Htsas Taipei week2 Bernard 20141007
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The document outlines lectures on starting startups by sharing insights from experts like Paul Graham and Adora Cheung. It emphasizes the importance of understanding the industry, building a minimal viable product, and focusing on user experience and growth strategies. Key takeaways include trusting one's instincts, working with smart people, and optimizing marketing strategies while learning from customers.
![How
to
Start
a
Startup
Taipei
Study
Group
Lecture
3
&
4
!
[2014.10.06]](https://image.slidesharecdn.com/htsastaipeiwk2bernard20141007-141008003655-conversion-gate02/85/Htsas-Taipei-week2-Bernard-20141007-1-320.jpg)
Htsas Taipei week2 Bernard 20141007
- 1. How to Start a Startup Taipei Study Group Lecture 3 & 4 ! [2014.10.06]
- 2. 2
- 3. Study Group - 模式與目的 • 重點深入解釋 • 講者經驗分享 • 促進討論 / facilitate discussion Solid understanding | 紮實的理解
- 4. 互相認識⼀一下 • 正在創業 (六個月以上) • 準備 (六個月之內) / 剛創業 • 其他
- 5. 3 講者介紹
- 6. Paul Graham • Founder(of(Y(Combinator,(Programmer,( Venture(Capitalist,(Essayist( • PhD,(Computer(Science(from(Harvard( University( !Y!Combinator! • An(American(seed(accelerator • Since(2005,(Y(Combinator(has(funded(over( 700(startups.( • Scribd,(Reddit,(Dropbox,(Airbnb,(etc.( 3 Reading: 矽⾕谷創業之⽗父 - Paul Graham
- 7. 3 Adora Cheung • CEO$$Co'Founder$of$Homejoy$ • Master's$in$economics$from$the$University$ of$Rochester$ Homejoy' • A$house$cleaning$startup$founded$in$2010$ • YC$S10$ • With$a$year$and$a$half,$Homejoy$offers$its$ services$in$31$different$ciKes$in$the$U.S.,$ Canada$and$U.K.$ • Over$1,000$cleaners$as$of$early$2014$ Reading: 清掃⼀一個更快樂的家：Homejoy
- 8. 3 Bernard Chan • Founder(of(ALPHA(Camp( • MIT(MBA,(TMI(EIR,(Yahoo!(Asia(Director,( several(startup(teams:(Cimaron,(Babeeta,( iClick(InteracFve,(( ALPHA%Camp% • Asia(first(Startup(School( • Teach(core(skills(required(to(succeed(in( startups( • 10(Week(Startup(Bootcamp(that(teaches(Web( Development,(Mobile(App(Development,(( MarkeFng((Growth(
- 9. 9
- 10. 10 週新創事業實戰營 10 全端設計與 開發 Mobile App 開發 行銷實戰技 Full Time Full Time Part Time
- 11. 2015 . 03 . 01 開課 2015 年初開始接受報名 hCp://www.alphacamp.tw 30多家 Startup 夥伴 提供實習/工作 機會 40多位 台灣，香港， 美國的導師與 顧問團隊 3 項 Startup 實 戰能力 10 週 結合理論與 實做的專業 特訓
- 12. HTSAS: Lecture 3 4 • Lecture 3: Counterintuitive Parts of Startups, and How to Have Ideas • Lecture 4: Building Product, Talking to Users, and Growing
- 13. ⼤大學⽣生該創業嗎？
- 14. 您該創業嗎？
- 15. Startups are very Counterintuitive ! ! 與直覺相反
- 16. Startup not small version of big company! ! Steve Blank
- 17. 1. Trust your instinct on people
- 18. 2. To succeed in a startup is not expertise in startups
- 19. Expert of your users
- 20. Why Startups Need to Focus on Sales, Not Marketing! ! ! ! Jessica Livingston Do things that don’t scale! ! Paul Graham
- 21. Expert of your users
- 22. 3. Startup is where gaming the system stops working
- 23. 4. If you start a startup! it will take over your life
- 24. 創業 不是 辦社團
- 25. 創業是 ⾰革命
- 26. ⾹香港 加油
- 27. 5. Nobody can tell who / when! can succeed in a startup
- 28. 6. Turn your brain into the type that has startup ideas unconsciously
- 29. IDEA | CO-FOUNDER 點⼦子 | 團隊
- 30. 如何為你的創業做準備 • Learn a lot about things that matter! ! • Work on things that stretch you! ! • Work with smart people! !
- 31. Work on things that stretch you
- 32. Work on things that interest you
- 33. Work on things that! is meaningful to you
- 34. That’s how you build ! domain expertise
- 35. That’s how you find ! passion
- 36. Best reason to start a startup! ! You cannot not do it
- 37. 37 “Live in the future,! then build what’s missing! ! Paul Graham http://paulgraham.com/startupideas.html
- 38. “⼤大學⽣生不要創業”
- 39. Q A!
- 40. Any value in MBA for people who want to start startups?! NO!
- 41. 1) Build Products! ! 2) Learn about your Customers
- 42. But…
- 43. What would you learn in college right now? Follow your own curiosity!
- 44. How to work effectively? Have kids! ! Set a forcing function!
- 45. Just Learn
- 46. HTSAS: Lecture 3 4 • Lecture 3: Counterintuitive Parts of Startups, and How to Have Ideas • Lecture 4: Building Product, Talking to Users, and Growing
- 47. How to Grow Users
- 48. Start with. . .
- 49. Build something people want (and actually use)
- 50. Step 1 成為該產業的專家 (注意：不是創業的專家)
- 51. 成為該產業的專家 • Work in the industry / business － 不是產學 結合，⽽而是直接進⼊入業界) • Passion - Dustin: you cannot not do it
- 52. Step 2 從一個群組開始 Segment / Target Audience (TA)
- 53. Step 3! ! 設計完整的用戶體驗 Storyboard
- 54. Raised USD 8M with - ! • Pure front end prototype! • Video! • Pitch Presentation
- 55. 設計完整的⽤用⼾戶體驗 Discovery On-boarding Using Feedback! ! Complete user path
- 56. Minimal Viable Product! ! MVP: Smallest feature set to solve the problem
- 57. One Liner! ! “Get your place cleaned for $20 / hr”
- 59. Talk to Users
- 60. Retention
- 61. Net Promoter Score (NPS) 從 1 到 10，你會向朋友推薦我的產品嗎？
- 63. Honesty Curve
- 64. 收費：讓客戶回饋更真實 Honesty level Distance of! Relationships Paid Your! mom Your! friends Free Random! users
- 65. Optimize for your current stage of growth! ! 針對你現在的成⻑⾧長期做產品優化
- 66. About Growth
- 67. About Growth • 集中資源 / 學習在⼀一個⾏行銷管道，儘量優化 • Three type growth! 1. Sticky - 挖深! 2. Viral - ⼝口碑推薦! 3. Paid - 付費媒體
- 68. Customer Lifetime Value (CLV)! ! Lifetime Value (LTV)
- 69. Lifetime Value Examples https://blog.kissmetrics.com/how-to-calculate-lifetime-value/
- 70. Cohort Analysis
- 71. Cohort Analysis：檢視產品的進步 Active (paying)! users (加了⼀一堆功能後） Version 1 Time Version 2! core happy customers 100% 50% Month 0 Month 5 Month 12
- 72. Referral program: when users are engaged love you
- 73. LTV CAC! ! ⾏行銷，就是敢花錢！
- 74. LTV CAC! ! ⾏行銷，就是當找到公式後，敢花錢！
- 75. Grow Sustainably
- 76. 76 How to Start a Startup@ NTUST + ALPHA CAMP https://www.facebook.com/groups/711600318891195/?ref=br_tf
- 77. 週⼆二開課前! ! 下⼀一周的問題! ! po 在粉絲⾴頁上
- 79. 明天 12:00 報名
- 80. FREE! ! ⾃自⼰己帶便當
- 81. ~ END ~ ! http://alphacamp.tw