Hyper Island hösten 2010
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The document discusses trends in human attitudes and behaviors related to technology and the internet. It covers four key trends: 1) identity is online, 2) the importance of social networks, 3) people see themselves as part of the internet, and 4) most people do not care deeply about technology itself. It also provides five action points for businesses: focus on conversation not just content, size matters for reach and influence, consider both dedicated and diversified players, invest in developing expertise, and lead by example in adopting new approaches. Finally, it outlines several emerging directions for the internet including the shift to real-time and augmented experiences and the growing importance of collaborative and ubiquitous connections.
![AN D N OW ?
Start doing
• Walk the talk [sic]
• Live the media
• It IS personal (but maybe not private)
• Never again say: ”where do people find the
time for that?
• Have ”playdays” - it's supposed to be fun](https://image.slidesharecdn.com/hyperisland-100909154519-phpapp02/85/Hyper-Island-hosten-2010-95-320.jpg)
Hyper Island hösten 2010
- 1. Human trends – and attitudes
- 5. I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?
- 7. I N TRO
- 8. M Y M ISSION Help businesses make money tomorrow
- 9. M Y ATT I TUDE When I get sad I stop being sad and be AWESOME instead
- 10. MY W ORL D
- 11. M Y F AM IL Y
- 12. I N TRO
- 13. Chapter one attitude
- 14. TH E ATT I TUDE Millions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - keep the faith;)
- 15. M IN DSE T
- 16. M IN DSE T
- 17. M IN DSE T
- 18. TH E V I SION ”Predicting the next 5,000 days of the web”
- 19. M AKE ME N TA L N OTE Watch every movie on ted.com
- 20. TH E V I SION ”One machine”
- 21. TH E VI SIO N 1 HB (Human brain) • 1,5 billion PC • 3 billion cellphones • 30 million servers • 60 trillion links
- 22. TH E V I SION 6 billion ”one machine”
- 23. TH E P ROB LE M The only thing we know for sure about the future is that we will be wrong!
- 24. H ISTO R Y ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
- 25. M AKE ME N TA L N OTE Clay Shirky : ”Here comes everybody”
- 26. OK , T HE FUTU RE
- 27. TH E F UTU RE I S N OW
- 28. Chapter two Darwin & the two big ones
- 29. SP E E D Darwins law
- 30. SP E E D OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
- 31. AN D THE MA GN I TUDE 300 services / day
- 32. TH E BIG TWO Google: ”all the information” Facebook: ”all the people”
- 34. W WG D
- 35. M AKE ME N TA L N OTE don't buy reports
- 36. A NOTE
- 37. Chapter three four trends, for real
- 38. FOUR TRE N DS
- 39. FOUR TRE N DS, FO R RE AL Four things • You are your identity • You are your network • You are internet • You don't care. Kind of.
- 40. 1. ID E NT I TY
- 41. 1. ID E NT I TY
- 42. 1. ID E NT I TY
- 43. 1. ID E NT I TY
- 44. 1. ID E NT I TY real soon
- 45. 2 . N E TWO R K the social graph...
- 46. 2 . N E TWO R K ... it's people
- 47. 2 . N E TWO R K and always has been...
- 48. 2 . N E TWO R K social knots
- 49. 2 . N E TWO R K
- 50. 3 . YO U A RE I NTE R N E T Sharing is caring
- 51. 3 . YO U A RE I NTE R N E T
- 52. 3 . YO U A RE I NTE R N E T Transparency vs. integrity
- 53. 3 . YO U A RE I NTE R N E T Ur Resumé 14/4 2009
- 54. 3 . YO U A RE I NTE R N E T then...
- 55. 3 . YO U AR E IN TE R NE T
- 56. 3 . D U ÄR IN TE RN E T
- 57. 4 . YO U D ON 'T C ARE The geeks don't rule
- 58. 4 . YO U D ON 'T C ARE A new solution to an old problem?
- 59. 4 . YOU DO N 'T C ARE ”One machine”
- 60. 4 . YO U D ON 'T C ARE Ubiqutuous
- 61. 4 . YO U D ON 'T C ARE A new look at knowledge
- 62. 4 . YO U D ON 'T C ARE It all comes together
- 63. 4 . YOU DO N 'T C ARE It's a new way
- 64. 4 . YOU DO N 'T C ARE and we really don't care
- 65. 4 . YOU DO N 'T C ARE
- 66. 4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap
- 67. CON CLUSIO N 4 abstract & 2 direct • You are your identity • You are your network • You are internet • You don't care. Kind of. • Close eyes on Google och Facebook • Speed and adaptability is a MAJOR issue (know your Darwin)
- 68. Chapter four five actionpoints for businesses
- 69. N OTE S TO M E DI A
- 70. 50% 55% 60% 65% 70% 75% 80% 19 90 19 92 19 94 19 96 19 98 20 00 20 02 20 04 20 06 H AR D FA CTS
- 71. N OTE S TO M E DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
- 72. N OTE S TO M E DI A Content isn't king, conversation is Content is just the stuff we talk about
- 73. N OTE S TO M E DI A conversation pieces - as always
- 74. N OTE S TO M E DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
- 75. N OTE S TO M E DI A
- 76. N OTE S TO M E DI A
- 77. N OTE S TO M E DI A size matters
- 78. N OTE S TO M E DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
- 79. N OTE S TO M E DI A Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”
- 80. N OTE S TO M E DI A Google says • initially ignore • bandwith • cpu • storage • monetization • fokus on the user - and the rest will follow
- 81. N OTE S TO M E DI A ”What would google do”
- 82. N OTE S TO M E DI A and what would facebook do
- 83. N OTE S TO M E DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters
- 84. N OTE S TO M E DI A Gray matter matters
- 85. N OTE S TO M E DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters • Walk the talk
- 86. Chapter five directions of the web
- 87. SE M AN T IC structured data and linkability
- 88. R E ALT IM E from relevance to realtime
- 89. A UGM E N TE D just add reality
- 90. CO LL ABO RA T I VE to get there spells together
- 91. UBIQU I TO US like electricity in the wall or water in the tap
- 92. TO S UM UP The three interwebs • The web of relevance • The web of relations • The web of realtime
- 93. I NTRO The Chapters • 0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Five actionpoints for businesses • 5 - Directions of the web • 6 - and now?
- 94. Chapter six and now what?
- 95. AN D N OW ? Start doing • Walk the talk [sic] • Live the media • It IS personal (but maybe not private) • Never again say: ”where do people find the time for that? • Have ”playdays” - it's supposed to be fun
- 96. AN D N OW ? all in.
- 97. F I NA L W O RD S Remember: we are all students It's not a tool to be mastered - it's a life to be lived
- 98. M AKE ME N TA L N OTE http://jardenberg.se http://mindpark.se @jocke joakim@jardenberg.com +46 735 187700