How to Write a Great Presentation for Presentation Software

This document provides guidance on writing effective presentations. It recommends writing for the ear rather than for reading, with a focus on the presenter and live audience. The central message for the audience should be clear. Presentations should have a beginning, middle, and end, telling a story with an introduction, main points, and conclusion. The main points should be powerful, persuasive, positive, and limited to three or fewer. Presentations should appeal to logos (logic), pathos (emotion), and ethos (credibility). Visuals should use as few words as possible. The writing should consider the environment, audience, and concise yet interesting delivery of key information and ideas.