Human relations:Language and Communication.ppt
- 1. PERSUASIVE STRATEGIES Unveiling the art of influence
- 2. PERSUASION – AN OVERVIEW To be filled
- 3. RECIPROCITY • Definition and Concept: Consider that you share your snacks with a friend. There is pretty good chance that they will share theirs with you later. That is exactly what reciprocity is. • Examples of Reciprocal Strategies: Giving treats, free samples which is like a friendly exchange that makes people want to give back. • Impact on Decision-Making: It builds trust and makes people more likely to help out.
- 4. SCARCITY • Introduction to Scarcity: If your favourite game announces that it will only be available for a limited time period, you tend to want to play it as much as you can. • In the real world: Limited discounts in stores or limited edition products create excitement among people, making things feel special. • Creating Urgency Effectively: Countdowns or limited-time offers make us act fast, fearing we might miss out on it.
- 5. AUTHORITY • Understanding Authority in Persuasion: Picture a superhero giving advice – we're more likely to listen because they know what they're talking about. • Building and Demonstrating Authority: Showing certificates or using experts in ads makes people trust and believe in what's being said. • Cases of Successful Authority Implementation: Celebrities endorsing products or experts sharing positive reviews make us more likely to trust and try.
- 6. CONSISTENCY • Basic Principle: It is a psychological phenomenon that makes people want to act in ways that are consistent with their previous decisions, beliefs, and values. • Influence of Prior Commitments: Events such as making promises or writing pledges makes us more likely to stay true to our word. • In the real world: For example, organizations might first ask you to donate a small amount. Then they request for a monthly contribution of the same. And finally they ask for an increment in your regular contribution.
- 7. LIKING • The Role of Likability in Persuasion: We are more likely to be persuaded by people we like and those we want to be liked by. In other words, the more you like someone the more likely you are to say “yes” to them. • Strategies for Enhancing Likability: Being friendly, exchanging compliments, and working together create a bond. • Case Studies on Liking in Action: A user is much more likely to be interested in a company, product, or service if the salesperson, or spokesperson, is someone the user is close to or fond of.
- 8. SOCIAL PROOF • Unpacking Social Proof: It's like trying a new restaurant because everyone says it's amazing – we trust what others do. • Leveraging Testimonials and Reviews: Reading positive reviews or hearing stories from others makes us more likely to try something. • Impact on Consumer Behavior: When we see others doing something, we often want to join in too.
- 9. EMOTIONAL APPEAL • Emotional Persuasion Techniques: Imagine a heartwarming story making you want to help – emotions play a big role in our choices. • Connecting with Audiences Emotionally: Sharing feelings and experiences creates a connection that goes beyond just facts. • Balancing Logic and Emotion in Persuasion: It's like making a decision with both your head and heart – finding the right mix makes persuasion powerful.