HRD12 Ttwitterversity Slides
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The document discusses the importance of human social networks and their online equivalents in fostering community and business performance. It emphasizes the necessity for employers to engage authentically in conversations about their organizations, accepting imperfection and leveraging social media for insight. Overall, it highlights that social media is a fundamental tool for building trust, collaboration, and understanding within and outside an organization.
HRD12 Ttwitterversity Slides
- 1. Twitterversity! Gareth Jones Doug Shaw 07880 742581 07736 518066 @garelaos @dougshaw1 www.linkedin.com/in/garethmjones www.linkedin.com/in/dougshaw1 www.garethjones.me www.stopdoingdumbthingstocustomers.com www.brubakerhr.com doug.shaw@wgalimited.com enquiries@brubakerhr.com
- 17. “Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu
- 18. This is no fad. It is not going away.
- 21. 100% support calls through community No agents or call centres Fastest growing Telco in the UK Net promoter score of 73
- 22. “The 300% increase in search engine placement for top keywords – a natural product of their community’s open, dynamic conversation – is itself worth millions”. Hewlett Packard Community
- 23. If its good enough for customers…
- 24. ..its good enough for candidates and employees too.
- 25. “Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012
- 26. M K T N G INNOVATION FEEDBACK INSIGHT HR CUSTOMERS NPD LOYALTY S A CANDIDATES ADVOCACY L E S TRUST OPENESS C S COLLABORATION U E S R T V
- 27. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION FEEDBACK HR INSIGHT CUSTOMERS NPD HR LOYALTY ADVOCACY S A CANDIDATES L E TRUST S OPENESS C S COLLABORATION U E S R T V
- 29. Control
- 30. “Employers need to … participate in the conversation on an informed, authentic basis. That sometimes means saying ‘as a company we are not perfect’ and admitting your mistakes” Mathew Davies. UK HR Director, Logica
- 31. You cant be social outside if you are not social inside INSIDE OUTSIDE M K T N G INNOVATION INNOVATION FEEDBACK FEEDBACK INSIGHT HR INSIGHT NPD CUSTOMERS NPD EMPLOYEES LOYALTY ADVOCACY LOYALTY ADVOCACY S A CANDIDATES L TRUST E TRUST OPENESS S OPENESS COLLABORATION C S COLLABORATION U E S R T V
- 32. The Social Business of the future INSIDE OUTSIDE INNOVATION Publishing Events FEEDBACK INSIGHT NPD Employees, Customers, LOYALTY Candidates ADVOCACY Training Research TRUST OPENESS Membership COLLABORATION
- 33. ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
- 34. Employer Brand ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
- 35. Food for thought… You no longer control access to the technology or content of the conversation so stop trying to. Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration. The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject. Social media exposes cracks in your engagement levels, it doesn’t cause them. There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay. Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.
- 36. Continue the discussion at the" The ConnectingHR Unconference: The power of a socially engaged organisation" " Wednesday 16th May 2012" " Book here:" http://chru.eventbrite.com
- 37. Thank you! Gareth Jones Doug Shaw 07880 742581 07736 518066 @garelaos @dougshaw1 www.linkedin.com/in/garethmjones www.linkedin.com/in/dougshaw1 www.garethjones.me www.stopdoingdumbthingstocustomers.com www.brubakerhr.com doug.shaw@wgalimited.com enquiries@brubakerhr.com