Hunter and Bard : The Basics
- 1. Connecting is an Art
- 4. I am a mom, partner, helper, I dislike doing dishes and I am forever looking for the perfect bag… I am the Marketing Manager at Hunter and Bard – a digital marketing agency
- 5. This is the best part of my life
- 6. I am passionate about coffee
- 7. What is Internet Marketing
- 8. What is your goal? Goals Goals Goals Actions Measure
- 9. Let’s start…..Do you have a website? www.yourname.com/me/org/ Where to host your site?
- 10. What we have to think about Consistency Typography Portability Speed Content Accessibility Technology Interaction
- 11. Start with a paper and pencil
- 12. Basics Logo top left – tagline linked to home page Home – first in main navigation or logo I like breadcrumbs – just below navigation shows where you are coming from Navigation top horizontal – sub on left Footer: privacy statement, sitemap contact (use your footer for lots of extras)
- 13. Speed Load fast (technical speed) To the point (speed of content) Scannable (structural speed)
- 14. Content Publish – regularly Editorial calendar Value – relevant content News
- 15. Accessibility Cross browser cross platform Google – SEO friendly Mobile
- 16. Bold! Grab their attention Branding Colors Typography Photos Video
- 17. Website Trends 2012 Big – type headers footers images call to action everything Less is more – minimalistic Clean Not only about beauty it is about function
- 18. Interaction Let them contribute content Social networks are a fantastic way to share content. Addthis, Sharethis, Facebook Like , Tweet button for Twitter , Pin or LinkedIn Share Let them easily share a good summary of your content with their networks.
- 19. SEO
- 20. SEO Google Power! SEO strategies help you get found on search engines and boost your rankings for target keywords while delivering targeted, highly convertible traffic. Keyword SEO Strategy Link Building WordPress – (using plug-in -Yoast ) Note: Don’t forget the other search engines
- 21. Real-Time and SEO integration Streamline your real-time activities into your online assets. Twitter, blogs, websites, Facebook, LinkedIn, Foursquare and the newbie Pinterest. Check out the newest addition to Google tools: http://www.thinkwithgoogle.com/insights/to ols/real-time-insights/
- 22. What to do? Get Universal! Video (with Sitemaps) Images (with Sitemaps) News (with Sitemaps) Products (with Feed) Update Your Content Again: Google loves fresh content
- 23. What hurts SEO Paid links Scraping – taking from other people Link farming Titles SEO’d bad – capitals
- 24. Social Media
- 25. What is Social Media Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social media uses web and mobile based technologies to turn communication into interactive dialogues
- 26. So … What is it? Forget what I just said! Social media is just basic conversation like what you do everyday. Conversation
- 27. GOALS
- 28. Social Media Funnel – Goals Bring users into your website Contest Sales Credibility - Visibility Build brand awareness Stay connected to your audience Customer service Engage with your target as a friend
- 29. Why Social Media Higher customer lifetime value Happy customer is happy will recommend Builds Goodness Bottom line: Increase your company sales
- 30. I don’t get social media?
- 31. Really – How? Research – which social media platforms will work for you (Facebook – LinkedIn – Twitter –Pinterest- Blog – G+ - Quora ) Research, Listen and understand (listen to what your target is saying about your business, understand who's talking about you and who is not Follow people of common interests – start discussion in groups – share content that your target audience will find useful (it takes time) Define communication objectives Plan your action! Once you understood what your audience is saying next step is to respond Engage Measure (according to your objectives)
- 32. Which Platform? Where is your target? Facebook Personal Profile Business Fan Page LinkedIn Personal Profile Company Profile Twitter Pinterest Blog YouTube Other
- 34. Just Do It! Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time. Responsibility—Build this into your action plan (communications, take action) and plan to ‘rotate’ responsibility. Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.
- 35. About.me/ShariWrightPilo Twitter: shari_pw You can find me here: Facebook/shariwrightpilo Hunter and Bard : http://hunterandbard.com/people/sh ari-wright-pilo/ Facebook/hunterandbard LinkedIn: http://www.linkedin.com/in/shariwri ghtpilo Email: shari@hunterandbard.com Skype: shari.wright.pilo