously meeting business objectives. Having an app enables brands to provide their customers with a frictionless experience with the functionality of the app completely aligned with the company’s core business function.
- 10. What a Mobile App offers over other Channels • The ability to build brand relationship. • Having an app provides an opportunity for brands to Talk With their customers rather than Talk To their customer. • An app is always accessible, enabling users to use it at any time from anywhere. • Apps are a powerful and personalized service channel for your brand. If leveraged in the right way, mobile apps can serve as an evangelist for your brand.
- 11. Having a Mobile App Helps Acquire Customers Engage the Customers Measure the Interaction Retain the Customers
- 12. Acquire the Customer 1. Build an app with the customer’s needs in mind and how they will use the app. 2. The app should be created for the following reasons: • To make it easier for the customers to reach out and connect with the brand • Add value to their purchase • Resolve any issues they are facing and to answer any queries 3. The app should be relevant, easy-to-use and include the features needed to create a smooth experience for the customer.
- 13. Acquire the Customer 4. Use existing communication channels like social media channels and company website to inform customers about your mobile app. 5. Educate customers on how to use the app and highlight the benefits of the app. 6. Use the app, not to promote the brand, but to raise the affinity of the customer to the brand through the “utility value” it provides
- 14. Engage the Customer • Provide a reason for the customer to engage with your app on a regular basis • Allow them to personalize the app to their needs • Give them a reason to share their positive experience with the app • Provide them with a channel to reach out to and communicate with your brand
- 15. Measure • Monitor how customers are engaging with the app • Identify the content that customers find useful and relevant and the context in which they are using the apps. • Understand your customers based on their interactions with your brand through multiple communication channels and via the app
- 16. Retain the Customer 1. Instant gratification • Reward customers for loyalty with points, vouchers, discounts etc. • Make them feel special and valued 2. Gamification • Make loyalty entertaining and engaging 3. Listen to customer feedback and give them what they are looking for 4. Make the app fun, relevant and engaging
- 17. Conclusion A Mobile app is a brand utility that goes a long way towards enhancing the customer’s relationship with your brand. It provides a more personal channel for the brand and customer to communicate with each other. It also helps build brand loyalty. Using a mobile app brands can build awareness and recognition while growing their loyalty program and increasing the volume of transactions.
- 18. UNIQUE COMPUTER SYSTEMS ‘Enhancing Business Value Through Mobility’ VISIT US 21419, Sharjah, UAE Tel: +971 6 5254491 Fax: +971 6 5254343 info@ucssolutions.com Get in Touch We can help you develop a mobile app tailored to meet your business needs! Talk to us today.