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Human-centered design (HCD, also human-centred design, as used in ISO standards)
WHAT IS HCD
HUMAN-CENTERED DESIGN (HCD) IS A CREATIVE
PROBLEM-SOLVING PROCESS THAT BEGINS WITH
UNDERSTANDING HUMAN NEEDS AND ENDS WITH
INNOVATIVE SOLUTIONS TO ADDRESS THOSE
NEEDS.
SIGNIFICANCE OF HUMAN
CENTERED DESIGN
ENHANCING USER EXPERIENCE
BY INVOLVING USERS THROUGHOUT THE DESIGN PROCESS, HCD
ENSURES THAT THE FINAL PRODUCT IS INTUITIVE, EASY TO USE, AND
ENHANCES THE USER EXPERIENCE.
BOOSTING BUSINESS SUCCESS
HUMAN-CENTERED DESIGN NOT ONLY ENHANCES THE USER
EXPERIENCE BUT ALSO CONTRIBUTES TO THE LONG-TERM SUCCESS
AND SUSTAINABILITY OF BUSINESSES THROUGH THIS CREATIVE
PROCESS OF TAILORING TO PRODUCTS OR SERVICES TO MATCH
USERS INDIVIDUAL REQUIREMENTS.
THE HUMAN CENTERD DESIGN
PROCESS
1. INTERVIEW
OBSERVE AND ASK QUESTIONS TO SEE THINGS FROM
THEIR POINT OF VIEW
2. PROTOTYPE
PROTOTYPING IS A PRACTICAL WAY FOR DESIGNERS TO
BRING THEIR IDEAS TO LIFE, GATHER VALUABLE
INSIGHTS BY CREATING LOW-COST EXPERIMENT
THE HUMAN-CENTERED DESIGN
PROCESS
3. FEEDBACK
PUT THE IDEAS AND PROTOTYPES TO TEST AND SHARE THEM WITH
YOUR TARGET AUDIENCE—TO GAIN FEEDBACK. THIS IS WHERE
DESIGNERS IDENTIFY FLAWS, WEAKNESSES, AND GAPS IN THE
DESIGN, IMPROVING IT ALONG THE WAY.
4. FINAL
AFTER COMPLETING INTERVIEW, PROTOTYPE AND FEEDBACK, NOW
TIME TO FINALIZE, TAKE YOUR PRODUCT TO MARKET AND REFINE
YOUR BUSINESS MODEL.
HOW TO USE HUMAN-CENTERED DESIGN
TO MAKE A BETTER WORLD
HUMAN-CENTERED DESIGN IS A PRACTICE WHERE
DESIGNERS FOCUS ON PEOPLE'S NEEDS NOT AS
INDIVIDUALS BUT AS SOCIETIES WITH COMPLEX, DEEP-
ROOTED PROBLEMS WHICH CAN BE –
1. WORKING WITH POPULATION
2. ANALYSIS OF SOCIAL, ECONOMIC AND
ENVIRONMENTAL SYSTEM.
BY ADOPTING A HUMAN-CENTERED APPROACH,
DESIGNERS CAN PLAY A VITAL ROLE IN TACKLING
COMPLEX SOCIETAL CHALLENGES AND DRIVING
POSITIVE SOCIAL CHANGE.
CONCLUSION
ULTIMATELY, THE HUMAN-CENTERED DESIGN
PROCESS IS FOR ANYONE WHO WANTS TO CREATE,
LEAD, OR GENERATE SOLUTIONS. HCD IS FOR
ANYONE WHO CAN IDENTIFY WICKED PROBLEMS,
EMPATHIZE WITH THE PAINS AND NEEDS PEOPLE
EXPERIENCE, AND IMAGINE SOMETHING THAT DOES
NOT YET EXIST, ACCELERATING COLLABORATIVELY
FROM IDEA TO EXECUTION.
“
”
“DESIGN IS NOT JUST WHAT IT
LOOKS LIKE AND FEELS
LIKE. DESIGN IS HOW IT
WORKS.” - STEVE JOBS
THANK YOU

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Human-centered design (HCD, also human-centred design, as used in ISO standards)

  • 2. WHAT IS HCD HUMAN-CENTERED DESIGN (HCD) IS A CREATIVE PROBLEM-SOLVING PROCESS THAT BEGINS WITH UNDERSTANDING HUMAN NEEDS AND ENDS WITH INNOVATIVE SOLUTIONS TO ADDRESS THOSE NEEDS.
  • 3. SIGNIFICANCE OF HUMAN CENTERED DESIGN ENHANCING USER EXPERIENCE BY INVOLVING USERS THROUGHOUT THE DESIGN PROCESS, HCD ENSURES THAT THE FINAL PRODUCT IS INTUITIVE, EASY TO USE, AND ENHANCES THE USER EXPERIENCE. BOOSTING BUSINESS SUCCESS HUMAN-CENTERED DESIGN NOT ONLY ENHANCES THE USER EXPERIENCE BUT ALSO CONTRIBUTES TO THE LONG-TERM SUCCESS AND SUSTAINABILITY OF BUSINESSES THROUGH THIS CREATIVE PROCESS OF TAILORING TO PRODUCTS OR SERVICES TO MATCH USERS INDIVIDUAL REQUIREMENTS.
  • 4. THE HUMAN CENTERD DESIGN PROCESS 1. INTERVIEW OBSERVE AND ASK QUESTIONS TO SEE THINGS FROM THEIR POINT OF VIEW 2. PROTOTYPE PROTOTYPING IS A PRACTICAL WAY FOR DESIGNERS TO BRING THEIR IDEAS TO LIFE, GATHER VALUABLE INSIGHTS BY CREATING LOW-COST EXPERIMENT
  • 5. THE HUMAN-CENTERED DESIGN PROCESS 3. FEEDBACK PUT THE IDEAS AND PROTOTYPES TO TEST AND SHARE THEM WITH YOUR TARGET AUDIENCE—TO GAIN FEEDBACK. THIS IS WHERE DESIGNERS IDENTIFY FLAWS, WEAKNESSES, AND GAPS IN THE DESIGN, IMPROVING IT ALONG THE WAY. 4. FINAL AFTER COMPLETING INTERVIEW, PROTOTYPE AND FEEDBACK, NOW TIME TO FINALIZE, TAKE YOUR PRODUCT TO MARKET AND REFINE YOUR BUSINESS MODEL.
  • 6. HOW TO USE HUMAN-CENTERED DESIGN TO MAKE A BETTER WORLD HUMAN-CENTERED DESIGN IS A PRACTICE WHERE DESIGNERS FOCUS ON PEOPLE'S NEEDS NOT AS INDIVIDUALS BUT AS SOCIETIES WITH COMPLEX, DEEP- ROOTED PROBLEMS WHICH CAN BE – 1. WORKING WITH POPULATION 2. ANALYSIS OF SOCIAL, ECONOMIC AND ENVIRONMENTAL SYSTEM. BY ADOPTING A HUMAN-CENTERED APPROACH, DESIGNERS CAN PLAY A VITAL ROLE IN TACKLING COMPLEX SOCIETAL CHALLENGES AND DRIVING POSITIVE SOCIAL CHANGE.
  • 7. CONCLUSION ULTIMATELY, THE HUMAN-CENTERED DESIGN PROCESS IS FOR ANYONE WHO WANTS TO CREATE, LEAD, OR GENERATE SOLUTIONS. HCD IS FOR ANYONE WHO CAN IDENTIFY WICKED PROBLEMS, EMPATHIZE WITH THE PAINS AND NEEDS PEOPLE EXPERIENCE, AND IMAGINE SOMETHING THAT DOES NOT YET EXIST, ACCELERATING COLLABORATIVELY FROM IDEA TO EXECUTION.
  • 8. “ ” “DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.” - STEVE JOBS THANK YOU

Editor's Notes

  • #3: Human-centered design is a creative problem-solving process that begins with understanding human needs and ends with innovative solutions to address those needs.