Hello Melissa Cooper @mississa Huge Data, Little Screen   Assisting mobile users find information quickly using site search on the go.
Design challenge What is out there User research Site Model  Hello Agenda
About me Melissa Cooper @mississa
✔   In site search  x  SEO  x   Apps Scope
About Search Scope
Scope Click? Trackball? Gesture? Operating System? Screen size? Javascript? Flash?
Scope Search Information Goal:  simplify a complex search Context Broad Audience
Scope Without watering down the experience
Scope Competitor Analysis
Mobile Search Patterns Browse model
Mobile Search Patterns
Mobile Search Patterns
Mobile Search Patterns Keyword and location
Mobile Search Patterns Get the app! Recent redesign
Mobile Search Patterns Advanced input Sorry  
Mobile Search Patterns No music? (no reggae)
Mobile Search Patterns Define your search
Mobile Search Patterns
Harsh reality Mobile search Patterns
Search Insight Good results give users confidence
Search Insight Search entry is key to quality results
Faceted Search Search
Faceted Search Search
Design for possibilities Search Insight
Make options visible Quick entry results Support specific criteria Provide refinement  Search feedback Support repeat users Goal Quality results
Scenario Context is complex
What is on in my area? What is coming up? What suits my   interests? What is on next week? What free? Scenario
Scenario When? Where? How much? How do I get there? What is it about
Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address…  Any reggae coming up? What’s on this weekend?
Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address…  Any reggae coming up? What’s on this weekend? Date  Category  Location  Venue  Keyword
Scenario Date 21st Dec Next weekend Date range Location Perth Near me Venue /  Address Venue Artist Event type Keyword Music Genre Taste Activity Category
ABC’s The Big Diary goes mobile Mobile Search Patterns
Home Page Featured Events The Big Diary  Location Keyword / location Category Date My Diary ABC Mobile nav Default location Content Affordance Simple input & retention Customise Quick-links Popular Quick-links Advanced Options Shortlist
Search Results Search Feedback  And Refinement The Big Diary  Events in <Location> Events Listings ABC Mobile nav Pagination Clear Search  Feedback Allow users to refine Easy to scan listings Skip  results <Event Title> <Category> <venue> 03 Oct <Event Title> <Category> <venue> 03 Oct
Event Details Image The Big Diary  Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Shortlist Share Map Next result Venue Sub-Cat
The Big Diary Image The Big Diary  Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Search Feedback  And Refinement The Big Diary  Events in <Location> Events Listings ABC Mobile nav Pagination Featured Events The Big Diary  Location Keyword / location Category Date My Diary ABC Mobile nav Search Feedback  And Refinement The Big Diary  Events in <Location> Events Listings ABC Mobile nav Pagination
✔   Make options visible ✔   Quick entry results ✔   Support specific criteria ✔   Provide refinement  ✔   Search feedback ✔   Support repeat users Goal Quality results
Resources Thank you Images by: Web pages as graphs by  http://www.aharef.info/static/htmlgraph/   South Park avatar powered by  http://www.sp-studio.de/   Our direction by  T_Bal Reflections of Amsterdam – Alice in Wonderland by  AmsterS@m  - The Wicked  Reflectah   Empty sack by  NickySmith   Karate Class by  gdraskoy   Red/Yellow by  pietroizzo   Turn to clear vision by  Philipp Klinger   Grand Street: Texting by  moriza   Against the wall by  Shanghai Sky   Things We Lost Along The Way | 130.365 by  Stephan Geyer   (4 + 1) by  Surukei   Mobile sites presented: Ticketmaster USA,  http://www.ticketmaster.mobi/   Upcoming, Yahoo,  http://m.upcoming.mobile.com Yelp,  http://mobile.yelp.com   Under the Radar, NZ,  http://m.utr.co.nz   MSN Your Gigs,  http://mobile.yourtime.com.au/gigs   Special thanks to… My presentation user group: Adrian Wiggins, Robyn Webster, Katherine Barnsley,  Paul Hart, Eleanor Bell, Manuela Davidson, ABC Mobile Core Team and ABC Innovations.
Questions? Thank you Acknowledgements ABC Innovation, 2ergo, UX Team Fairfax Digital, UTS  Melissa Cooper [email_address] @mississa

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Huge Data, Little Screen: Assisting Mobile Users Finding Information Quickly Using Site Search.

  • 1. Hello Melissa Cooper @mississa Huge Data, Little Screen Assisting mobile users find information quickly using site search on the go.
  • 2. Design challenge What is out there User research Site Model Hello Agenda
  • 3. About me Melissa Cooper @mississa
  • 4. In site search x SEO x Apps Scope
  • 6. Scope Click? Trackball? Gesture? Operating System? Screen size? Javascript? Flash?
  • 7. Scope Search Information Goal: simplify a complex search Context Broad Audience
  • 8. Scope Without watering down the experience
  • 10. Mobile Search Patterns Browse model
  • 13. Mobile Search Patterns Keyword and location
  • 14. Mobile Search Patterns Get the app! Recent redesign
  • 15. Mobile Search Patterns Advanced input Sorry  
  • 16. Mobile Search Patterns No music? (no reggae)
  • 17. Mobile Search Patterns Define your search
  • 19. Harsh reality Mobile search Patterns
  • 20. Search Insight Good results give users confidence
  • 21. Search Insight Search entry is key to quality results
  • 24. Design for possibilities Search Insight
  • 25. Make options visible Quick entry results Support specific criteria Provide refinement Search feedback Support repeat users Goal Quality results
  • 27. What is on in my area? What is coming up? What suits my interests? What is on next week? What free? Scenario
  • 28. Scenario When? Where? How much? How do I get there? What is it about
  • 29. Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address… Any reggae coming up? What’s on this weekend?
  • 30. Scenario Where is <artist> playing? What is on at the powerhouse? Oops, forgot the address… Any reggae coming up? What’s on this weekend? Date Category Location Venue Keyword
  • 31. Scenario Date 21st Dec Next weekend Date range Location Perth Near me Venue / Address Venue Artist Event type Keyword Music Genre Taste Activity Category
  • 32. ABC’s The Big Diary goes mobile Mobile Search Patterns
  • 33. Home Page Featured Events The Big Diary Location Keyword / location Category Date My Diary ABC Mobile nav Default location Content Affordance Simple input & retention Customise Quick-links Popular Quick-links Advanced Options Shortlist
  • 34. Search Results Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination Clear Search Feedback Allow users to refine Easy to scan listings Skip results <Event Title> <Category> <venue> 03 Oct <Event Title> <Category> <venue> 03 Oct
  • 35. Event Details Image The Big Diary Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Shortlist Share Map Next result Venue Sub-Cat
  • 36. The Big Diary Image The Big Diary Event title Add to shortlist Details My Diary / share ABC Mobile nav Events like this one Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination Featured Events The Big Diary Location Keyword / location Category Date My Diary ABC Mobile nav Search Feedback And Refinement The Big Diary Events in <Location> Events Listings ABC Mobile nav Pagination
  • 37. Make options visible ✔ Quick entry results ✔ Support specific criteria ✔ Provide refinement ✔ Search feedback ✔ Support repeat users Goal Quality results
  • 38. Resources Thank you Images by: Web pages as graphs by http://www.aharef.info/static/htmlgraph/ South Park avatar powered by http://www.sp-studio.de/ Our direction by T_Bal Reflections of Amsterdam – Alice in Wonderland by AmsterS@m - The Wicked Reflectah Empty sack by NickySmith Karate Class by gdraskoy Red/Yellow by pietroizzo Turn to clear vision by Philipp Klinger Grand Street: Texting by moriza Against the wall by Shanghai Sky Things We Lost Along The Way | 130.365 by Stephan Geyer (4 + 1) by Surukei Mobile sites presented: Ticketmaster USA, http://www.ticketmaster.mobi/ Upcoming, Yahoo, http://m.upcoming.mobile.com Yelp, http://mobile.yelp.com Under the Radar, NZ, http://m.utr.co.nz MSN Your Gigs, http://mobile.yourtime.com.au/gigs Special thanks to… My presentation user group: Adrian Wiggins, Robyn Webster, Katherine Barnsley, Paul Hart, Eleanor Bell, Manuela Davidson, ABC Mobile Core Team and ABC Innovations.
  • 39. Questions? Thank you Acknowledgements ABC Innovation, 2ergo, UX Team Fairfax Digital, UTS Melissa Cooper [email_address] @mississa