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Chris Duarte
Editor-in-chief, Trailhead
@TheChrisDuarte
How to Write the Trailhead Way
Simple tips for content creators
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
¶
needs more confetti
this
section
seems
wordy
add new paragraph here and add a unicorn
may need to add a glossary for all these terms
I think this could use a cat GIF
Forward-Looking Statements
Buy based on what’s available today.
And we *look forward* to your purchase.
(See what I did there?)
“It boldly explores cheeky new
nebulae on a rocketship fueled
by rainbows and unicorn glitter.”
- Writing Style module on Trailhead
writer reader writer + reader
Writer + Reader = Relationship
Adorable images from the Higher Ed trail on Trailhead
5
tips for writers
I’m talon you
owl the tips you
need to know.
Tip #1:
Use fewer words
Avoid edge cases
Use active voice and present tense
Minimum Viable Learning (MVL)
Tip #2:
Sound human
To fully optimize a scalable,
seamless solution, we’ll leverage
and utilize all value-added
mindshare and align resources. Now
let’s take this offline and circle back
for a quick win.
Read your writing out loud.
Tip #3:
Use stories
Unlock the power of
storytelling for your
readers
Use real stories or create
stories of your own
This is Doris Gilmore
Tip #4:
Take risks
Surprise and delight your
readers with the
unexpected
Take chances. Have no fear.
Tip #5:
Embrace feedback
Get good at hearing the
sweet and sour about
your work
It’s not about you.
It’s about the work.
“It’s not about you. It’s about the work.”
- Chris Duarte, Editor-in-chief, Trailhead
Prepare
yourself for
mic dropping
Gavin Austin
Principal Technical Writer
Trailhead modules written:
Write without
perfectionism or you’ll
never finish.
#micdrop
Michael Alderete
Lead Technical Writer
Trailhead modules written:
Start with the code.
#micdrop
Kieren Jameson
Trailhead Editor
Trailhead modules written:
Write about what you love.
And don’t limit yourself to only
what you know.
#micdrop
Mersedeh Jorjani
Senior Technical Writer
Trailhead modules written:
Write something you
would want to read.
#micdrop
Paul Dreyfus
Staff Writer
Trailhead modules written:
If you want to be a writer,
write as much as you can.
And when you’re not writing,
read--preferably something
hard.
#micdrop
Rob Becker
Senior Talent Development Manager
Trailhead modules written:
The fun way to learn should
also be the fun way to write!
How to Write the Trailhead Way by Chris Duarte
#micdrop
Justine Heritage
Trailhead Lead Writer
Trailhead modules written:
Avoid clichés like the plague.
Because what doesn’t
destroy you makes you
stronger, every cloud has a
silver lining, and the rest is
history.
P.S. Don’t cry over spilt milk.
#micdrop
The Trailblazer Writing Style badge Trailhead group & Twitter
Learn how we do what we
do, right on Trailhead
Join the conversation on the
Success Community
Talk with all the writers you
met today
Visit our medium publication
Read the 10-part writer
series
Stay up-to-date on
trailblazer stories
Resources
Learn more and stay in touch with us
https://medium.com/trailhead https://trailhead.salesforce.com/mo
dule/writing_style
https://twitter.com/trailhead
https://twitter.com/salesforcedocs
Trailhead group
Q&A
Justine
@jheritagesfdc
Rob
@robmbecker
Paul
@hotcorner6
Mersedeh
@merjorjani
Kieren
@KierenJameson
Michael
@Alderete_SFDC
Gavin
@GavinAustinSays
Thank Y u
How to Write the Trailhead Way by Chris Duarte

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How to Write the Trailhead Way by Chris Duarte

  • 1. Chris Duarte Editor-in-chief, Trailhead @TheChrisDuarte How to Write the Trailhead Way Simple tips for content creators
  • 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. ¶ needs more confetti this section seems wordy add new paragraph here and add a unicorn may need to add a glossary for all these terms I think this could use a cat GIF
  • 3. Forward-Looking Statements Buy based on what’s available today. And we *look forward* to your purchase. (See what I did there?)
  • 4. “It boldly explores cheeky new nebulae on a rocketship fueled by rainbows and unicorn glitter.” - Writing Style module on Trailhead
  • 5. writer reader writer + reader Writer + Reader = Relationship Adorable images from the Higher Ed trail on Trailhead
  • 6. 5 tips for writers I’m talon you owl the tips you need to know.
  • 7. Tip #1: Use fewer words Avoid edge cases Use active voice and present tense Minimum Viable Learning (MVL)
  • 8. Tip #2: Sound human To fully optimize a scalable, seamless solution, we’ll leverage and utilize all value-added mindshare and align resources. Now let’s take this offline and circle back for a quick win. Read your writing out loud.
  • 9. Tip #3: Use stories Unlock the power of storytelling for your readers Use real stories or create stories of your own
  • 10. This is Doris Gilmore
  • 11. Tip #4: Take risks Surprise and delight your readers with the unexpected Take chances. Have no fear.
  • 12. Tip #5: Embrace feedback Get good at hearing the sweet and sour about your work It’s not about you. It’s about the work.
  • 13. “It’s not about you. It’s about the work.” - Chris Duarte, Editor-in-chief, Trailhead
  • 15. Gavin Austin Principal Technical Writer Trailhead modules written: Write without perfectionism or you’ll never finish.
  • 17. Michael Alderete Lead Technical Writer Trailhead modules written: Start with the code.
  • 19. Kieren Jameson Trailhead Editor Trailhead modules written: Write about what you love. And don’t limit yourself to only what you know.
  • 21. Mersedeh Jorjani Senior Technical Writer Trailhead modules written: Write something you would want to read.
  • 23. Paul Dreyfus Staff Writer Trailhead modules written: If you want to be a writer, write as much as you can. And when you’re not writing, read--preferably something hard.
  • 25. Rob Becker Senior Talent Development Manager Trailhead modules written: The fun way to learn should also be the fun way to write!
  • 28. Justine Heritage Trailhead Lead Writer Trailhead modules written: Avoid clichés like the plague. Because what doesn’t destroy you makes you stronger, every cloud has a silver lining, and the rest is history. P.S. Don’t cry over spilt milk.
  • 30. The Trailblazer Writing Style badge Trailhead group & Twitter Learn how we do what we do, right on Trailhead Join the conversation on the Success Community Talk with all the writers you met today Visit our medium publication Read the 10-part writer series Stay up-to-date on trailblazer stories Resources Learn more and stay in touch with us https://medium.com/trailhead https://trailhead.salesforce.com/mo dule/writing_style https://twitter.com/trailhead https://twitter.com/salesforcedocs Trailhead group

Editor's Notes

  • #3: Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
  • #4: Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.